Package design is the first thing consumers notice about your product. Design has the power to draw consumers in, get them to pick the product up and even make a purchase. Several design themes seem to do the trick, from bright and bold, to purposeful and minimal, as well as realistic depictions of the product inside. One thing is clear, high-impact graphics add value to all packaging, especially in the flexible space.
Most consumer markets have seen a saturation in flexible package options, from cleaning products to baby food, soups, sauces, and even automotive items. Flexible is everywhere, and consumers are drawn to the aesthetics and functionality of pouches. According to the Flexible Packaging Association (FPA), in a Harris Poll survey, approximately 60% of consumer respondents said they would be willing to pay more for the tangible, functional packaging benefits that flexible offers. What’s more is that 80% of brand owners in the 2015 Packaging World survey commissioned by FPA agree that packaging attributes have an influence on a brand’s value. When assessing flexible packaging, brand owners said the top attributes include an enhanced brand image and differentiation on the shelf.
In a sea of flexible packaging options, design and functionality play a huge role in setting brands and products apart. Realistic, clear, and informative graphics can tell consumers what’s inside the package without them having to read a word. Graphics and design can also relay key messages like sustainable, healthy, organic, and natural. The right graphics tell a story and relay brand messaging quickly, minimizing the decision time consumers face when making purchases.
The right graphics can also elevate a brand from good to great and from attractive to show stopping. How? Digital printing on flexible pouches adds the bright, vibrant, and precise graphics that practically call consumers to reach out and touch them. The quality of graphics exceeds that of conventional printing methods, is capable of matching existing product lines, and registers perfectly for every image printed. This technology allows for unparalleled graphics with a quick turn-around and low minimum orders.
It isn’t just consumers that are drawn to flexible, today’s CPG brands are turning to flexible to deliver a better package experience to consumers. They’re also looking to add a variety of products to their existing line-ups to offer consumers a little bit of everything. With brand owners adding more SKUs, this means more package sizes, designs and formats to package each one. Our digital printing services allow for short runs and quick turnarounds that are necessary in today’s competitive CPG landscape.
At ePac, we partner with you to create that unique and eye-catching design you want for your brand. Our wide-web digital printing technology gives you the freedom of personalization for customized flexible packaging and messaging for your brand to reach target markets. Digital printing saves money, allows you to hold less inventory, and delivers fast, quality work. Let us show you that high-impact graphics on flexible packaging can bring your brand into consumers’ focus and create a lasting impact.