What is Flow Wrap Packaging?
Flow wrap packaging, often recognized as “flow wrapping,” is a favored packaging technique known for its versatility and efficiency. This method wraps products in a flexible film, resulting in a tightly sealed package that simultaneously protects and showcases the item inside.

How Does Flow Wrap Packaging Work?
Also referred to as horizontal form-fill-seal (HFFS), flow wrap packaging operates on a continuous basis. Products move horizontally through flow wrap packaging machines. The process unfolds in stages: film unwinding, product loading, sealing, and cutting. The end result? A securely sealed product, ready for the market.
What are the Applications of Flow Wrapping?
The adaptability of flow wrapping allows it to cater to a plethora of industries. For food products, it’s ideal for bakery items, snack bars, fresh produce, and confectionery treats. Beyond edibles, flow wrap packaging can encompass non-food items such as toiletries, pharmaceuticals, and promotional materials.
Benefits of Flow Wrapping

Flow wrap packaging isn’t just about aesthetics; it comes with an array of advantages:
- Cost-Efficiency: Thanks to the continuous, automated process, businesses can witness reduced labor costs and achieve high-speed production.
- Product Protection: The tight seal safeguards products against external contaminants, moisture, and tampering.
- Versatility: Capable of handling varied product shapes and sizes, flow wrapping eliminates the need for frequent machine adjustments.
- Tamper Resistance: A tamper-evident choice, flow wrapping ensures the product remains untouched until it reaches consumers.
Material Used for Flow Wrapping
The choice of material can be pivotal in determining the functionality and appeal of the packaging. Common materials include:
- Polyethylene (PE): Known for flexibility and sealing properties.
- BOPP (Biaxially Oriented Polypropylene): Popular for its clarity and cost-efficiency.
- Polyester (PET): Chosen for its strength, clarity, and barrier capabilities.
- Recyclable and Sustainable Films: Addressing environmental concerns with eco-friendly alternatives.
Flow Wrapping vs Overwrapping
While both methods revolve around wrapping products in film, flow wrapping provides a tighter seal, ensuring maximum product protection. In contrast, overwrapping typically results in a looser, more breathable wrap, often seen with products like cigarette packs or CD cases.
Flow Wrap Packaging Solutions
Embarking on your flow wrapping journey is simple with the right guidance. Whether you’re searching for “flow wrap packaging near me” or keen on understanding the machinery, industry experts are at your disposal to offer tailored flow wrap packaging solutions. By leveraging this versatile packaging technique, businesses can ensure both product protection and aesthetic appeal.
Additional Resources
Tear at Notch Packaging: What You Need to Know
In the competitive world of consumer-packaged goods (CPG), the smallest details can make the biggest difference. While vibrant graphics and premium materials capture attention on the shelf, the moment a consumer attempts to open your product is the ultimate test of user experience. This is where the humble but mighty Tear Notch becomes essential. As […]
How to Calculate the Volume of Your Stand Up Pouch
For brands utilizing modern flexible packaging, like the custom digitally printed pouches offered by ePac Packaging, precision is everything. You need to know exactly how much product your pouch will hold to avoid costly under-filling, which can look unprofessional, or over-filling, which leads to material waste. Fortunately, calculating the usable volume of the most common […]
How to Forecast Inventory Demand: Stay Stocked, Not Stuck
For a growing brand, inventory demand forecasting isn’t just a spreadsheet task—it’s your roadmap to profitability and customer loyalty. Whether you sell artisanal coffee, nutritional supplements, or gourmet granola, having the right amount of product at the right time is the key to a healthy operation. The stakes are high: Inventory forecasting is the process […]
How to Seal a Stand Up Pouch
Sealing isn’t just about closing a bag — it’s about keeping products fresh, making packaging easy to use, and building trust with your customers. From choosing the right format to adding tear notches, zippers, and the right film, small decisions make a big difference in performance and shelf appeal. Quick Summary For Sealing Stand Up […]
How to Forecast Inventory Demand: Stay Stocked, Not Stuck
For a growing brand, inventory demand forecasting isn’t just a spreadsheet task—it’s your roadmap to profitability and customer loyalty. Whether you sell artisanal coffee, nutritional supplements, or gourmet granola, having the right amount of product at the right time is the key to a healthy operation. The stakes are high: Inventory forecasting is the process […]
BRC Audits & Food Grade Packaging Standards
When you’re a U.K. company, your packaging does matter. Every company wants to score the vaulted A.A. rating from the British Retail Consortium (BRC), which assures packaging suppliers are compliant with the Global Food Safety Initiative (GFSI). The BRC certification is a food safety standard demonstrating a company’s commitment to industry best practices. A high […]
10 Direct-To-Consumer (D2C) Tips For Your Brand
The new generation of CPG startups – CPG 2.0 as we call them – are bypassing what is expected of traditional CPG brands, and many are choosing the direct-to-consumer (or D2C) model. If you’re a new CPG, pet food, or even a non-food brand selling a consumer product, and you’re either thinking of adopting D2C […]
What is a Co-Packer & Why You Should Use One
It’s time to take those brownie bites you’ve been selling at the local farmer’s market to the next level. While it’s been fun making a mess every weekend in the kitchen, meeting and greeting all these new customers, and slapping stickers on the brown paper bags, a major retailer has reached out and wants to […]
A Love Letter on the Shelf: Tozi Superfoods and the Packaging that Elevated Heritage
For Rocío León, co-founder of Tozi Superfoods, the brand is a deeply personal love letter. Growing up between the U.S. and her family’s six-generation ranch in Jalisco, Mexico, Rocío realized she couldn’t find corn tortillas in America that tasted authentic and made her feel good. Her solution was Tozi, a Mexican woman-owned brand named after […]
Kiosco: Rebrand Rooted in Latin Flavor
For sisters Maria Fernanda (“Mafe”) and Maria Carolina (“Coco”) Romer, food has always been tied to memory. Growing up in Venezuela, the flavors of their mother’s kitchen were always present. When they moved to the U.S., they wanted a way to keep those traditions alive and share them with others.
Pinole Blue: Revitalizing an Ancient Superfood with a Modern Twist
We’ve said it before, and we’ll repeat it – ePac gets to collaborate with some of the coolest companies. In this edition of our customer stories, we sat down with Kate, the co-founder at Pinole Blue got the inside scoop on what it was like to be featured on Shark Tank and how ePac has helped […]
Celebrating Everyday Heroes: Kettle Heroes’ Mosaic Packaging Initiative with ePac Flexible Packaging
At Kettle Heroes, the ethos of championing everyday heroes and uplifting core values of integrity, humility, and community service is more than just a mission—it’s a visible commitment. Partnering with ePac Flexible Packaging and the Pat Tillman Foundation, Kettle Heroes has harnessed the innovative mosaic printing technology to transform this ethos into a tangible experience […]