Choosing the right packaging for your product can be a challenging task, but it’s crucial for the success of your brand. In a recent Foodbevy podcast interview with Jeff Jacobs, VP of Marketing for ePac Flexible Packaging, he shared some valuable insights into the process of selecting the right packaging for your product.
Your Product’s Unique Needs
The first step in choosing the right packaging is understanding your product and its unique needs. Consider the size, shape, weight, and fragility of your product. These factors will help determine the type of packaging that is suitable for your product.
Consider the Target Audience
The second step is to understand your target audience. Your packaging should appeal to your target audience and communicate the value of your product. Jeff Jacobs emphasizes the importance of packaging design and the role it plays in capturing the attention of consumers.
Choose the Right Material
Another important factor to consider is the material of your packaging. Different materials have different properties, and it’s important to choose a material that is appropriate for your product. For example, if you are packaging a product that requires a longer shelf life, you may want to consider using a barrier film that prevents oxygen and moisture from entering the package.
Don’t Forget Sustainability
Sustainability is also a key consideration when choosing packaging. Consumers are increasingly concerned about the impact of packaging on the environment, and they are more likely to choose products with eco-friendly packaging. Jeff Jacobs advises brands to consider sustainable options, such as using recycled materials or designing packaging that can be easily recycled.
How to Choose the Right Packaging Supplier
One of the key takeaways from the podcast interview is the importance of partnering with a packaging supplier that understands your product and its unique needs. A good packaging supplier can help you navigate the complexities of the packaging industry and find a solution that meets your requirements.
In summary, choosing the right packaging for your product requires careful consideration of factors such as product needs, target audience, packaging design, material, and sustainability. By partnering with a packaging supplier that understands your product and its unique needs, you can find a solution that meets your requirements and helps your brand stand out in the marketplace.
In conclusion, the podcast interview with Jeff Jacobs offers valuable insights into the process of selecting the right packaging for your product. By considering the factors mentioned above and partnering with a packaging supplier that understands your product and its unique needs, you can find a packaging solution that meets your requirements and helps your brand succeed.
Click here to read the full blog post about the podcast on the Foodbevy website, and to listen to the full podcast interview, click here.