custom packaging for bakery products

Flexible packaging and baked goods should go hand in hand. From breads, baking mixes and ingredients, to pre-made cakes, cookies and muffins, your products deserve to be seen and protected in-store, on the shelf and in the homes of consumers.

bakery products packaging: the essentials

pliable, lightweight packaging

Flexible packaging is ideal for transporting and storing a myriad of breads and other bakery items. Its malleable nature allows for a higher product-to-package ratio than other types of packaging and more convenience when storing on countertops and pantry shelves. 

protective barriers

It’s important that oxygen and moisture do not enter packaging for bread products and other baked goods and supplies. High-barrier films are used to prevent harmful environmental elements from getting in, while retaining that freshly baked aroma within the packaging. 

resealable, powder-proof zippers

Press-to-close zippers are ideal to prevent spills and offer convenience to take pastries, brownies and other sweet bites on the go. Resealable zippers also allow consumers to use your product multiple times while maintaining freshness and protecting your product from the elements.

made-to-order baked goods packaging

Each of your bakery products is unique and serves a different purpose. Why should your packaging be any different? Digital printing enables your flexible packaging to be customized to fit your needs and easily accommodate last-minute changes. Bright, high-definition colors and designs printed on your bakery packaging will catch your customers’ eye and help differentiate your product from the competition. With quick turnaround times and low minimum orders, you won’t have to worry about buying your packaging in bulk, obsolescence or excess inventory. Print multiple SKUs in one run for limited edition and seasonal flavors, or to test out new products. Order to demand and keep your packaging up-to-date. 

bakery product packaging features

There are a handful of features worth highlighting for the packaging of bakery items. While not necessary, these small additions to your stand up or lay flat pouches and rollstock can attract the attention of customers and guarantee satisfaction with the packaging of your product. Some features include:

tear notches

Adding this feature enables consumers to open the packaging with ease and a clean tear. 


Transparent or clouded windows are a fun way for consumers to get a sneak peek of the product before buying and opening the packaging.

spot embellishments

Draw attention to specific parts of your packaging to highlight words, designs, colors or images on packaging.

bakery products packaging fAQs

What packaging materials do you offer for wholesale bakery products?

When packaging bakery products, maintaining freshness is key. At ePac, we use premium-grade films that help prevent harmful environmental elements, like oxygen and moisture, from getting in, while retaining the freshly baked aroma within the packaging.

What types of bakery products do you offer packaging for?

Flexible packaging is the ideal pacakaging format for baked goods. We offer flexible pouches and rollstock for a variety of different bakery products, including breads, baking mixes, pre-made cookies, cakes, muffins, brownies, and more. Contact us today to learn how we can support your brand with high-quality flexible packaging and best in class customer service.

What features do you offer for custom bakery product packaging?

We offer a handful of packaging features for bakery items, including easy tear notches, resealable press-to-close zippers, transparent and clouded windows, spot embellishments, and unique film finishes. To learn more about our unique packaging features, click here.

Do you offer sustainable or eco friendly packaging options for baked goods?

Yes! At ePac, we have a variety of different sustainable packaging options, which you can learn more about here.

What is your turnaround time on bakery product packaging?

Our turnaround time is 10 business days for rollstock, and 15 business days for finished pouches, once your artwork has been approved.

additional resources

Case Study

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