Skratch Labs in Boulder, Colorado, launched in 2012 with the mission to produce natural sports drinks and energy bars free of artificial ingredients. By 2017, the startup was ready to take its brand to the next level and invest in a total packaging overhaul. Skratch Labs wanted to showcase the science behind its products and tell its whole story, which previous designs failed to do. The brand also aimed to improve the functionality and aesthetic of packaging.
The company turned to ePac Flexible Packaging to meet its goal. Skratch Labs was initially attracted to the converter because of its proximity, as it had recently opened facility in Boulder. Additionally, Skratch Labs was interested in ePac’s high-quality, short-run, and all-digital service delivery platform, and how it could help. The brand also wanted ePac as a partner for the ability to create multiple designs while avoiding plate charges. Ultimately, ePac exceeded Skratch’s expectations with unique packaging features that boosted both appearance and customer experience. ePac plans to further assist domestic brands in meeting their packaging needs with new locations in Houston, Miami, Chicago, and Los Angeles set to open in 2018.
Link to Article: https://www.flexpackmag.com/articles/89165-redesigning-a-colorado-sports-nutrition-company-skratch-labs