The frozen pizza industry is heating up, with global sales expected to reach £25 billion by 2027, driven by increasing consumer demand for convenient, high-quality frozen meals. Alongside this growth comes a major shift in packaging trends. Traditional bulky pizza boxes are making way for innovative flexible packaging solutions, offering brands a fresh approach to efficiency, sustainability, and consumer convenience. As a leader in the flexible packaging industry, ePac Flexible Packaging is at the forefront of this transition, providing cutting-edge solutions like lay-flat pouches and rollstock film for frozen pizzas and pizza dough.
Why Flexible Packaging is Changing the Frozen Pizza Game
Rigid cardboard pizza boxes have long been the standard, but they present several challenges for both brands and consumers. They take up unnecessary space in freezers, are prone to damage, and often lack strong barrier protection against freezer burn. Flexible pizza packaging is changing all of that by offering:
✔ Better Storage & Space Optimisation: Lay-flat pouches allow consumers to stack and store pizzas efficiently, making the most of their freezer space. No more struggling with oversized, awkward boxes!
✔ Superior Product Protection: High-barrier films provide an airtight seal, protecting the pizza from moisture, freezer burn, and contamination.
✔ Sustainability Benefits: Flexible packaging reduces material waste compared to bulky boxes, offering a more eco-friendly alternative.
✔ Enhanced Branding & Shelf Appeal: With custom-printed rollstock film, brands can create visually striking, high-quality packaging that captures attention in-store and online.
Flexible Packaging Options for Frozen Pizza & Pizza Dough
We provide tailored solutions designed for the unique needs of frozen pizza brands. Our two key offerings include:
- Lay-Flat Pouches for Frozen Pizza
- Ideal for whole pizzas or individual slices
- High-barrier protection for freshness and extended shelf life
- Customisable with vibrant, high-resolution digital printing
- Resealable options available for multi-use convenience
- Rollstock Film for Frozen Pizza & Dough
- Perfect for brands using automated packaging lines
- High-performance films that maintain strength and flexibility in cold storage
- Available in sustainable material options
- Compatible with form-fill-seal (FFS) machines for fast, efficient production
A Growing Trend in the Frozen Food Market
With the rise of eCommerce grocery shopping and direct-to-consumer (DTC) food brands, frozen pizza packaging needs to be durable, lightweight, and visually appealing. Flexible packaging meets all these requirements, ensuring pizzas arrive in perfect condition while minimising shipping costs.
Additionally, as consumer demand for organic, gluten-free, and artisanal pizzas continues to rise, brands need packaging that reflects their premium product quality. Flexible packaging offers options like matte or gloss finishes, soft-touch textures, and transparent windows to showcase ingredients, enhancing the upscale appeal of these specialty products. With digital printing, brands can create small-batch packaging runs with unique designs for limited-edition flavors, seasonal promotions, or private-label offerings.
Make the Switch to Flexible Packaging
The frozen pizza industry is evolving, and brands that embrace flexible packaging will gain a competitive edge in the market. Whether you’re looking for lay-flat pouches for whole pizzas or rollstock film for automated packaging lines, switching to flexible packaging can enhance your brand, improve storage, and deliver the best frozen pizza experience to consumers.
Get in contact with us today, to get a free quote for your pizza packaging.
