Doypack Decoded: Exploring the Secrets Behind its Rising Popularity

What if there was a packaging solution that could revolutionize how you present your products on shop shelves? Enter Doypack – the stand-up pouch that defies convention and captivates consumers. 

A doypack, also referred to as a stand-up pouch, is a type of flexible packaging that has exploded in popularity across diverse industries. 

The doypack stands out due to its distinctive design as it can remain upright on store shelves or any flat surface. 

The origin of the term “doypack”

The term “doypack” originates from the French word “doyen,” and was coined by the French packaging company Thimonnier in the 1960s. 

“Doypack” means “to stand,” and “pack,” representing its purpose as a packaging container. 

It was created as a brand name for their stand-up pouch packaging concept. But over time, the term “doypack” became a genericized trademark – like ‘Kleenex’ or ‘Scotch Tape’ – and is now commonly used to refer to stand-up pouches in various industries worldwide.

Doypacks are constructed with a combination of flexible materials that provide durability, protection, and convenience. 

These materials often include layers of plastic films, such as:

  • Polyester
  • Polyethylene, or 
  • Polypropylene

…which offer barrier properties against moisture, oxygen, and other external factors. The precise composition may vary depending on the product requirements and industry standards.

Doypack Key Features

The key feature of a doypack is its ability to maintain an upright position, even when empty or partially filled. This is made possible by the gusset at the bottom of the pouch, which expands when the package is filled. 

The gusset allows the doypack to stand on its own, making it more visible and accessible to consumers.

Doypacks offer numerous advantages for both manufacturers and consumers. 

  1. They provide an efficient packaging solution that requires less material compared to traditional rigid containers, resulting in reduced costs and environmental impact. 
  2. The stand-up design enhances shelf appeal, making products more eye-catching and appealing to potential customers. 
  3. Doypacks often feature zipper closures, such as powder proof zipper, easy tear zippers or press-to-close zippers, which contribute to convenience and product freshness.

Their versatility has led to their widespread adoption across the CPG space, including:

  • Snacks
  • Beverages
  • Pet food
  • Condiments
  • Personal care items

…and more. 

Their popularity can be attributed to their practicality, visual appeal, and ability to provide product protection.

The Benefits of The Doypack

What are the benefits of doypacks? We’ve identified three distinct benefits:

  1. Enhanced Shelf Appeal

The doypack’s ability to stand upright presents an eye-catching display for your product on store shelves. Its sleek design and 360-degree visibility make it an excellent choice for capturing the attention of potential customers. To find out more about how to stand out of the supermarket shelves, click here for a useful link. 

  1. Improved Product Protection

Doypacks are engineered to safeguard your products. The laminated layers of high-quality materials provide exceptional barrier properties, protecting against moisture, light, and oxygen. This ensures product freshness, extends shelf life, and reduces the risk of spoilage. 

  1. Convenient and User-Friendly

The doypack’s user-friendly features make it a preferred choice among consumers. Its resealable zipper or easy-tear notches allow for effortless opening and resealing, ensuring the product remains fresh and easily accessible. The lightweight and flexible nature of the doypack makes it easy to carry and store.

Exploring Doypack Use Cases

Let’s look at a couple of use cases, from the food and beverage industry, and the personal care and household products industry.

Food and Beverage

The doypack finds extensive application in the food and beverage industry. It’s ideal for packaging snacks, cereals, pet food, sauces, beverages, and more. 

Its sealability and durability make it suitable especially for both liquid and dry products, ensuring longer shelf life while minimizing the need for artificial preservatives. 

The sealing on the gusset (the bottom of the pouch) is also described by industry experts as “the strongest seal” because of the amount of coverage it has. 

Photo of the doypack stand up pouch from our partner @Pott’s Partnership.
Photo of the doypack stand up pouch from our partner @Pott’s Partnership. 

Personal Care and Household Products

From shampoo and lotions to detergents and cleaning solutions, the doypack offers a practical packaging solution. Its efficient design and spill-proof features make it a reliable choice for household products manufacturers.

Photo from our partner @TooFruit, of their refillable shampoo in our doypack stand up pouches. 

Doypack vs. Other Pouch Types: Standing Tall in the Market

Before we explore the distinctions between a doypack and a k-seal pouch, let’s take a moment to understand the fundamental anatomy of a stand-up pouch.

A stand-up pouch is a flexible packaging format designed to stand upright on shelves or when placed on a flat surface. It has  several key components that work together to provide functionality and visual appeal. 

These components typically include the front panel, back panel, gusseted bottom, closure mechanism (such as a zipper or spout), and optional features like tear notches or hang holes. 

By comprehending the structure of a stand-up pouch, we can better appreciate the unique characteristics and advantages offered by different types of pouches, including the doypack and k-seal pouch.

Doypack vs. K-Seal

While both doypacks and K-seal pouches provide excellent packaging options, they differ in design and functionality. 

Doypacks feature a gusseted bottom, allowing them to stand upright, the same as K-seal pouches with the only difference being they have more sealing areas. 

The decision between the two depends on factors such as product stability, shelf presence, and customer preferences.

Doypack vs. Other Pouch Types

Compared to other pouch types, such as flat pouches or spouted pouches, the doypack offers unique advantages. 

Its stand-up capability, larger surface area for branding, and ease of use set it apart as a popular choice among consumers and manufacturers alike.

The doypack is an innovative packaging solution that offers numerous benefits for businesses and consumers. Its ability to enhance shelf appeal, protect products, and provide convenience has made it a preferred choice across various industries. 

By opting for the doypack, you ensure your product stands out in a crowded marketplace while meeting the demands of modern consumers.

To get the right doypack size for your product, get in contact with us today, and discover our cutting-edge packaging solutions tailored to your specific needs.