Podcast Recap: Where to Start When Developing Flexible Packaging

17 Jul2019

As a new brand owner, you know that packaging is more than just a way to deliver your product to consumers. It is a marketing tool that tells your brand’s story and creates a consumer experience. But when just starting your consumer packaged goods (CPG) brand, it can be difficult to know your exact packaging needs.

ePac Flexible Packaging Co-Founder and CMO, Carl Joachim, and VP of Sales, Dustin Steerman, joined Daniel Lohman on his podcast Brand Secrets and Strategies to discuss in the ins and outs of flexible packaging for new brands. In this exclusive episode, Carl and Dustin will answer your questions on everything from working with suppliers and co-packers, to considerations for the right package structure, to how to react to market conditions while avoiding excess inventory and plate fees.

CLICK HERE to listen to the full episode.