Market Like the Big Boys with Digitally Printed Pouches

18 Jun2018
Market-Like-the-Big-Boys-with- Digitally-Printed-Pouches

Business experts generally agree that small and midsized businesses (SMBs) are one of the driving forces of the American economy. A 2017 report from Deloitte, in fact, calls SMBs “the backbone of the U.S. economy” and “significant drivers of economic growth, job creation and new innovation in the U.S.” **

As recently as the 1980s and 1990s, the U.S. packaging industry revolved around big consumer-products marketers. Companies like Procter & Gamble, Kraft, and Nestle blazed the trail with their packaging runs in the millions. They were the owners of monster American brands, with package designs that tended not to change much over time. These behemoths were also leaders in packaging innovation, and new trends in packaging machinery.

Times have changed. Conventional packaging suppliers struggle to meet the requirements of the SMB market since their entire business was built to service large CPGs and long print runs. New digital printing technology can help you rapidly bring new products to market. Another advantage is nimble package changes—on the fly color and verbiage changes, new SKUs, and regional roll-outs. You don’t want or need packaging runs in the millions. Nor do you want warehouses full of stored (and maybe obsolete) rollstock or finished packages. Instead, you want quick implementation and the ability to anticipate new opportunities. All of this can be accomplished once you find a package supplier who GETS you!

We Get You

ePac was designed from the ground up to quickly deliver high-quality flexible packaging, and the company’s use of digital printing technology truly differentiates us from the competition. Each of our locations uses state-of-the-art HP Indigo 20000 Digital presses, and our entire order to ship process is designed to take the complexity out of buying flexible packaging.

ePac is the only flexible packaging company built on a digital platform, enabling us to produce competitively priced short- and medium-run length orders, within 10 days from the date artwork is approved, with true high-definition, photo-quality graphics.

What does this mean for your operation? Whether your product is a snack, gourmet coffee, cheese product or confection, you can enter new markets—and multiple markets—with quick shipment of stand-up pouches, lay-flat pouches, or rollstock from one of our six printing locations. Beautiful digital graphics ensure that your product will take its place among your competitors—even the big boys!

Want to experiment with different graphic treatments, or variable data printing? With digital short runs, it’s easily done. Want to test a color way in certain regional markets? Would you like to feature licensed logos and college team treatments in a dozen different cities? Just say the word. Meanwhile, you’ll enjoy the lower printing costs, with no plate fees, that digital printing offers.

Digital printing technology means that your brand can stretch its legs, and you can experience growth, at the speed of your vision—taking advantage of the versatility of the flexible pouch. ePac’s business model was designed to help you achieve just that.

**The attribute used most often to define small and midsize businesses is number of employees. Small businesses are usually defined as organizations with fewer than 100 employees; midsize businesses are those with 100 to 999 employees, and annual revenue of between $10 million and $1 billion.