Based on industry focus and consumer expectations of the past year, 2019 looks to be a time of change. Packaging is likely to take new forms as companies reevaluate old approaches to cater to an evolving market.
Customers want assurance that their products are packaged sustainably. This push encompasses the production of recyclable and reusable packaging.
Transparency covers several areas, including the following:
- Ability to see actual contents
- Food path tracking
- Ingredients and nutritional information
Consumers expect to know what they’re eating and where it came from.
Flexible packaging is becoming a mainstay with its many useful shapes and abilities. Companies are also seeking new biodegradable materials to replace plastics and laminates.
Heightened Brand Connection
Packages are becoming more engaging with the advent of digital printing. With new messaging avenues to pursue, brands can connect with customers like never before.
The push for sustainability and transparency appears to be fueling a wave of innovation in the food industry. Packaging is becoming a prominent concern for many consumers, which means investing in processes like digital printing can make all the difference in the coming year.