serialized QR codes
In partnership with leading Connected Packaging software suppliers, ePacConnect offers serialized QR codes that allow consumers and brands alike to verify authenticity, trace packaging, enable security alerts, and obtain reports on market and supply chain activities. ePacConnect can help to solidify your brand’s integrity and legitimize your product offering by seamlessly reassuring your consumers that their safety is always top of mind.
Develop long-lasting connections with consumers by delivering interactive experiences and educational content that’s tailored to their individual interests. Showcase how your product is sourced, share recipes, and reward customers for their loyalty and much more, all from simply scanning your packaging’s QR code.
In addition to cultivating brand loyalty, you can gather pertinent information on your target market’s behavior, demographics and values that can be used to influence your marketing strategy and increase sales.
- loyalty points
- reward programs
- promotions, prizes + discounts
- personalized content
- updates in real-time
product authentication + brand protection
Empower consumers to confirm the legitimacy of your product, by simply scanning the QR code on the packaging and immediately verifying its authenticity. This will allow you to protect your customers from counterfeit products and gray market diversion, while simultaneously preserving your brand’s reputation.
ePacConnect’s secure QR codes have an added layer of security so that with every scan, the authentically is evaluated and verified. The technology is able to detect when a code is copied and counterfeited. The code’s unique design contains proprietary algorithms that are able to detect when a code is not the original. When multiple scans of the same code take place, brands can receive an alert and the individual scanning the code will receive a notification that the QR code may have been compromised.
track + trace
By tracking your product through its lifecycle, you can obtain critical information about your supply chain that will help to safeguard your product and strengthen your logistics.
ePacConnect allows you to track your product’s journey to the point of purchase and beyond all the way through to the disposal or recycling. Collect information all the way down to the individual product level to enhance your business intelligence in a way never before possible.
- end-to-end supply chain traceability
- logistics data measurement
- product use, disposal, and/or recycling
Mochi Bros serves gelato sandwiches in premium pouches
Start-up premium brand Mochi Bros turned to ePac UK Silverstone for support in finding the perfect packaging to match the high quality of its new mochi gelato sandwiches. The partnership resulted in soft-touch luxury pouches with built-in technology that helps engage directly with customers. Mochi is a traditional Japanese soft and chewy rice dough that […]
How to Protect Your Brand and Generate Trust With Connected Packaging
Brand trust is critical for attracting, and keeping, customers. In fact, 81% of consumers will make a decision to buy from a brand purely based on the trust they have in that brand. But that could all come tumbling down by the actions of a few bad actors. According to a 2019 study by Incorporo, […]
Connected Packaging vs Smart Packaging: Is there a difference?
There’s a lot of talk about smart packaging, connected packaging, intelligent packaging and more. It can get a little confusing. In this guide we tackle the differences, and explain the benefits of each. The Paradox of Choice Consumers today suffer more and more from analysis paralysis. Or as psychologists refer to it: the paradox of […]
What is Smart Packaging?
If you are looking to leverage your packaging as a way to boost consumer engagement, track and trace products, or even help to create efficiencies in your supply chain, selecting a packaging manufacturer that offers digital printing technology is a great option. Smart packaging, also known as connected packaging, is packaging that utilizes unique QR […]
smart packaging, made simple
let us know how we can help your brand to connect + protect like never before, with ePac’s digitally enhanced packaging solutions.