Do you dream of launching your own brand of food supplements but don’t know where to start? The food supplements market is booming. Demand for natural, organic and personalised solutions is growing all the time. But to launch successfully, it’s not enough to have an idea for a product; you need a solid strategy that complies with regulations and is attractive to consumers. Here are the 4 steps you need to follow to create a profitable, sustainable food supplement brand.
Stage 1: Defining your concept and product range
Identify your positioning
Before thinking about manufacturing, you need to determine who your brand is aimed at. Food supplements fall into several segments:
- Health and well-being: stress, sleep, immunity.
- Sport and performance: proteins and recovery.
- Beauty: skin, hair, nails.
- Specialist nutrition: vegan, organic, gluten-free.
A competitive analysis is crucial: who are the market leaders? What are their prices, strengths and weaknesses? Finding a unique angle will help you stand out from the crowd.
Choosing the right assets and formulas
Ingredients play a decisive role in the perception of your product. You need to choose assets that are effective, comply with regulations and are appreciated by your target audience.
Complying with regulations
In Europe, food supplements are strictly regulated by the EFSA at European level. All health claims must be scientifically proven and appear on the list of claims authorised by EFSA, in accordance with Regulation (EC) No 1924/2006. Complying with these requirements is essential to ensure transparency, consumer safety and the legality of products on the market.
Step 2: Find a food supplement supplier
Custom manufacturer vs. white label
There are two ways of producing your food supplements. The first is to opt for a white label, offered by manufacturers such as Irati. This option involves rebranding products that have already been formulated, enabling a rapid launch at a lower cost.
The second option is bespoke manufacturing, carried out by laboratories such as Laboratoire PYC. It allows you to design a unique formula tailored to your positioning, but it involves greater investment and longer development times.
Here are some selection criteria to consider when choosing a supplier:
- Certifications (ISO, HACCP, GMP).
- Quality of raw materials.
- Minimum order quantity (MOQ).
- Production and delivery times.
- Testing of samples before production.
A good supplier guarantees the safety, conformity and quality of your products.
Stage 3: Designing effective, compliant packaging
Packaging regulations
Your packaging must comply with current standards:
- Compulsory information: composition, dosage, authorised claims.
- Language: information translated for international sales.
- Compliance with environmental standards.
Choosing the right type of packaging
Printed sachets are an ideal solution for food supplements:
- Lightweight and practical.
- 100% customisable.
- Less expensive than rigid boxes.
- Eco-friendly with recyclable options.
Stage 4: Launching and promoting your brand
Choosing a strong name and logo
Your name should be memorable, easy to pronounce and reflect your values. A good logo enhances brand recognition.
Register your trademark and distribute your product
To protect your identity, consider registering your name and logo with the INPI (France) or the EUIPO (Europe).
Finally, to launch your brand effectively, develop a solid distribution strategy. Create an SEO-optimised e-commerce site, explore marketplaces such as Amazon, and exploit physical channels such as pharmacies and organic shops to extend your reach.
Choose personalised, high-performance packaging today!
Contact us to find out more about our made-to-measure solutions, designed to combine protection, design and durability.
