The packaging of sweets plays a crucial role in the marketing and presentation of your delicious treats. A well-designed packaging can attract customers’ attention, strengthen brand identity, and highlight the quality of the sweets. In this blog post, we will provide you with a step-by-step guide on how you can design the perfect packaging for your sweets.
Step 1: Type of packaging
Choosing the right type of packaging is the first step on the path to the perfect candy packaging. First, you must decide between the different solutions for flexible packaging.
Flexible packaging for sweets
Flexible bags are popular for sweets due to their versatility and practicality. They offer protection from moisture and light and thus preserve the freshness and quality of your sweets. Furthermore, flexible pouches can be provided with attractive designs that reflect your brand.
There are various types of flexible packaging for confectionery:
1. Stand-up pouches: Stand-up pouches offer stability and an attractive, upright presentation for your sweets. They are well suited for different sizes and can be equipped with a press-lock to preserve the freshness of the sweets.
2. Lay Flat Pouches: Lay Flat Pouches are compact and easy to carry. They provide a larger area for creative designs and allow you to communicate your brand message effectively.
3. Rollstock: Rollstock is ideal if you want to package large quantities of sweets. It offers efficiency and flexibility for industrial production.
Why should you choose flexible packaging for your sweets?
Flexible packaging has several advantages for sweets. They are lightweight, easy to transport and store, which can reduce the logistics costs for your brand. Moreover, they can be adjusted to different product sizes due to their flexibility, which gives you more freedom for your confectionery range. Ultimately, they also offer practical portioning options, so consumers can enjoy your candies according to their preferences.
Step 2: Materials and Structures
Choosing the right materials and structures gives your packaging an appealing look and at the same time ensures the quality of the sweets.
Here you will find various options for the finish for your candy packaging:
1. Glossy finish: A glossy finish gives the packaging an attractive and appealing appearance.
2. Matte finish: A matte finish conveys elegance and sophistication and can leave a luxurious impression.
3. Soft-Touch Effect: A soft-touch effect gives the packaging a pleasant feel and ensures a high-quality experience for the customer.
In addition to the correct finish, the material is also a crucial factor for your flexible packaging:
The packaging of your sweets must primarily protect the ingredients. It is important that your sweets, candies or chocolate retain their full flavor. Flexible bags must be made from high-quality materials that provide an effective barrier against moisture and light. ePac offers various types of film to meet your criteria.
1. Polypropylene (PP) : PP is transparent, so consumers can see the sweets through the packaging, which can be attractive and can stimulate the desire for sweets. This material provides good protection against moisture, which is crucial for maintaining the freshness and texture of the sweets. After all, it’s a lightweight material, which facilitates the transportation and handling of the packaging.
2. Polyethylene (PE) : PE is also moisture-resistant, which keeps the sweets fresh and prevents them from becoming sticky. It is a flexible material, which facilitates the handling and opening of the packaging. It’s a recyclable film, making it an environmentally friendly choice for consumers who are concerned about sustainability.
3. PET (Polyethylene Terephthalate): PET offers excellent transparency and brilliance, so consumers can see the sweets in an attractive way. PET is shockproof and protects the sweets from damage during transport. In addition, it provides an excellent barrier against moisture, gases and odours, thus maintaining the quality of the sweets over a longer period of time.
4. Recyclable Materials : Recyclable materials offer a number of benefits, both for the environment and for your business. Here are some reasons why using recyclable materials in candy packaging is a good choice:
Environmental friendliness: Recyclable materials are made from recyclable raw materials that create a smaller environmental footprint. By using recyclable materials, you contribute to the reduction of waste and the conservation of natural resources.
Circular economy: By using recyclable materials, you support the idea of a circular economy. The materials can be recycled after use and reintroduced into the production process to produce new packaging or other products. This reduces the dependency on the extraction of new raw materials and promotes the closure of the material cycle.
Sustainable Image: By using recyclable materials, you signal to your customers your commitment to sustainability and environmental protection. This can strengthen consumer confidence and position your company as environmentally conscious and responsible.
Customer Demand: Consumers are becoming increasingly environmentally conscious and are seeking sustainable products and packaging. The use of recyclable materials in your candy packaging can be an important factor in influencing your customers’ purchasing decisions and winning their loyalty.
By using recyclable materials, you actively contribute to environmental protection, demonstrate your commitment to sustainability, and can simultaneously meet the needs of environmentally conscious consumers. The use of recyclable materials is a step towards environmentally friendly candy packaging and can make a positive contribution to the preservation of our natural resources.
Step 3: Additional Features
To make your candy packaging even more functional and attractive, you can add additional features. Here are some popular options:
1. Closures: Allows your customers to reseal the packaging after opening to preserve the freshness of the sweets.
2. Tear notch: Facilitates opening of the packaging and ensures a user-friendly experience.
3. Window: The integration of a window into the packaging allows your customers to take a look at the tempting sweets inside and increases the visual appeal.
4. Hang holes: Allows you to hang the packaging on hooks or displays to increase visibility.
Step 4: Colors and Design
Choosing the right colors and an attractive design are crucial to attract the attention of your customers and strengthen your brand identity.
Here are some tips for designing your packaging:
1. Choose colors that match your sweets and evoke positive emotions. A bright and lively color scheme can attract attention, while soft and pastel tones can convey an elegant and appealing appearance.
2. Consider the integration of your brand logo, lettering, and graphics to create a cohesive and recognizable brand identity.
3. Consider the target group of your sweets and design the packaging accordingly. A playful design could be suitable for children’s products, while an elegant and minimalist style could fit for high-quality chocolates or pralines.
Use your packaging as a means of communication.
The advantage of flexible packaging is that it allows communication on 100% of the packaging surface. With ePac’s digital printing on packaging, you can easily use this for your communication.
Here are some examples of how you can use the print on your packaging :
1. Add details about the ingredients and composition of your confectionery.
2. Highlight your certifications.
3. Talk about the history of your brand or even suggest recipe ideas.
These elements help to engage consumers and strengthen trust in your brand by providing more transparency.
The ePac sales team is here to help you realize your vision. Contact us today to request a quote and see how we can help you design personalized packaging for sweets.
