Discover a story as captivating as it is delicious: that of La Noisette de l’Ouest. This French family business, embodied by the Bonnin family, is much more than just a producer of hazelnuts. It represents the very essence of a passion for cultivating the land and innovation.
La Noisette de l’Ouest is the story of a family who turned their dreams into reality. Sophie and Christian Bonnin, experienced farmers, decided in 2020 to take on a new challenge: growing hazelnuts. They are turning their ambition into reality by planting no fewer than 7,500 hazelnut trees in organic farming in the Nouvelle-Aquitaine region.
But the soul of the business would not be complete without Audrey, their daughter, a recent agricultural school graduate, who joins the venture to give new impetus to the family’s production.
The art of transformation
La Noisette de l’Ouest doesn’t just grow hazelnuts, it sublimates them into a multitude of delights. ” We chose to grow hazelnuts partly because we have a sweet tooth, and partly because hazelnuts offer a multitude of processing possibilities,” explains Audrey.
La Noisette de l’Ouest offers a range of raw products, including roasted hazelnuts for aperitifs, hazelnut slivers and hazelnut powder for pastries. A range of spreads is also available for sale on their website.
The packaging challenge
When it comes to preserving the freshness and quality of their precious treasures, Audrey embarks on a quest for the perfect packaging. “We did a lot of research for our packaging, and the priority for us was to work with a company based in France,” explains Audrey. “We also wanted packaging that could be vacuum-packed, to preserve our products as well as possible”.
To meet these requirements, La Noisette de l’Ouest has opted for ePac stand-up pouches, a versatile and practical solution. Designed to combine functionality and aesthetics, these bags feature a transparent window that highlights the quality of our products, as well as a tear notch for quick and easy opening. What’s more, the integrated zip closure guarantees optimum preservation after opening, preserving the freshness and authentic flavour of our hazelnuts, to the delight of our customers.
A fruitful collaboration with ePac
ePac now supports La Noisette de l’Ouest in its flexible packaging solutions. “In terms of human relations, we were very satisfied with ePac”, shares Audrey. “Etienne is great, he was very responsive, which is super appreciated.” Discovering ePac’s facilities offered La Noisette de l’Ouest an immersive insight into the production process, further consolidating the already solid links between the two entities.
Thanks to this collaboration, La Noisette de l’Ouest has been able to showcase the quality of its products with packaging that matches their excellence, as demonstrated by the remarkable sales success of their first harvest.
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