Wrapping Up Food in New Ways: How Consumer Packaged Goods Look in 2019

07 Jan2019

Based on industry focus and consumer expectations of the past year, 2019 looks to be a time of change. Packaging is likely to take new forms as companies reevaluate old approaches to cater to an evolving market.

Sustainable Processes

Customers want assurance that their products are packaged sustainably. This push encompasses the production of recyclable and reusable packaging.

Transparent Packaging

Transparency covers several areas, including the following:

  • Ability to see actual contents
  • Food path tracking
  • Ingredients and nutritional information

Consumers expect to know what they’re eating and where it came from.

Innovative Options

Flexible packaging is becoming a mainstay with its many useful shapes and abilities. Companies are also seeking new biodegradable materials to replace plastics and laminates.

Heightened Brand Connection

Packages are becoming more engaging with the advent of digital printing. With new messaging avenues to pursue, brands can connect with customers like never before.

The push for sustainability and transparency appears to be fueling a wave of innovation in the food industry. Packaging is becoming a prominent concern for many consumers, which means investing in processes like digital printing can make all the difference in the coming year.

Link to Original Article: https://www.forbes.com/sites/amybarnes/2018/12/29/wrapping-up-food-in-new-ways-how-consumer-packaged-goods-look-in-2019/#5e32756a6b54