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Resources

Understanding the Importance of Bleed in Packaging Design
The Role of Bleed in Packaging: In packaging design, ensuring that the artwork extends seamlessly to the edges without leaving any undesired gaps is crucial. This is where the concept of ‘bleed’ comes into play. Essentially, the bleed ensures that the final printed product looks polished, professional, and free of any unintended white lines or […]

The Color Matching Process in Packaging: Ensuring Precision and Consistency
The color matching process is pivotal in ensuring that the final printed product accurately mirrors the intended design. The procedure can seem intricate, but understanding its nuances can be beneficial for both designers and brands. 1. Physical Color Targets: 2. Using the PMS Book: 3. Communication and Proofs: Open communication is key. Our primary objective […]

Understanding UPC Code Creation and Placement in Artworks
When it comes to product packaging, UPC codes play a pivotal role. These codes help in product identification, inventory management, and other critical retail functions. But how does the process of creating and placing these codes work? Let’s break it down. 1. Creation of UPC Codes: Yes, we can create UPC codes for you. All […]

The Significance of Press Proofs in Color Critical Printing
Color mock-ups and press proofs are vital components of the pouch printing process, particularly when color accuracy and quality are paramount. In this discussion, we delve into the importance of press proofs and why they are recommended to ensure the desired results. While we do not offer finished mock-ups, we do provide press proofs, which […]

Super Team: Revolutionizing Protein Bars for Savvy Snackers
When Michael de Lyon hit the aisles of his local grocery stores searching for his ideal protein bar, he was tired of seeing the changeless options. Michael wanted a different protein bar that wasn’t the same old, same old, made of fruit and chocolate that tasted more like sugar and drywall. He wanted something he […]

Crafting Sweet Success: The Man of Aran Fudge launches new product line ready for retailers
Nestled within the picturesque islands of Inishmore and Inisheer in Ireland, the story of The Man of Aran Fudge is one that unfolds like a timeless tale of family heritage and artisanal excellence. Born out of a love for a simple treat that journeyed from one generation to another, this family business has been cultivating […]

The Peanut Queen with Extra Crunch in Her Packaging
When Rebecca Aboagye made the decision to leave the hotel she had been working with for a number of years, she knew that she still wanted to stay in the business of hospitality in some way – and so she started BeckyQueen Catering Services. Rebecca began her catering business in the early 90s, providing tasty […]

IPSAGO: the successful rebranding of their 100% recyclable packaging
“Biscuits as good for your palate as for the planet!” – That’s Ipsago’s promise. The mission-driven company produces delicious biscuits while fighting against waste. In order to gain visibility on the shelves, the brand had to reinvent itself, notably by switching from a kraft paper bag to plastic packaging. Find out how ePac Lyon helped […]