In a competitive market, increasing in-store sales requires effective and well-thought-out strategies. Whether you are a brand in the food, cosmetic, or pet food industry using flexible packaging pouches, it is crucial to capture the attention of consumers. This article explores three methods to boost your in-store sales.
1. Ensure your product merchandising on the shelves
Merchandising aims to ensure the growth and profitability of a business: offering the right product, in the right place, at the right time. By following the 4Ps of Marketing (Price, Placement, Product, and Promotion), brands can attract customer attention and encourage them to purchase. To capture customers’ attention, it is essential to optimize the shelf assortment properly. Carefully select products based on market needs, trends, and customer preferences.
The facing strategy is a crucial element for both retailers and suppliers. This technique refers to the method of arranging products on the shelf. For stores, it simplifies the shopping experience and increases the average basket size. For product brands, it involves securing the best shelf spots and visually highlighting products while optimizing stock rotation to avoid shortages.
To optimize product facing, it is crucial to target strategic locations called “hot spots,” located between 1.1m and 1.6m, where products are at eye level for consumers. These zones promote sales as they are the most visible and accessible on the shopping journey. Conversely, “cold spots” are less favorable areas, located at the bottom or top of shelves, requiring more effort from consumers to reach the products.
In large retail, the placement of a product on the shelf results from negotiations between the supplier and the store. A well-organized store considers the supplier as a partner in this process. Priority is given to the best-selling products.
2. Conduct in-store promotions
In-store promotions are an essential method for boosting sales in the food and cosmetic sectors. Whether occasional or recurring, these promotional initiatives aim to attract consumers to the store by highlighting attractive offers such as price reductions, contests, or product launches.
Promotions can take many forms, from tasting new snacks to demonstrating cosmetic products. These activities grab attention and also encourage customers to make immediate purchases, promoting impulse buying.
Seasonality also plays a crucial role in planning promotional events. Holidays like Christmas, Easter, or back-to-school are ideal periods for organizing specific events. One of the significant advantages of in-store promotions is their ability to retain customers while attracting new ones. Additionally, they offer brands the opportunity to collect valuable data on consumer preferences, which can be used to refine future marketing strategies.
3. Use custom printed packaging
The use of custom printed packaging is a powerful lever to increase in-store sales. Packaging plays a crucial role in the shopping experience, capturing consumers’ attention and encouraging them to choose one product over another.
The main interest of custom packaging lies in its ability to create an emotional connection with consumers. A unique and attractive design can tell a story, convey the brand’s values, and distinguish the product on the shelves. For example, captivating illustrations or personalized messages can spark buyers’ curiosity and interest.
For pet products, packaging featuring images of happy and healthy dogs or cats can enhance the product’s appeal. In the cosmetics sector, elegant and sophisticated packaging can convey a sense of luxury and quality.
Strategies to maximize the impact of custom packaging include using bright and contrasting colors to catch consumers’ eyes. It is also essential to integrate clear and relevant information, such as product benefits, key ingredients, and certifications. For snacks, for instance, mentioning attributes like “gluten-free” or “organic” can positively influence purchasing decisions.
Ready to boost your in-store sales?
Don’t let your products go unnoticed! Discover how ePac Flexible Packaging can transform your packaging to capture consumers’ attention and increase your sales.
