This may come as no surprise, but the vitamin, supplement, and nutraceutical markets are on an impressive growth trajectory.
Consumers have long been interested in healthy products like vitamins, energy supplements, protein, and other supplements. Since the COVID-19 pandemic, there has been a greater push for better overall health and wellness as consumers turn to products that provide preventive care, immune support, and an overall health boost.
In a recent report, ReportLinker stated that the size of the global supplements & nutrition packaging market was estimated at $20.52 billion in 2020 and is expected to reach $21.40 billion in 2021, and then $26.93 billion by 2026 (Supplements & Nutrition Packaging Market Research Report by (globenewswire.com).
In response to this growth, many manufacturers of nutritional products, nutraceuticals, and biomedicals are offering additional product options by taking advantage of some of the more convenient features of flexible vitamin packaging to improve the consumer experience and compete in this growing market.
Why Flexible Packaging
Flexible packaging has long been a favorite of both manufacturers and consumers. One key differentiator is the environmental benefits of flexible over rigid plastic.
Considering the complete lifecycle of packaging materials, flexible packaging requires less energy to manufacture and transport, reduces product waste, and sends less material to landfills.
Additionally, consumers prefer the convenience of flexible packaging― they’re lighter than their rigid counterparts, and they’re easier to handle, carry, and store. Plus, many are simple to open and stand up for easy scooping. Many of these containers are equipped with convenient reclose options to make the packaging resealable for convenience and extended product freshness.
Most importantly, flexible packaging maintains vitamin, supplement, and nutraceutical potency by addressing specific needs such as:
- Barriers that prevent extreme temperatures, oxygen, and moisture penetration to protect the product..
- Resealable, child-proof zippers that keep the package sealed in between use and eliminate accidental ingestion.
- Spill-proof functionality to prevent powders or liquids from accidentally escaping.
Considering these differentiators and benefits, it’s no wonder that flexible packaging is preferred by the segment. And by choosing custom flexible packaging, you can set your brand apart from the competition.
What does ‘custom’ mean?
To create ‘custom’ bags, you work with a partner to create fully branded packaging with the exact size, shape, and functionality you specify, be it in single-serve, multi-use, or even family-sized pouches.
Options for custom supplement packaging include stand-up or lay flat pouches with digitally printed branding and graphics. As you look at creating the right pouch for your vitamin and supplement application, consider that you have many size options:
- If you’re looking for a single dose package, consider stick packs or single-serve tear packs that allow you to create either a sample or travel-sized sachet for portability, as part of your marketing, promotional or brand awareness efforts. Single-use packs are generally easy to open and work well with drink mixes, protein powders, vitamins, collagen, and even energy gels.
- You can develop stand up pouches in sizes ranging from a handful of doses to a large pack that offers multiple servings, with easy open, reseal capabilities that stand up for convenient storage and product use. They work well with a variety of vitamin mixes, hydration drinks, protein powders, and collagen supplements.
Partner with ePac
Partnering with ePac means you get a trusted packaging partner that can provide you with a variety of options for your nutraceutical, vitamin, or supplement package. We utilize digital printing technology that allows for short runs, fast turnaround, and even high-level perks like product authentication, track and trace, and variable data printing that allows you to print a unique design on each SKU in your print run.
With variable data printing, you can add a unique, serialized QR code to each package that allows you to do several things: protect your products from counterfeiters and product authentication. Consumers are able to scan digitally printed codes on your packaging to verify that the product they’ve purchased is authentic, which can be necessary with the rise of third-party eCommerce platforms.
Then there’s track and trace applications. With full visibility into the product journey from inception to end-of-life, consumers have the ability to learn how and where their product was sourced, and brands can gain insights to strengthen their supply chains.
And lastly, variable data printing allows you to boost package aesthetics. You can create fresh and interactive content to increase brand awareness and consumer engagement. And with digitally printed high-definition graphics, mosaic, and collage designs that differ for each SKU, plus features like glossy and soft-touch finishes, and spot embellishments, you’ll be able to create a totally unique and custom package to stand out from the competition.
Ready to get started? Call us today and let us walk you through how to create a custom pouch for your next vitamin, supplement, or nutraceutical product.