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Custom Flexible Packaging For Health & Beauty

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Health & Beauty

Custom Flexible Packaging for Personal Care

The health and beauty industry has seen tremendous growth over the past few years, and much of it has come from unprecedented sources. Social media and influencer marketing have been able to increase brand awareness, boost product recognition, and propel sales beyond measure. Now, more than ever, it’s crucial that your product’s packaging and quality, align with your brand’s identity and story that you’ve so cautiously crafted and painstakingly perfected. 

Flexible Packaging for Cosmetics

Flexible packaging has a myriad of benefits. 

  • Its pliable material is durable, yet lightweight, can be made in a multitude of shapes and sizes and can be filled with hard to hold products, such as liquids, powders, gels and oils. 
  • The airtight seal from high-quality adhesives and barrier films ensures product integrity stays intact, which makes it ideal for skincare packaging.  
  • Additionally, flexible bags and pouches have higher filling volumes, allowing for more product to be allocated to a smaller space than rigid containers, and allows consumers to bend and squeeze the packaging in order to make use of every last drop. 


A variety of different beauty, health and personal care products including bars, salts and powders can benefit from the dry, airtight environment that flexible lay flat and stand up pouches offer. Features such as zippers allow this type of packaging to be re-closed to maintain freshness, prevent contamination and spillage. Zippers also make packaging more desirable for consumers and encourage repeat purchases because of its security and convenience of transportability

Sample pouches for cosmetics + travel sizes

Many consumers prefer to try single-serving pillow pouches or sachets before they purchase full-sized packages, or like to have the option to buy smaller sizes in order to meet travel requirements. Sample sizes are a great marketing tool to encourage low-risk trial, while increasing brand awareness. A great majority of health and beauty products such as lotions, shampoos, oils and powders can get messy in transit and can greatly benefit from a cosmetic packaging design that uses heat-sealed seams, tamper-evident and spill-proof features, like resealable zippers. High barrier, puncture resistant films that can be used in trial sizes are also features that are particularly attractive to frequent travelers.

Maximize Beauty Packaging Real Estate

From daily dose and single-use packets to stand up pouches with tear notches and resealable zippers, the printable area available on flexible packaging is larger than any other packaging option, which is crucial for health and beauty products. This can be beneficial when considering real estate on retail shelves and when palletizing, stacking and shipping, and especially on your product’s packaging itself. Let your product grab consumers’ attention at first glance, with standout packaging., 

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