Crud Cloth Introduces a “Shower in A Bag”

In 2018, Tim White, an avid mountain biker, decided he was tired of cleaning up after long rides using wipes that were too thin, over-scented, and didn’t really work. What he really needed was a washcloth and some water. 

This gave White an idea. He created that combination (with soap) in a vacuum-sealed portable pouch, and turned it into a company and product called Crud Cloth, an instant “shower in a bag.”

Crud Cloth, the Shower in a Bag

Crud Cloth, a company that is gaining national attention, is a full-sized washcloth and soap pod packaged in a vacuum-sealed bag. To use, consumers smack the soapy water pod inside to release the mixture and squeeze the cloth and soap together to create a faux shower anywhere they find themselves dirty without any way to wash up.

Today consumers can choose from five different scents in handy pouches they can throw in their bag for use after a bike ride on the trails, a sweaty run, or even on a backpacking trip.

Then and Now

White started the company in September 2018 in Duluth, Minnesota. While there are competitors in the space, White says Crud Cloth is the only brand doing a full-sized washcloth.

“That’s our secret sauce and how we give people that shower experience on the road,” said White.

At first White and his family were making and packaging all of the product themselves, including filling the pouches and pasting the labels. 

At First, White and his family packaged everything themselves.

“Until our volume got to where we needed custom bags, we printed labels and applied them to bags we bought online. Our family was making them all ourselves, applying both front and back labels. But our product looked homemade and wasn’t getting the respect we deserved,” said White.

As the brand grew, orders took off and White and his family had to find a better solution than hand packing the product themselves. 

“We couldn’t sustain it by ourselves; our orders were getting too big, and we couldn’t keep up with demand. We needed custom printed bags and we needed a lot of them,” said White. Then in 2020, another Duluth-based brand recommended ePac to help with the brand’s packaging needs, and thus the partnership with ePac began. Today, Crud Cloth  is packaged in a 5”x7” lay-flat pouch featuring a clear window and reseal zipper. The pouches are printed with a gloss finish in different colors for each SKU in the line-up.

ePac helped Crud Cloth look great on retail shelves.

“The new package allowed us to be taken more seriously. You can’t be on the shelf in a retail location with a homemade bag,” said White.

And as the brand grew, so did its distribution. Crud Cloth is available online at the brand’s website, on Amazon, and at local bike shops in Minnesota, Wisconsin, and parts of Michigan. The cloth has also been purchased by charities for disaster relief and has recently been used in a new segment: subscription boxes. 

The new package allowed us to be taken more seriously. You can’t be on the shelf in a retail location with a homemade bag

Tim White, CEO & Founder, Crud Cloth

Partnering with ePac

ePac has helped Crud Cloth keep up with demand, maintain production, and take the package to the next level with fully custom pouches.

“ePac helped us keep up with demand with a more respectable and professional looking package,” said White. 

It has helped the brand further resonate with its customers, both new and old.

“Every step along the way we’ve had feedback from customers about the product and the packaging. We’ve had our packaging reviewed by our customers to be sure they liked it. I believe in involving them every step of the way… then you know you have a product that can sell on Amazon,” said White.

Tim White, CEO and Founder of Crud Cloth.

Crud Cloth customers love the new packaging and the quality of the pouch, colors, and the resealable function. 

White says a big part of the package design is the clear window front and center on the pouch so consumers can see the cloth and soap pod inside. He said one challenge has been getting consumers to understand what the product is as well as to build brand awareness with various consumer groups. 

“The packaging has helped spread our message of being a single-use washcloth, not a wipes product. The clear window shows the product and the soap bubble pod, along with the washcloth inside,” said White.

With digital printing, Crud Cloth is able to sell its product in custom pouches with features like a clear window, gloss finish, and reseal zipper, along with photo-quality graphics, all with a short turnaround and low order minimum. 

“Before reaching out to ePac I was looking at a more traditional package printer that wanted to charge me plate fees and had only a very static design process. This didn’t work for me. We knew we weren’t going to get the bag design right away. And in fact we change the design constantly to evolve and get better,” said White.

Without any plate fees, customers like Crud Cloth can enjoy the freedom to create as many SKUs as they like and make changes to the design should there be a change in soap formulation or a logo redesign.“We’ve thought about doing special scents for special occasions, or maybe co-branding opportunities and luckily that idea fits in well with ePac’s digital printing platform,” said White.

Adding This One Thing to Your Health + Beauty Product Packaging Can Boost Sales

Walk down the beauty aisles in your local Target or drug store, and you’ll find a plethora of glass bottles, vials, plastic tubes, bottles, and jars. For years, these package formats have been home to beauty products of all kinds — everything from makeup to soaps to lotions to specialty oils and powders.

As more beauty products are added to the shelves and even more find their way to consumers via e-commerce sites and online subscription programs, brands are faced with the age-old question: how do we differentiate ourselves from our competitors and attract new customers?

Not only that but, how do we attract new customers and make them loyal fans?

Aside from producing a great product, you must first attract your customer with great packaging. In fact, your package is often times the very first thing a customer sees. Regardless of what size business you run, you know how valuable the right package is for your brand.  

While bottles and jars are the go-to for beauty products, flexible packaging in the shape of stand up pouches and pillow pouches are gaining popularity. They are lightweight and durable, offering a multitude of shapes and sizes, and can be filled with hard to hold product such as liquids, powders, and gels—all of which are perfect for the beauty industry. Not to mention the added benefit of being more environmentally friendly than the glass jar and plastic bottle counterparts.

Adding flexible packaging into your product line-up can get your goods into more hands, and satisfy some big consumer trends emerging in the beauty industry today, all to boost sales.

Flexible Packaging Gets Your Beauty Products in More Hands

Flexible packaging is the ideal package format for single-serving and samples in flex sticks, small pouches, and sachets. Sample-sized packages enable consumers to test out the product before they buy, introduces them to your brand, and when distributed correctly, simply gets your brand and product in front of more eyes. Shoppers of all ages love the ‘try before you buy’ approach to higher-end products. The single-serve format is also easy to open, apply, and toss, making them easy to use.

Flexible packaging also delivers convenience to the travel-sized product market, making them easy to pack, be it on an airplane or out on the town. These airplane-friendly, lightweight packages are ideal for packing in a suitcase, or purse, or even gym bag, briefcase or locker. They’re easy to open, use, reseal when applicable, and take up less space than rigid containers. Pouches also allow for more product removal than rigid containers and allow for a high filling volume to get more product into a smaller space.

Single-serving and small-sized packaging is a growing industry trend. Many health and beauty brands are recognizing the benefits of the stand-up pouch for items like collagen supplements and liquid hand soap refills because they’re lightweight, unbreakable, and resealable to prevent leaks or spills.

Flexible Packaging Ensures Product Integrity

Because efficacy is so important to many skincare products, an airtight seal is critical to ensure product integrity and prevent contamination. Pouches are formed with an airtight seal to do just that and can be equipped with tear notches, spouts, or resealable zippers to preserve the active ingredients inside.

Of course, integrity is important, but so is convenience, and flexible packaging delivers this to beauty and health consumers by offering these products to consumers where they’re at, oftentimes on the go. Flexible packaging will help you reach a larger consumer base by allowing you to offer your product in multiple sizes and shapes for frequent travelers, curious shoppers, and those with a busy lifestyle.

Bottom line: Consumers want their products to be effective and be easy to handle, or use. The right packaging ensures that the product does both.

Flexible Packaging Gives You More Room for Design

Pouches definitely give consumers convenience, and they offer something small vials and bottles can’t: real estate. With a flat pouch, you have more space for branding, your logo, product description, usage, and graphics than with a small bottle.

From daily dose and single-use packets to stand-up pouches with press-to-close zippers and tear notches, the printable area is larger than many other packaging options.

Digital pouch printing offers high-definition graphics on packaging of all sizes. Different finishes can be combined onto the same printed area, enhancing the product’s appearance. As the printing is applied directly on the pouch, there are no additional labels or shrink sleeves needed.

Flexible isn’t going to replace glass and plastic in the beauty industry, but it does deserve space on the beauty shelf as it delivers more package sizes and style options to please more consumers. By adding flexible into your product line-up, you’ll be able to reach a larger audience by satisfying current lifestyle trends like increased travel and on-the-go activities.

When designing your health or beauty package, have you considered adding flexible packaging to your line-up? Contact us today to learn more about how digitally printed flexible packaging can boost your beauty project sales.