Food Labeling Requirements: How to Design an FDA-Compliant Pouch

Have you ever taken a good, long look at food packaging? There’s a lot going on that you may have never noticed. 

From how the wording is laid out, to what’s inside, there are rules every company must follow in some way to appease the governmental agencies. 

Food packaging regulations are real and need to be followed to the letter. Otherwise you risk getting fined or worse: your product might not make it to the shelf.

As a food brand, there are many different things to keep in mind as you design your package – from the functional items, like size and special features, to the aesthetics, like graphics and colors. All these details matter for maximum impact.

One of the most important parts of creating a successful food package is adhering to the Food and Drug Administration’s (FDA) guidelines for labeling a food product. The goal of these guidelines is to ensure that foods sold in the U.S. are safe, wholesome, and properly labeled. Regardless of the type of food product you are packaging, there are general food packaging requirements that everyone must adhere to.

In this post, we’re sharing a high-level overview of the different parts of an FDA-compliant package, all of which can be accessed in the FDA’s Food Labeling Guide. To access the most up-to-date information about food labeling, refer to the FDA website

General Requirements of Food Packaging: Placement of Label Statements

On food containers, label statements are statements about the product, including item type, brand, and quantity. These statements can be placed on the package in two ways.

  • One way is by placing all required label statements on the front label panel, also referred to as the principal display panel (PDP). 
  • The other way is to place only certain specified label statements on the PDP, while including other information on the information panel, which is the panel located immediately to the right of the PDP.  

The Principal Display Panel (or PDP)

The PDP is the portion of the package label that is most likely to be seen by the consumer at the time of purchase. Think of it as the front of the package. Many containers are designed with two or more suitable surfaces that can be used as the PDP; these are called alternate PDPs. 

Clarity and knowing exactly what’s for sale is the important part of the packaging.

An example of the PDP (or front of the package) from our friend Cassava Breads

Bear in mind that there are a few items that must be on the PDP, including:

  • The statement of identity, or name of the food
  • The net quantity statement, or amount of product included

The statement of identity should be in bold, prominent type so consumers know exactly what they are buying. You don’t want any guesswork here.

The Information Panel

The information panel is the label panel immediately to the right of the PDP. The phrase “information panel labeling” refers to the label statements that are generally required to be placed together, without any intervening material, on the information panel (if the information is not already on the PDP). These label statements include the name and address of the manufacturer, packer or distributor, the ingredient list, nutrition labeling, and any required allergy labeling. The information panel should basically give consumers all relevant information about the company and product. 

Example of the information panel from Cassava Breads

Regarding the information panel food labeling, the FDA mandates that packagers must adhere to specific guidelines. Keep these in mind as you create your food pouch:

  • Use a print or type size that is prominent, conspicuous, and easy to read. The FDA even goes into such specifics as stating that letters be at least one sixteenth (1/16) inch in height based on the lowercase letter “o” and the letters must not be more than three times as high as they are wide.
  • If space is an issue, smaller type sizes may be used for information panel labeling on very small food packages.
  • Different type sizes are specified for the Nutrition Facts label. For example, the “Nutrition Facts” heading must be in a type size larger than all other print size in the nutrition label and generally set the full width of the nutrition facts label
  • Do not crowd required labeling with artwork or non-required labeling
  • Information that is not required by the FDA (such as UPC barcode) is considered intervening material and is not permitted to be placed between the required labeling on the information panel.

Food labels must also list the name and address of the manufacturer, packer or distributor. The FDA mandates that unless the name given is the actual manufacturer, it must be accompanied by a qualifying phrase which states the firm’s relation to the product (like, “manufactured for” or “distributed by”). Also be sure to include the street address if the firm name and address are not listed in a current city directory or telephone book.

Keeping Up-to-Date with FDA Labeling 

The FDA is clear that it remains the food packager’s responsibility to keep current with the legal requirements for food labeling. As a food brand, you will want to make sure that your information is up-to-date, especially as food packaging regulations change and update frequently. 

Check what the current rules are, because like we said earlier, this is the part within the world of packaging that you don’t want to skirt what the government is mandating.

Refer to the FDA food labeling guide here to read all about the specifics of creating a FDA-compliant food package. 

Finding a Food Packaging Company for Your Product

Keeping your packaging FDA compliant is only one part of the food packaging label design and manufacturing process. We recommend finding a packaging provider that makes it easy for you to make changes to your packaging, should regulations change. 

At ePac, we partner with you each step of the way, utilizing digital printing technology to create quality, custom pouches for multiple flexible packaging markets at affordable prices.

We can help your company knock the food packaging label design that makes your product stand out against the sea of competitors. 

We love seeing the innovative things brands are doing, no matter what they do or sell. Being advocates for brands globally is something we’re passionate about when it comes to the options within flexible packaging. 

Contact us today to get started on your next custom flexible packaging project. 

Whatever you’re working on, we’d love to take your project to the next level. Our sales team has collaborated with brands everywhere on their journey, from the garage to the boardroom, and we’re ready to get to work with your team, too.

Related Products

5 Reasons to Customize Your Packaging for the Holidays

Tis’ the season for holiday themed treats. All those products with well-loved flavors like pumpkin spice or peppermint fill the shelves where snowflakes and fall leaf designs abound. 

If you’ve been contemplating your packaging lineup, now is the perfect opportunity to get customized packaging for the holiday season. 

Whether you have a new product to show off or not, limited edition holiday packaging is the perfect way to stand out on the shelves. Read on to learn just how important customized packaging can be. 

1. Connect with Customers

Seasonal colors and designs just feel more special for the customer looking to celebrate the season. 

Many brands actually find that customers will enjoy the same product more if it’s in holiday packaging, because it’s all about connecting your company to the good feelings that only the holidays can bring. 

The season is an opportunity to connect with new and returning customers and bring them something special. 

With customized packaging, you can guarantee that you’ll be memorable. Even if the motif is similar to others on the shelf, you’ll stand out because you’re offering the festive spirit that people are looking for.

Customers look forward to the holidays and choose to celebrate in many different ways, including buying their favorites in holiday themed packages. So if you’re looking to become a new favorite, it makes sense to meet those holiday expectations.

Photo from our friends at Two Brothers Toffee

2. Boost Your Social Media

Social media is one of the most important ways to draw in a consumer base, but you have to keep them engaged. One way to drum up some interest is to show off newly created holiday packaging. 

When it comes to the holidays, you’ve been handed a theme that’s on everyone’s mind. Drawing from that collective interest is a great way to make sure that people are clicking on your posts. 

You’ll get many posts from just one holiday design, whether teasing the announcement, showing your new package for the first time, or just framing your bag with a fun on-theme background. 

You can even make a new hashtag for your social media profiles to let everyone know about your new packaging. 

Limited edition pouch from Berres Brothers

If your packaging will be around for a limited time, make sure to get everything you can out of it, and use it to boost your social media.

3. Test Out a New Variation

Photo from our friends at Kettle Head Popcorn

This is the perfect time to test out the ideas you’ve been keeping on the backburner. 

Is there a flavor you’ve been excited to try, but are worried that there won’t be enough sales to cover a whole new permanent variation? Got a great idea for holiday packaging, but the short length of the season has got you nervous? 

Try a limited run holiday package! That allows you to just dip your toe in and see the results, without having to make a big investment.  

The market is full of items proving that people love limited edition flavors. Just look at the number of pumpkin spice or apple cider flavored products that fill the shelves come fall. And people get so excited for it, so it just makes sense to go for some tried-and-true holiday flavors like peppermint or gingerbread. 

Whether it becomes annual or stays for this year, it’s a perfect time to go for customized packaging for the holidays.

4. Ditch the Label

Packaging is an important way to show your brand’s story, values, and tone, so it shouldn’t be left to a sticker on a blank pouch. You want a simple perusal to tell everyone who you are and why they should reach for their wallets. 

If you choose to customize your packaging, customers will be able to pick out the holiday variation in a second, instead of having to pause to read a label. The design should speak for itself. 

Plus, you don’t have to spend all that time and money putting labels on bags, saving you both hours and dollars that can be better applied to your business. 

And with digital printing, customized packaging is the name of the game, with crisp colors and graphics. Every part of the package can be personalized, from the zipper to the gusset. Whether it be snowmen or pumpkins, digitally printing has you covered.

Pouches from Coconut Whisk

5. Smart Packaging

When you pick customized holiday packaging, you have the opportunity to tap into smart packaging, also known as connected packaging

Limited edition pouch from Berres Brothers

Connected packaging uses a unique QR code  printed on each bag to turn your package into a digital tool that can deliver insights to brands and consumers alike.  Each of these codes connects to a digital experience that can be controlled and updated by the brand, even when the package is already in circulation.

One way to use connected packaging is by using the QR codes as a journey to engagement. It’s a snap to share a holiday recipe, download a coupon, or get them to your website or social media page. All customers have to do is scan the code with their cell phone camera and they’re connecting to you directly.

Another way to utilize connected packaging is by turning your QR codes into the saga about the journey of your product from farm or plant to store. 

If you’re a coffee company planning on showcasing a new holiday blend, you can show how and where the beans were harvested, roasted, and packaged. 

If you’re a cookie company excited about your new gingerbread offerings, you can share with your customers all about the process of baking to packaging.  

On the brand owner end, it can be used to track your packaged product. Each individualized code communicates which batch, plant, and even which plant worker created their particular product. 

Plus, you can track where the package has gone once it’s left your business’s hands, seeing which stores are selling the most and whether the package is ending up recycled or in a landfill.

As the weather cools down, the shelves are heating up, with festive treats. So bring holiday joy to your brand with customized holiday packaging.

The Bottom Line

The holiday season is a time of family, beautiful fall colors, warm sweaters and pumpkin spice. It’s a time to form memories and get nostalgic.

With the new capabilities digital printing technology brings to you through flexible packaging, customizing your packaging to tap into that holiday feeling is easier than ever.

You can find new ways of engaging with customers, plus you’ll have new material to share on social media. You can also experiment with new design ideas, and leverage serialized QR codes to engage with consumers beyond the package.

Be creative, have fun, and have a happy holidays!

15 Best Holiday Packaging Ideas

15 Best Holiday Packaging Ideas

There is something magical about the holiday season: the decor, the gathering of family and friends, and the limited edition treats. The opportunity to buy holiday packaging with seasonal colors and designs just makes it feel all that more special for the consumer looking to celebrate the season. 

Whether you’re thinking about trying out a new holiday flavor, looking to attract new customers, or just wanting to bring the holiday joy to your brand, consider the following holiday packaging ideas.

1. Choose a Color

Keep your packaging on brand and feeling holiday by choosing one main color or color palette for the holidays. Red and green is traditional for Christmas, and blue and silver for Chanukah.

Butfeel free to branch out and have fun with it. White and gold can be simple and striking, while a sweater pattern might amp up the fun and interest.

Limited edition holiday pouches from Sock Fancy

2. Try a Logo Redesign

You can make your holiday branding complete by adding a fun design to your logo. It doesn’t have to be anything huge, and preferably keeps your logo recognizable. But a small addition can add some whimsy. 

Consider adding a leaf or turning your logo orange for fall. Or perhaps a snowflake to show some winter fun. As long as it continues to fit your branding, adding some holiday spirit to your logo can add some charm and approachability to your brand. 

3. Fall into Fall

When people think of holiday packaging, it’s understandable that the mind would go straight to the big ones in winter. But it’s important not to neglect the fall holidays that can bring just as much attention to your brand. 

If you’re looking to tap into consumers in the United States and Canada, it makes sense to capitalize on Halloween and Thanksgiving. You can communicate Halloween through common Halloween creatures like witches or ghosts, or with treats like candy corn, or even just spooky lettering. 

Live Thanksgiving through iconic images like a turkey (cooked or not!) or a table full of traditional Thanksgiving sides, such as cranberry sauce.

Whether you show your brand’s love of fall through slightly spooky designs, the instantly recognizable cornucopia, or just some simple fall leaves, going fall is the way to go.

Limited edition pouch from Berres Brothers

4. Same but Different

If the idea of adding an additional, short-term flavor to your offerings makes you nervous, have no fear! Holiday packaging can easily bring the joy of the holidays to your customers, even if the product inside is the same. 

People are used to seeing their favorites in seasonally updated packaging, and many even look forward to it. Companies find that their customers even enjoy the product more if it’s in a holiday themed bag, because it’s all about connecting your brand to the good feelings that only the holidays can bring. 

5. Make Social Media Your Best Friend

Limited edition pouch from Berres Brothers

Social media is your friend, especially when you have exciting news like limited edition packaging. Get that camera clicking and get some good shots of your new package with holiday appropriate background, whether it’s leaves you’ve arranged on a nice looking wooden table, or actually bringing it out into the snow.

A good first step is to tease that you have an exciting announcement coming. This ramps up anticipation and gets your followers curious and invested in what you have to show them. You can even share several social media posts if you really want to draw it out. 

Then, proudly show off your holiday packaging with a couple of posts. The first can be an announcement where you light up the (proverbial) fireworks. Then, show your packaging in different places to really amp it up. 

It might even be a good idea to make a holiday themed hashtag for your social media profiles to really bring the fun, and so people can easily search for the new packaging.

This packaging is limited run, so make sure you make the most of it.

6. Lean Into the Snowflake Design

It makes sense that you’d want to reach as many people as possible with your product packaging, so consider making it holiday-neutral. And it’s not difficult to do! Designs including snowflakes, snowmen, autumn leaves, and other weather related things will reach a wide audience in a way that everyone can easily connect to. You can still have all the fun of the seasons without having to directly pick a holiday for your packaging.

Photo from our friends at Two Brothers Toffee

7. Choose a Beloved Holiday Flavor

Skratch Lab’s seasonal hydration drink mix

If you are a food or beverage brand, you don’t have to feel like a copycat if you choose some tried-and-true holiday flavors; they’re beloved for a reason. People get so excited when they see pumpkin spice flavoring that it just makes sense to jump on the fall train. 

There’s nothing better than a bite that reminds you of a sip of delicious hot chocolate or a bite of crisp apple. 

Make sure that the specialty flavoring is front and center in your packaging, so that it only takes a quick look for a customer to know that their favorite flavor is in stock. It might make sense to sync up your design with the flavoring, so that all anyone has to do is look at the cookies on the front to know that this is gingerbread flavored.

8. Make Sure it Fits Your Branding

Have fun with your holiday packaging, but make sure that it still fits in your general branding. If the customer can’t tell from the holiday package that this is your brand, same as your regular packaging, then you may have strayed too far from your marketing. 

Blake’s Seed Based fall design for their rice crispy treat line

Whether it’s keeping a strong logo, or similar font, or similar content on the package, it’s important to ensure that the holiday fun hasn’t stopped your packaging from being recognizable.

9. The Gift of Digital Printing

If you worry that you may be too small of a brand to afford holiday packaging, it’s a good idea to look into working with a digital printer. 

Because there are no plates, you can print multiple SKUs in a single order, and in smaller quantities as well. That way you don’t have to deal with a lot more holiday packaging than you need, especially if they’re supposed to be limited edition. Plus, if you have any last minute changes, it’s a snap to fix your design and get it printing in no time.

A label placed on a blank pouch will do the basic job of letting your customers know the flavor of your product, but it doesn’t bring the same experience. Digital printing lets you have  high-quality and high-impact graphics on every inch, so you can have 360-degree branding. Try printing a special design on the space above the tear notch or a fun message on the gusset.

With digital printing you can be sure you’re getting precise, photo-quality graphics and images every time.

10. Minimalist All the Way

One way to make a strong first impression with your holiday packaging is to keep it simple. Try choosing just one or two colors with a plain background. Making your design clear and simple makes it easier for potential customers to take in everything in a glance, which is important in an age where typically customers look at products for seconds in person, and online, even less. Simplicity can create a bold and striking look that still evokes the feeling of the season.  

11. Go for the Gusto

Another way to put your best foot forward is to go for the gusto. Being extra colorful in your design choices can be your best choice. A strong pattern, or number of patterns, on your packaging can really draw the eye to your product. Try choosing a sweater pattern for the winter holidays, or an explosion of leaves for the fall ones. 

Don’t be afraid to include some kooky characters on your packaging as well. There’s an element of fun and childhood to the holidays that you can bring out in your packaging and use to make your brand seem interesting and approachable.

12. Charity and Community

Spread the holiday spirit around by teaming up with a charity of your choice. If you’re a food or beverage brand, consider donating some of your product or a portion of your profits to a local food bank. If you make apparel, it might be nice to connect with a local shelter for people experiencing homelessness. 

It’s not only a nice thing to do, it also shows that your company is an important part of your community, and that you’re willing to support it. 

Make sure your customers are aware of it too so they can pitch in, either through purchasing your product, or getting inspired to donate to the charity. You’ll  bring the holiday joy to everyone with your holiday packaging.

13. Explore Your Sustainable Packaging Options

Ever worried about your carbon footprint or wondered what steps to take to become sustainable? Use limited edition holiday packaging as a way to test out eco-friendly packaging options and bring ‘joy to the world.’ 

If it fits your bottom line and sustainability plans, this could become your new package of choice. 

Choosing recyclable packaging will allow your customers to become part of your mission, by bringing their packages to the appropriate recycling location. 
Post-Consumer Recycled (PCR) films are another environmentally friendly packaging option. These films are partially made from recycled materials, which keeps the plastic out of landfills.

PCR pouches from Coconut Whisk

And compostable packaging has become a popular and much requested item because it can break down into non-toxic components that actually nourish the soil.

With this change you can bring buzz to your product by letting your customers know about your eco-friendly packaging. 

So many people these days are choosing to shop sustainable that this could easily become a big draw. 

14. Showcase Your Story

If you haven’t already, now is the time to show off your brand’s story. Is it a family business, or did you start your company to fill a need? Let your customers know your beginnings and just how far you’ve come.

If it fits, it would be nice to tie the story into your personal experiences of the holiday you represent on your packaging. Give your customers a cozy Christmas story or tell them about the time you were spooked on Halloween. 

Add to the homey atmosphere of your holiday by giving your customers an inside look.

15. Custom Flexible Packaging: A Pouch for All Seasons

When choosing your holiday packaging, it may be time to ditch the tin or jar, and pick flexible packaging. 

Limited edition pouch from Berres Brothers

The great thing about flexible packaging material is its flexibility in various sizes and forms that work with just about any application. Flexible ranges in size from small single serve sachets to larger multi-use pouches. It’s shatter proof, flexible, and puncture resistant, so you don’t have to worry about slippery hands rendering the bag unusable. 

The convenience of flexible packaging is unmatched. A resealable zipper and tear notch makes your package a cinch for your customers to get, and save the rest for later. Plus, flexible packaging is so lightweight it can easily be carried around by a consumer on-the-go, while also cutting down on your transportation weight costs. 

With flexible packaging your holiday packaging will be a hit!


With all these ideas, your holiday packaging will be a smash. Including a holiday package to your line can boost your business and allow you to test out new flavors, designs, and markets. Whether it be fall or winter, say happy holidays to your consumers with limited edition holiday packaging.

10 Packaging Design Trends To Consider For 2022

Packaging design can be one of the most powerful sales and marketing tools for startup CPG companies. A well designed flexible package can deliver an enticing sales message to consumers hungry for new product experiences.

We’ve tasked our pouches with a truly important task: stop the consumer cold in their tracks, convince them to reach out and grab the product (or make their cursor do the grabbing), and in three seconds convince them to throw it in the shopping cart (both the real-life as well as the virtual one).

The retail shelves are no longer the domain of the big CPG brands competing for inches on the supermarket shelves. Now there are hundreds of startup CPG brands popping up everyday creating a mad race to stand out on supermarket shelves.

Given the context, you need a leg up on the competition, which is why we created this guide to help you design effective packaging to sell your brand to shoppers, both online and offline.

Good Design Helps You Punch Above Your Weight

Our mission here at ePac is to “… provide locally-based consumer packaged goods companies the ability to compete with large brands with great packaging.”

A single day’s marketing budget for industry whales like Procter & Gamble, Mondelez and Heinz is greater than some startups’ annual revenues. But you have a secret weapon at your disposal: great design

Rafat Ali, CEO and Founder of, source:

Rafat Ali, CEO and Founder of travel website, once said:

“Use design to punch above your weight…”

Ali was referring to startup internet companies using design to successfully compete against large enterprises. 

But you can apply the same principles to your startup CPG brand: use design to punch above your weight.

You’re more nimble, more creative and have less corporate baggage. Your agility and design chops can help you run circles around the large brands, as they seem stuck in their traditional ways.

So how can you use design to punch above your weight and turn your package into a competitive advantage?

The following are 10 design tips to follow if you want to crush it in 2022 and beyond.

1. Treat Your Package Like a Creative Canvas

The most cutting edge consumer brands today are using their creativity to stand out on the shelves. From literally featuring works of fine art on their bags, to using negative space, and even turning their pouches into vintage throwbacks to the 1800s, startup CPG brands are blurring the boundaries between functional design and artistic masterpieces.

Use of Negative Space

Copywriter Mich Fodstad, writing in Medium, said that “…negative space (another term for white space) makes it easier for consumers to remember brands “

It’s the use of a clean, minimalist design – like this bag from Toro Matcha – that contrasts the newer brands from the cluttered design of traditional brands.

Solid, Unique Colors

Another design innovation is the use of solid, unique colors that cover the whole package, colors not normally used in packaging design.

Notice this package from Invictus Gloves and their use of solid black. Definitely an attention getter!

Works of Art

Artists and locally-based CPG brands are forming mutually beneficial collaborations by leveraging product packaging as an alternative venue for fine art. UK-based COCO Chocolatier has done just that by partnering with local artists to sell gourmet chocolate in packaging that doubles as works of modern art.

Vintage Throwback

It seems that more and more consumer goods companies today are using vintage throwback designs to make their packaging look like the Dapper DanPomade can from ‘O Brother Where Art Thou.’

And it’s not just designs that look like they were plucked out of an old Western. In the package featured above, Qhali Kay Organics designed their pouches to have an Adean mountain vintage paper look.

2. No B.S. Copywriting

Lest we get too creative, don’t forget the power of the written word. Here again, innovative consumer goods companies are using marketing copy in creative ways to communicate clear, straightforward messages that cut through the clutter and do away with marketing jargon.

Sometimes you just need to state a simple list of ingredients so consumers can know they’re buying something healthy.

Or just a simple statement of what the product actually does, like this Basis Electrolyte Cran Raspberry Mix: “Bounce back from whatever dehydrates you.”

Another trend is speaking in a casual, conversational tone instead of “marketing speak”. 

3. Make Room for Connected Packaging

Part of modern packaging design is the ever more popular QR code. Today, with the rise of connected packaging, that QR code is now a unique serialized QR code. Each serialized QR code is like a thumbprint that allows you to uniquely identify and communicate specific information pertinent to each package.

A few things you can do with serialized QR codes

  • Validate product authenticity to guard against counterfeit.
  • Provide traceability so consumers can identify the exact crop, batch or person that processed their particular product.
  • Communicate specific marketing messages, depending on the unique characteristics of the buyer, the current date, and their geographic location.
  • Collect demographic data for market research.

4. Design for eCommerce as well as Supermarket Shelves

Packaging design today must do double duty. With the rise of direct to consumer business models, more consumer goods companies are selling online – sometimes exclusively online. 

Product packaging design should consider the peculiarities of online stores, where consumers can’t just grab a package and hold it in their hands.

Consider simplifying packages using large fonts, single colors, direct, to-the-point marketing copy and creativity.

5. Special Occasion Designs

Digital printing – especially on flexible packaging – is enabling brands to be more agile so they can respond to special occasions quickly and inexpensively. 

For example, during the recent global games, nutritional supplements company Skratch Labs produced a limited-run Gold-themed package for their sports hydration mix to honor the spirit of the global sporting competition.
The execution of the limited edition package was only a few months in the making. Skratch Labs was able to add the limited run to an existing order, which was only possible because of innovative digital printing technology.

6. Seasonal Designs

Another benefit of digital printing for flexible packaging (no need to pay for plate fees, small minimum orders, quick turnaround) is the ability to print seasonal packaging.

Take a look at this beautiful fall design from Coconut Whisk. Really gets you in the mood for family get-togethers, pumpkin pie and football games, doesn’t it?

But it’s not just the usual holidays. Now, because of the power and agility digital printing can bring you, you can get creative with your definition of ‘seasonal.’

Want to celebrate National Cheese Lover’s day on January 20th? Go for it!

And if you’re a coffee company you might want to honor World Sleep Day on March 18th, tongue-in-cheek of course.

The sky’s the limit when it comes to seasonal designs now that you can print out a small run with the state-of-the-art digital printing capabilities available today.

7. Storyselling

With the advent of content marketing, blogging and social media, creative storyselling has become a distinct marketing discipline companies are turning to in order to infuse the power of emotion-laden stories to sell their brand and products.

In fact, the specific term ‘storyselling’ has emerged to describe the specific way companies are using storytelling in their marketing.

Think of the J. Peterman Catalog (hilariously portrayed on Seinfeld) and the creative stories woven throughout their online store.

Brands are now starting to tell stories through their packaging, where each package tells a unique story. 

For example, Brooklyn-based Matzo Project introduced Matzo Bites with an illustrated Jewish grandmother (a Bubbe in Yiddish)  as the spokesperson on every package.

Matzo Bite’s Bubbe has various sayings on each package, all hilariously representing something a Bubbe might say in real life, like: “A nice snack on the plane (if you ever come to visit),” or “Eat something, you look skinny,” or even “Would it kill you to try something new?”

Interestingly, The Matzo Project makes hilarious use of transparent packaging (see above) in which the Bubbe’s glasses serve as a little window to quickly inspect the package contents.

8. Transparent Packaging

In item #2 above, we talked about how just a simple list of ingredients can do the job of selling your product. In the case of transparent packaging, you let the product speak for itself.

Transparent packaging should see a boost in 2022, especially as more brands promote organic or healthy products where the product itself looks….well, healthy.

For example, don’t these raspberries from Organic Crunchy Fruit just look appetizingly good for you?

9. Stand Out with Humor

Along the same lines as storyselling, nothing sells better than making people laugh (in fact, the benefit of storyselling is the ability to weave emotions into your marketing message). 

Humor is a powerful emotion, but it’s also different. You can use a funny design that causes grocery shoppers to stop in their tracks in the aisle while they laugh out loud.

Take for example Wabi Whiffs On-The-Go Singles toilet deodorizer. 

“Be the Boss of Your No. 2 & avoid poo anxiety” says the back of the package. 

I’ll just leave it there…

10. Use AI to Choose Your Winning Design

Digital marketers have been using A/B testing software for years now. Leveraging artificial intelligence algorithms, marketers can experiment with different website design elements such as headlines, button colors and form placements to improve online conversions. 

This is referred to as Conversion Rate Optimization (CRO), and the practice is coming to CPG companies as well.

With new applications like startup software company Vizit, you can now test various design elements to find the most effective packaging design to drive more sales directly from the shelf.


Startup CPG companies have a distinct advantage over the established market leaders: their agility. Without large corporate bureaucracies to hold them back, they can leverage packaging design to run circles around the big brands.

Specifically, they can use innovative, creative packaging design to stand out on the shelf, communicate clearly what their product advantages are, incorporate smart packaging technology, design for both the virtual as well as the physical shelves, and use newer AI applications to create more effective designs.

We believe innovative startup CPG companies can disrupt the market through superior design sensibilities. While the above tips are a good start, we look forward to hearing more from you about what innovations in packaging design you can implement to crush it in 2022 and beyond.

5 Ways to Leverage QR Code Packaging to Boost Customer Engagement

Most consumers today have experienced using QR codes, especially in today’s post-pandemic world, where contactless check-ins, data entry, and even virtual restaurant menus have become the norm. 

When it comes to leveraging these codes on packaged goods like food, beverage, and household products, there are many opportunities to boost customer engagement and share information. 

What Is a QR Code?

A QR code is a 2D barcode that can be scanned with a smartphone camera.  There are several types of data that can be stored in a QR Code and that your phone will interpret automatically.  The most popular use is a URL like  You can also store phone numbers, complete business card details (vCard), Wifi passwords and more.

All of this serves to prove that the QR Code is a pretty flexible little symbology that has grown way beyond it’s automotive manufacturing roots.  But what if, instead of just one static QR code on all your products, you could customize and serialize the codes, making each uniquely identifiable and dynamic? We’ll get into that in more detail below.

Following are the 5 ways QR code packaging can boost customer engagement with your brand.

1. Personalize Your Engagement with Consumers: 

Let’s face it: establishing a direct relationship with your buyers is hard. Consumer products are at the mercy of distributors, retailers and other intermediaries. 

Sure you can post on social media and launch an awareness advertising campaign, but there are so many distractions along the way that it’s a miracle you can establish that one-on-one relationship with shoppers the internet promised us in the first place.

With QR codes you can forge a direct engagement with end-users without fighting your competitors for the top spot on Google, or relying on Facebook’s fickle algorithm to show your posts to more than 2% of your followers.

Use QR codes to send consumers to your website to offer additional information. On your site, consumers can view a recipe, video, promotion, download a coupon or even play a game. Plus, you can share product details like instructions, sourcing, and allergen information.

You can even get them to sign up for your newsletter directly from the package so you can continue the dialog later.

2. Product Transparency:

According to a report from Label Insight, 94% of consumers say it’s important that the brands they buy from are transparent about what’s in their food and how it’s made. 

Using a QR code, consumers can learn ingredient information, including allergy details, as well as anything they may want to know about the brand like its sustainability goals, sourcing information, philanthropic efforts, and company beliefs. 

Consumers may also use track and trace by scanning the given code and learning about the product’s journey from farm, or plant, to store. 

3. Product Validation:

Today consumer product counterfeiting has become a huge market. A recent study revealed that 69% of UK consumers have inadvertently bought counterfeit products online, thinking they were genuine, while 21% have bought between four and six counterfeit products.

Product counterfeiting is a real problem, and it’s not going away.

With new developments in QR code technology, you can validate for your consumers that the product they’re buying is the real thing.

New technology, such as serialized QR codes, enable you to create a completely unique code for each package, just like a fingerprint. Each individualized code communicates which batch, plant, and even which plant worker created their particular product. Your buyers can have the peace of mind that the product they bought is true and authentic.

4. Data Collection:

How useful would it be if you knew detailed demographic data about your consumers? Data such as age, gender, geographic concentration and product preferences?

Serialized QR codes are trackable, and with your tracking management software you can gather detailed information about shoppers that can help you optimize your marketing campaigns, improve your product positioning, and even offer new products with a higher probability of success than before you had access to that data.

5. Deliver Critical Last Minute Information:

Product recalls are no fun at all, In fact, according to a 2011 report by the Grocery Manufacturers Association (as reported in the SmartSense blog), more than 80% of survey respondents claimed that the financial risk from recalls was significant to catastrophic. 

God forbid your brand would need to implement a product recall, but in the unlikely case this happens, with serialized QR codes you can identify specifically which product batch suffered a problem, isolate the recall information to the individualized QR codes corresponding to that batch, and communicate directly to consumers that their particular package might be compromised.

The benefit? You reduce the financial damage by avoiding a mass recall, while at the same time boosting consumer confidence through transparent communication directly to shoppers.

Partner with ePac

Want to learn more about QR codes for smart packaging? It is key to find the right flexible packaging partner that knows a thing or two about QR codes on product packaging. At ePac, our custom product packaging program ePacConnect allows brand owners to gain a deeper understanding of their customers so they can create a more tailored marketing strategy. Give us a call and we can help you leverage packaging QR codes for a boost in consumer engagement.  

Planograms 101: What They Are and Why They’re Important for Your Brand

As a brand owner selling your retail product in brick and mortar stores, you may be familiar with the word planogram, sometimes referred to as POG. In the retail business, planogram is the term retailers use to describe the merchandising plan for the layout of the store. 

Planograms Meaning

So how do planograms work? The official definition of a planogram is a schematic drawing or plan for displaying merchandise so as to maximize sales. It can be a diagram or model that indicates the placement of retail products on shelves, as well as the layout for the entire store. Here is an example of a planogram showing a store’s layout.

The purpose of planograms is to help keep stores efficient. Smaller stores like boutiques, and local or gourmet shops use them to maximize their selling space. And most large retailers utilize them as well. According to an article on The Balance Small Business, the largest U.S. retail chains like Walmart, Costco, Kroger, and Target, use planograms in merchandising to create consistency between store locations, improve visual appeal, and promote product pairing suggestions. They can also help retailers determine how much inventory they will need for each product. There are numerous benefits of planograms. Here is an example of a planogram showing the layout of one set of shelves.

Regardless of the size of the store, retail shelf space is limited and as such a planogram is useful to plan out and maximize space. But a planogram’s ultimate goal is to help the store drive sales. 

Planning for Planograms

So, why should you as a brand owner care about planograms?

Knowing what planograms are and how they work can help you understand the part packaging plays in where things end up getting placed on the retail shelf. Since planograms help retailers maximize shelf space and draw consumers in, it makes sense that a more eye-catching, functional package could find its way to a more visible place on shelves. 

So when designing your package, consider the merchandising plan for the store and how your package’s design, color, size, and overall appeal can play a role in where it’s placed and thus what shoppers notice. That’s why the right materials and the right printing process is so important. You’ll want a quality package that consumers cannot help but notice, and in a package that feels good in their hands, while offering the functionality consumers crave. 

Also, as you create your next package, consider how much shelf space your packaging is taking up. Boxes and jars can be bulky and take up more than their share of valuable shelf space. But if your product is sold in a stand up pouch, for example, it will fit nicely on the shelf and stand on its own.  And since pouches take up less space on shelf than rigid containers, retailers can fit more of your product in the same space. 

A Packaging Partner for Your Planogram Goals

Knowing what is a planogram merchandiser and how retailers use them is essential to creating packaging for brick and mortar stores. Understanding why retailers place products where they do can help you get a sense of what makes a great package. Knowing where your product is on shelf could even encourage you to re-think the logo placement, size of type, or colors, in order to increase shelf appeal. Keep in mind that since retail space is limited in stores of any size, having a package that doesn’t take up a ton of space is an important consideration. Are you thinking about how digitally printed custom pouches can help you stand out on busy store shelves? At ePac, we partner with brands of all sizes to create the best bags and pouches for your project, and they are always digitally printed, using high-quality films with photo-like images. Want to learn more? Call us today for a free quote.

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Redesigning Your Flexible Package: The Dos & Don’ts

Whether you’re a new brand launching your first product, or you’ve been in business for a long time, ensuring your packaging design is aligned with your brand is key. As you work to create the look and feel of your packaging that best represents your brand, it’s important to keep in mind some common pitfalls.

To help guide you along in the process, we’ve compiled a list of the dos and don’ts to consider when redesigning your flexible packaging to ensure the end package is exactly what you want. 

One thing to note: While we are flexible packaging experts, we are not designers. However, in the years of working with customers from all different industries, there are a few things we have learned along the way that we want to share with you. 

Don’t: Just Settle on a New Design

Your packaging is oftentimes the very first interaction a consumer has with your brand, which means you want your design to work in your favor. It seems so simple, but don’t just settle on a design. You want your packaging to accurately represent your brand and communicate with your consumers. Partner with an experienced packaging designer to ensure your packaging makes a great first, and ongoing, impression. 

Check out the packaging design transformation from one of our awesome customers, The Gourmet Granola.

Do: Work With a Designer That You Trust

Whether you team up with a freelance designer or an agency, find a designer that you trust and that understands your brand vision. Be clear about your packaging design standards, your branding, and goals up front. Once you find that best designer to partner with, share your branding guidelines including colours, graphics, design elements, and language that you’d like worked into the new design. Remember: your designer brings your vision to life, so partnering with one you trust is key. 

Don’t: Go Too Far Off-Brand

Here’s the thing: you want your current customers to recognize your brand, even with the new design. Work with your designer to ensure there are some elements, like your logo, brand colours, or messaging that remain the same. You want the new package to be an upgrade, but you also want your customer base to recognize your brand on the shelf. 

Do: Engage With Your Customers + Get Them Excited

This is optional, but as you embark on the redesign journey, let your customers in on the process to really ramp up excitement, while simultaneously letting them know they’ll soon see a new package on the shelf. Share sneak peeks of your new packaging on social media, through your customer email list, website, or any other platform that you use to connect with your customers. People love to see a transformation story, so after the redesign is complete, share before and after photos highlighting your new look.

Don’t: Work With a Packaging Company That Can’t Meet Your Timeline 

Regardless of whether you are looking for a quick turnaround, or you have more time to invest in your packaging, we encourage you to find a packaging company that can deliver your product to you in a reasonable amount of time. When interviewing a packaging manufacturer, ask about the total time it will take to complete your order – from prep, to production, to shipping. Don’t let a lower cost cause you to overlook a timeline that could take months to arrive. 

Do: Partner with a Packaging Manufacturer Who Meets Your Needs

This is so important! Consider what you need from your supplier, be it a certain package feature, print quantity, or turnaround time. For example, the differences between conventional printing methods and digital pouch printing can be significant. If you’re on a tight deadline, you’ll need to find out just how quick a timeline and how small a quantity the packaging manufacturer can deliver. Knowing the packaging company’s capabilities and customer service practices allows you to see if they will be the right partner with the best flexible packaging solutions

Ensuring you work with a packaging manufacturer that you know and trust is key. At ePac, we can work with you regardless of what stage you’re in, from the idea and planning stage, to the “I think I’m ready to print” stage. We have a full staff of skilled flexible packaging experts that are ready to help you launch the best flexible package for your brand. Click here to request a free quote, or give us a call at 844-623-8603.

Packaging Design Essentials: What You Need to Stand Out

It’s no secret that a high-quality package with a great design can drive more sales for your brand. Packaging communicates with customers in only a matter of seconds (3 seconds to be exact), and in that time, they decide whether or not to purchase your product. 

With so little time to connect with potential customers, it can be confusing to know which design elements or package features are essential enough to include. As you develop your packaging design, consider essential design elements, brand messaging, and special features to ensure your package stands out.

It’s important for us to note that we specialize in digital printing and flexible packaging, but we’re not packaging designers. What we know is that high-quality design paired with state of the art packaging drives more sales for your brand. 

So, what makes a good packaging design? Let’s dive into the different must-haves of successful packaging and how they impact your business.

Communicate Key Messaging

Packaging has the important role of being the main vehicle for messaging and branding, all while protecting the contents inside. It’s a big job! The first thing an effective product packaging design does is share key information about your product. 

When designing your packaging, it’s important to know the key messages that you want to communicate to consumers, including what the product is, pertinent nutritional information, and why they need it. Keep in mind that consumers may know nothing about the product. What information do they need to know in 3 seconds or less? This information should be easily visible and legible

Here are a few additional things you may want to call out on your packaging design

  • If you’re selling more than one flavor or variety, make the different varieties easy to decipher with graphics, text, and color. 
  • Add important health, nutrition and diet-related information such as:
    • Diet-specific labeling: paleo, vegan, keto, low fat, gluten-free, etc.
    • Ingredient-focused labeling: No added sugars, grain-free, whole grain, sugar-free, no gluten, etc. 
    • Allergen information: Nut free, gluten-free, top allergen-free, etc.
  • Include regulatory information, such as specific health claims, the new nutrition facts labels, or sourcing information.
  • Environmental information, including whether or not your packaging is recyclable, compostable, etc. According to Nielsen, 90% of millennials are willing to pay more for products that contain environmentally friendly or sustainable ingredients.

Lastly, ensure you leave adequate space for any vendor requirements. 

A Great Design is Key

Most Americans (72%) agree that the design of a product’s packaging often influences their purchase decisions when selecting which products to buy. That number jumps to 81% when they are buying a gift, according to a study reported by Ipsos

Bottom line: your packaging design matters, big time. 

Whether you’re designing your packaging in house, or working with a packaging designer, ensure your key messaging is communicated while attracting new customers. A packaging designer will be able to help ensure that you have a clutter-free, balanced design

Consistent Branding Builds A Brand

Great design is paramount, but so is branding. Branding is a strong characteristic of good packaging for it helps to build a strong image and a loyal fan base. As you create your stand-out package, ask yourself a few questions:

  • What do you want your package to convey? 
  • How do you want your consumers to feel when they interact with your packaging?
  • What do you want your consumers to take away in 3 seconds or less?
  • What story do you want your packaging to tell?

Have a clear sense of what your brand is and be sure the packaging conveys that, with all design elements, colors, graphics, and language following your branding guidelines

Boost Engagement with Digitally Enhanced Packaging Features 

Taking your design a step further with a digital element is a great way to not only engage with your consumers, but also gain valuable insight into your brand, supply chain logistics, and more. With digital print technology, you have the ability to do the following:

  • Consumer Engagement: Engage and connect with your customers on an entirely different level. Consider adding a QR code or guilloche code to share a giveaway, rewards program, game, recipe, or any additional information you want to share with your customers. 
  • Serialized Track & Trace: If sourcing is important to your brand, you can give your consumers visibility into your product’s journey from origin to retail. You also have the ability to gain insight into your supply chain and logistics efficiencies.
  • Product Authentication: If product authentication is necessary for your product, you can incorporate track and trace technology to your packaging. This can increase consumer loyalty and trust in your brand.

Partner with a Flexible Packaging Company 

At ePac, we specialize in digitally printing our high-quality flexible packaging. With digital printing, bright, vibrant, and precise graphics are our standard. You’ll enjoy endless personalization and differentiation options to create customized packaging so that your brand can reach various markets. Call us today at 844-623-8603 for more information, or click here to get a free quote.

Variable Data Printing: 6 Ways It Can Enhance Your Brand

Your packaging is one of your brands’ most powerful tools. Packaging builds brand awareness, communicates your brand’s message, attracts new customers, and more.

But how can your packaging build your brand? As we get closer to the fall and winter holidays, how can it make your holiday products stand out? What can you do to make all of your special edition products fly off the shelves? And how can you build brand loyalty and consumer interest, with just the design of your packaging?

The answer to all these questions and more is variable data printing (VDP). 

Whether you’re looking for a way to differentiate yourself on the shelf, boost consumer engagement, utilize track-and-trace for security and/or authentication reasons, or even improve your supply chain, digital print technology can help take your brand to the next level. With the help of variable data printing, brands of all sizes can easily take advantage of a variety of different technologies.

In this post, we’re going to dive into:

  • What is variable data printing and how does it work?
  • The different types of variable data printing solutions: both design-based solutions and track-and-trace/consumer engagement based solutions.
  • How brands can utilize each of the solutions.

So how does variable data printing work?

VDP is a form of digital printing that uses information from a database or external file. With VDP, elements such as text, graphics, and images may be changed from one printed piece to the next, without stopping or slowing down the printing process. There are no printing plates, so it’s just as simple to print one SKU, or design, in a print run as it is to print 10,000 unique designs. 

Variable data printing helps consumer brands take an innovative and unique approach to their packaging, both with design and consumer engagement. There are many ways to utilize VDP and we’re discussing just a few of those options below:

Variable Data Printing: Design Options

It’s no secret that today’s consumers love personalization and customization. Consumers respond to variety in their products, be it flavors, colors, designs or package sizes. With digital printing and VDP, you can easily create a variety of package options all in the same run — whether it be personalized packaging or seasonal packaging with unique design features that shift and change from package to package. 

Product Differentiation

VDP can help brands create product differentiation across the whole package line-up. Think of the popular Coca-Cola campaign with the different bottle labels printed with various names on each. This is created using variable data printing. Each label features a different design, and the process is not slowed as each unique label is printed.

Source: Coca Cola


Randomized Designs

There are other design solutions that create randomized designs on each package for a unique experience. At ePac, we leverage HP’s two different technologies to create highly customized designs: mosaic and collage.

With mosaic, there is one seed pattern (or file) that is automatically randomized to print a unique design on each package printed. It works by rotating, zooming, and transposing the colors of that file to create individual designs. Skratch Labs, a Boulder-based nutritional supplement brand, teamed up with ePac to use the HP Mosaic technology to create 10,000 unique pouches for the EF Education First Cycling Team in celebration of the teams’ involvement in The Tour. Click here to read the full story.

Collage automatically randomizes too but differs in that you can control various elements, so that there is some consistency on each package. Both deliver highly visual, entirely unique packaging for each SKU in the run.

Image Source: HP

Variable Data Printing: Interactive Options

The next four solutions are interactive solutions that use unique digital identities, such as a visible QR code or hidden watermark. These marks allow brands to securely track individual products throughout the entire supply chain, and provide customized digital experiences to individual consumers through a mobile interface. These track-and-trace solutions give each product its own special number so brands can associate specific data to a specific package.

Consumer Engagement

Want to increase consumer engagement with the help of your packaging? Using VDP, you’ll be able to print a unique QR code on each package that will take consumers to a specific location, like a webpage or video. There, they can view a recipe, video message, promotion, product instructions, or play a game… the options here are endless.


Brand Authentication

For brands looking to highlight a product’s authentication or sourcing information, a QR code can be used on the package to deliver detailed information unique to that individual item. Things like a product verification page, to confirm the authenticity of the product, or a page highlighting where and when it was produced, as well as batch number, manufacturing location and date/time. This also allows consumers to trace a specific product’s journey, from ingredient sourcing to retail.


Interactive Recycling Instructions

With interactive recycling instructions, you’re helping consumers learn how and where to recycle your product. The consumer would scan the QR code on the package and go to a webpage or video highlighting information on how to recycle the product. You can also include a rewards program to incentivize consumers to participate. 

Supply Chain Analytics

While the other four solutions are consumer-facing solutions, the fifth one is brand facing, meaning the code is meant for you, the brand owner, not the consumer. With supply chain analytics, you’ll have real-time supply chain data, business intelligence, and anti-counterfeit/diversion intelligence. With this solution, you can capture data at the point of purchase, as well as information from when it was scanned at the warehouse to distribution, all the way to retail. This will enable you to see where the package is and whether it went to the appropriate places. This is all captured and conveyed in an analytics dashboard. Plus, you have the ability to capture consumer data to build a consumer profile, to better understand their purchase habits.

Variable data printing allows you to track the lifecycle of each package that you produce, from where it moves within the warehouse and distribution chain, to how consumers engage with it, and even where it ends up in the recycling stream. You’ll also enjoy endless personalization and differentiation options to create packaging that is as unique as each of your consumers. Plus, you’ll create an engaging experience from a mobile interface, all in your consumers’ hands. 

Partnering with a Digital Printer for Your VDP Project 

Variable data imaging and printing are only available with digital printing. With digital printing at ePac, consumers enjoy all of the solutions VDP has to offer, plus low minimum orders and fast turnaround time. This allows you to be more reactive to market trends, and create personalized or unique packaging for different regions, consumer demographics, or seasons and holidays. At ePac, we can help you with variable data printing services so you can have the right package functionality that your brand needs. Contact us today for a free quote.

Know Your Market: Leveraging Package Design to Influence Buyers

When you think about product packaging, it’s hard not to consider design. What your package looks like is often the first impression you’re making on your customer. And as we know, first impressions are everything. In fact, you have approximately 3 seconds to capture a consumer’s attention.

Let’s say you’ve got a great product that you know consumers will love. The next step is to create the perfect package that will practically leap off the shelf into consumers’ carts. But, how? What are the design elements to consider when creating the right package design? And is design that important?

At ePac, we specialize in digital printing and flexible packaging, and while our team is extremely talented, we aren’t designers. But, what we know for a fact is that high-quality design (including the elements discussed in this post) paired with state of the art packaging drives more sales for your brand. In this post, we’ll discuss the different elements of successful packaging design and how they impact your business.

The Importance of Packaging Design

According to Nielsen, package design is one of the most effective marketing levers, reaching 100% of in-store shoppers at the critical moment of purchase.

The package itself does a lot to capture attention, and ultimately, drive purchase. Nielsen reported that 64% of consumers try a new product because the package catches their eye, and 41% will continue to purchase a product because they prefer its packaging.

So, what design elements should you consider to ensure that it is your package that is catching their eye?

Packaging Design Elements That Sell

First thing is first, you must take the time to really know your consumer and know what your consumer wants.

Consider the target market and all the traits of your consumer. Where do they live? How old are they? What’s important to them? What are their daily struggles? What do they like? Dislike? How do they want to feel? What do they enjoy doing? We recommend doing a quick Google search for ‘Customer Avatar Questions’ to really dial down your target market if you haven’t done so already.

Maybe your ideal customers are busy moms that are looking for products for healthy and easy meal prep. Or maybe it’s the guy that loves the outdoors and needs a perfect on-the-go snack. Maybe it’s a product geared toward Millennials, who love to talk about their favorite brands on social media. A great design should be tailored to your target market(s) and what’s important to them.

When creating the package design, also consider where the consumer will purchase your product; at the grocery store, convenience store, or online, and consider the story your package will tell in that environment.

Another consideration in today’s market is how your package will look on social media and on online retailers. Design in person is very different than design that lives primarily on an ecommerce platform. Focus on how your product looks on the shelf and on a screen if you plan to sell in multiple channels. If you hope to see your packaging being shared on social media platforms, consider if your packaging is“Instagram-worthy”. Will your consumers be photographing themselves using it?

Photo credit: Sarah’s Snacks

Use the colors and design that best fit your consumer base and how they will engage with your package.

Understanding Color Psychology

The use of color can be more powerful than you think. According to Empowered By Color, “the colors you choose should send the right subliminal messages to inspire any potential customer to buy your product.”

Different colors stand for different things and encourage different feelings. For example, green evokes a feeling of nature and well-being and because of this is commonly used for natural, healthy and organic foods. Consider the color red, which means energy, action, passion, and excitement. Red helps you to make a bold statement. Purple packaging implies luxury and uniqueness. It is also the color for imagination and spirituality. Blue signals trust, honesty and strength, and the color blue are generally liked by both male and female.

The brightness, dullness, and tone of a color can also elicit different emotions in consumers.

A simple Google search can reveal the psychological meanings of just about every color you can imagine.

When looking at color, consider the target market’s age, sex, economic status, and culture. Keep in mind that different cultures respond differently to color, so have a firm grasp of your target market before choosing the color for your package.

In other words, do your research! We encourage you to partner with a branding agency or designer when deciding on your packaging colors and design to ensure you’re communicating with your target market(s) effectively.

Design and Graphics Speak Louder Than Words

According to a study from WePack, color and imagery are what most catches the attention of consumers. We already covered the importance of color; now consider what sort of design or imagery you can use to quickly tell the brand story.

Maybe it’s an image of the key ingredient of the food, like whole grains, to promote the healthfulness of the product. Or, maybe it’s a picture of how to use the product, such as a bathtub for bubble bath. This is when the design experts really come in — how can you quickly communicate who you are as a brand in a couple of seconds?

Photo credit: Evolve Brands

Choose an image that will resonate with your consumer, and don’t forget to have fun with your package design. This is your chance to share with consumers what’s important to your brand, and relay who your brand is. A good package design should make consumers feel something, whether it’s calm, happy, empowered, nostalgic, empowered, or even just hungry.

Digital Printing for High Definition Design

Whether you opt for fun and playful images, bright or pastel colors, or a more serious design, high-impact graphics go a long way to capture consumer attention and keep them engaged. With digital printing, bright, vibrant, and precise graphics are a standard. The quality of graphics exceeds that of conventional printing methods, is capable of matching existing product lines, and registers perfectly for every image printed.

At ePac, our wide-web digital printing technology gives you the freedom of personalization for customized packaging and messaging for your brand to reach various markets. Shorter runs mean more opportunity to create various flavors and customization to meet consumer demand in target markets.

Contact us today to learn how digital printing creates perfect high-definition graphics on each package, every time.