Custom Fishing Lure Packaging: How To Make Your Bait Stand Out From The Rest

Anyone who knows a fisherman will attest that the word “passionate” doesn’t begin to describe the folks who’ll get up before sunrise to get out and cast. These are the same people who keep a rig in their car, “just in case” they spot a honey hole somewhere, off one day, just passing through. 

These folks can walk down the aisles of an outdoor shop, considering every new thing, daydreaming about poles made of space station-level materials, while looking at reels that sometimes cost as much as a used car. 

Fishing is in their blood, so every detail, when it comes to bait, lures, and even how the packaging for those lures looks, counts. 

Plastic fish bags are a niche market, but when you’re considering packing for fishing lures, everything has to have a look and feel that makes the intrepid outdoorsman feel like this is the secret weapon to catch “The Big One”. 

For those dedicated to the art of angling, every detail is well-spent on plastic fishing packaging. Every little bit of how your brand represents the fishing culture lives within the packaging. 

But not all packaging works for custom-made lures; a few suit the format best, there needs to be some inflection points when it comes to custom fish packaging. 

We put a list together of some choices we’d suggest when it comes to picking which will make your lures jump out from the shelves of the store or in your online shop.

The Importance of Custom Fishing Lure Packaging

Fishing lure packaging plays a crucial role in attracting customers and differentiating your brand in a competitive market. 

When anglers browse through an outdoor shop or an online store, the packaging is often the first point of contact they have with your product. It sets the tone and creates an impression. 

Needless to say, it’s essential to invest in packaging that not only protects your lures but also resonates with the fishing culture and entices customers to choose your brand.

Choosing the Right Packaging for Custom Fishing Lures

When it comes to custom fishing lure packaging, not all options are created equal. It’s important to consider packaging solutions that not only showcase your lures effectively but also offer durability, protection, and visual appeal. 

Here are some packaging choices that can make your lures jump out from the shelves or your online shop:

  1. Mylar Bags with Resealable Openings: Mylar bags provide excellent protection against heat, sunlight, moisture, and humidity, which can potentially damage lures. Look for options with resealable openings to ensure easy access and preservation of the bait’s freshness.
  2. Hanging Nylon Pouches: Nylon pouches offer superior protection against abrasion and hook penetration, making them suitable for packaging larger hooks or upgrading jig packaging. With their high-quality feel and appearance, vinyl pouches can enhance the overall presentation of your lures.
  3. Crystal Clear Zipper Barrier Bags: Crystal clear laminated barrier bags with built-in hang holes are an excellent choice for displaying soft plastic worms and other imitations. These bags not only showcase your lures attractively but also provide heat sealability for secure closure and product integrity.
  4. Crystal Clear Boxes: Crystal clear boxes are ideal for packaging hardbody lures such as jerkbaits, crankbaits, and diving baits. They offer excellent protection for the hooks and bodies of the lures while presenting a bright and appealing display. Additionally, the inclusion of tamper-resistant stickers enhances product security.

By selecting the right packaging for your custom fishing lures, you can elevate your brand’s image, protect your products, and create a lasting impression on potential customers.

Partnering with the Right Packaging Provider

Choosing the right packaging partner is essential for the long-term success of your fishing lure business. 

A reliable packaging provider understands the unique requirements of the fishing industry and can assist you in creating packaging that aligns with your brand identity. 

Look for a provider (like ePac) that offers a wide range of packaging options and has experience working with companies of all sizes and industries.


In the world of fishing, every detail matters, including the packaging of your custom fishing lures. By investing in well-designed and high-quality packaging, you can make your bait stand out from the competition, attract the attention of avid anglers, and increase your product’s appeal. 

Remember to choose packaging options that offer protection, visual appeal, and durability. Partnering with a reputable packaging provider can also offer invaluable support and expertise in creating packaging that represents your brand effectively. 

If you’re interested in exploring the possibilities of custom fishing lure packaging, we invite you to reach out to us at ePac Flexible Packaging. We have a wide range of packaging solutions designed to meet the unique needs of fishing lure businesses. 

So take your fishing lure packaging to the next level and make a lasting impression on your customers.

Contact us today to learn more and request samples that showcase our accomplishments with our brand partners.