Personalized candy bags are an effective way to promote your brand and stimulate consumer engagement. In this article, we will guide you through the various stages to create and choose suitable packaging for your hard candy, gummy and chocolate brand.
Whether you are a large confectionery company or a small producer of traditional and handmade sweets, these tips will help you choose the appropriate packaging to showcase your delicious delicacies.
Recommended types of packaging for candies
Packaging plays a crucial role in consumer perception and the appeal of your candies. Here are some types of packaging recommended for candies:
Flexible packaging for candies
Flexible pouches are popular for candies due to their versatility and practicality. They offer protection against moisture and light, thus preserving the freshness and quality of your jelly beans, hard candies and chocolates. Furthermore, flexible packaging can be customized with attractive designs that reflect your brand.
There are different types of flexible packaging for confectionery:
Rigid packaging for confectionery
If you are looking for a more luxurious option for your high-end confectionery, rigid packaging could be an excellent solution. Cardboard or plastic boxes provide an elegant presentation and allow for a more special unboxing experience for your customers.
Why choose flexible packaging for your candies?
Flexible packaging offers several advantages for candy. They are light, easy to carry and store, which can reduce logistics costs for your brand. Moreover, their flexibility allows them to adapt to different product sizes, giving you more freedom for your candy ranges. Finally, they also offer convenient portioning options, allowing consumers to enjoy your sweets according to their preferences.
Essential criteria for selecting your candy packaging
1 – Materials suitable for flexible candy bags
The packaging of your sweets should primarily protect the content. It is important that your confectioneries, candies or chocolates, maintain all their flavor.
The flexible pouches must be made with high-quality materials, providing an effective barrier against moisture and light. ePac offers different types of films to meet your criteria for candy doypack.
- Polypropylene (PP):
The PP is transparent, which allows consumers to see the candy through the packaging, which can be appealing and stimulate desire. This material offers good protection against humidity, which is essential for maintaining the freshness and texture of candies. Finally, it is a light material, which makes the transport and handling of packaging easier.
- Polyethylene (PE):
The PE is also resistant to moisture, which preserves the freshness of the candies and prevents them from becoming sticky. It’s a flexible material, which makes handling and opening packages easier. It’s a recyclable film, which makes it an environmentally friendly choice for consumers concerned about sustainability.
- The PET (polyethylene terephthalate) :
PET provides excellent transparency and shine, allowing consumers to see candies in an attractive way. Shock resistant, PET protects candies from damage during transportation. It also provides an excellent barrier against moisture, gases and odors, thus preserving the quality of the candies over a longer period.
2 – Options for soft candy packaging
Make sure to choose a packaging supplier who offers flexible packaging solutions with additional features. Resealable openings, such as zips, allow consumers to open and close their candy pouch at any time of the day.
3 – Appropriate size and format for your candy bags
Choose the size and format of the bags depending on the amount of sweets you want to put in them and the user experience you want to offer. Make sure that the bags are spacious enough to hold a reasonable amount of candy while remaining practical and easy to handle. For instance, our client Elsy chose 50g pouch for their chocolate candies.
4 – Recyclable packaging for candies
In an increasingly sustainability-focused world, it is essential to consider recyclable packaging options for candies. Using environmentally friendly materials demonstrates your brand’s commitment to protecting the planet and meets the expectations of environmentally conscious consumers.
ePac offers several sustainable packaging materials for your confectionery, including kraft paper bags and PE (polyethylene) plastic pouch .
Find out how our customer Elsy chose sustainable packaging for her chocolate candies.
Create attractive packaging to enhance the branding of your confectionery.
The packaging of your candies is a powerful tool to strengthen your branding and communicate with your customers. Here are some tips for creating attractive and informational packaging.
1 – Create a design that grabs attention for your candy packaging.
Choosing the right colors, logos and patterns is essential to creating an attractive design for your confectionery packaging. Think about the image you want to project and your brand identity. Bright colors and playful illustrations can attract consumers’ attention, while more sober designs are suitable for high-end products.
Take advantage of holiday periods like Halloween or Easter to create festive packaging to boost seasonal sales.
2 – Use your packaging as a communication tool.
The advantage of flexible packaging is that it allows communication over 100% of the packaging surface. Thanks to ePac’s digital printing on packaging, you can easily capitalize on it in your communication.
Here are some examples of using printing on your packaging:
- Add details about the ingredients and composition of your confectioneries.
- Highlight your certifications.
- Talk about the history of your brand or suggest recipe ideas.
These elements allow to engage consumers and strengthen trust in your brand by providing increased transparency.
By considering the different types of packaging, the essential selection criteria and creating attractive and informational designs, you can create a memorable experience for your customers. The ePac sales team is here to help you turn your vision into reality.
Contact us today to request a quote and find out how we can support you in creating custom confectionery pouches.