If you’re a brand owner looking to harness the advantages of flexible packaging, the promise of efficient short runs and quick delivery are attractive incentives. By now you’ve learned that ePac Flexible Packaging offers short- to medium-run length orders, and 10-day turnaround for your finished pouches or roll stock, using the latest wide-web digital printing technology – the HP Indigo 20000. With locations throughout the United States; ePac’s offices in Boulder, Madison, Miami, Chicago, Austin, Atlanta, and Los Angeles are open to serve local and regional brands of all sizes.
However, you might be concerned about the quality of graphics rendered with digital printing—especially if this is your first experience with the technology. Colours, copy crispness and the overall look and feel of the flexible packaging are paramount for your brand. You appreciate the workflow efficiencies, but will digital technology give you the print quality you want?
HP Graphics Capabilities
HP Indigo is the only digital colour printing process that matches gravure printing. The 20000 delivers true high-definition printing and perfect registration. Worried about your strict brand colour needs? The 20000 uses seven ink stations and a colour gamut that reaches up to 97% of PANTONE® colours. You will be able to emulate PANTONE® colours on press with CMYK, or by using HP IndiChrome’s 6 or 7-colour process. True spot colours can be ordered from the HP IndiChrome Ink Mixing Service for outstanding Pantone-approved solids.
HP Indigo digital printing has been adopted by some of the world’s leading flexible packaging converters. It’s the choice of brands such as Coca-Cola, Frito Lay, and Nestle for its print quality and ability to customize.
HP Indigo digital printing can address SKU diversity and seasonal redesigns, as well as deploying mass customization and personalization for campaigns that boost sales and brand loyalty. Variable-data capabilities include unlimited designs, barcodes, text, images, and security features.
Does your design incorporate white ink, or do you wish it could? HP Indigo ElectroInk Premium White is a versatile, opaque white, delivering up to silkscreen white opacity in a single print process with a thin white layer, fully dried and cured on impact.
There’s another advantage to ePac’s service delivery model that you should consider. It is the only flexible packaging company in North America built entirely around the HP Indigo 20000 Digital Press. All of the company’s locations feature the same equipment and processes. That means that your flexible packaging will look the same no matter where it’s printed. You can upload your artwork to any ePac location, and the resulting flexible packaging will look the same—a major advantage over analog printing, where every press must be fingerprinted, and each press is different.
There is huge pressure on brand owners to go to market with an increasing number of short runs, SKUs and quick turnarounds—with reliable print quality. Flexible packaging suppliers must adapt to meet these evolving needs. But you can count on the graphic quality your brand needs, with digital printing.