Brands of all sizes know that a great package speaks volumes for your brand. The right package attracts buyers, extends shelf life, and even boosts consumer engagement. Whether you’re launching a new product or undergoing a package design overhaul, consider using custom resealable pouches to get the most from your packaging.
1. Elevate Your Brand with Custom Pouches
Have you ever used stock bags with labels/stickers for your product’s packaging? They can certainly do the job of housing and protecting your product when you’re starting out and selling your product locally at community stores, farmer’s markets, etc. Stock bags can work on a smaller scale, but they, unfortunately, don’t allow you to compete with the big brands on shelves.
Custom pouches elevate and legitimize your brand, sending a clear message to consumers that what’s inside is a quality product. With the use of various films and film properties, like matte, gloss, or clear, you can take advantage of how these all best highlight your product and differentiate your brand. For example, a clear window allows you to show off your product to curious shoppers, while matte film offers a tactile consumer experience. The move from stock bags to custom pouches reflects your brand’s growth and readiness to reach for a wider consumer base.
2. Full Coverage Design Capability
One of the notable benefits of custom resealable bags is that they can provide what a stock bag and sticker can’t: all over design. You’re no longer limited by the size of the sticker. You can use your brand colours, design, and messaging on every inch of the pouch (even on the bottom of the gusset!) for 360° branding. You’re also in control with regard to the size and shape of the pouch, as well as which user features to include – the design is all up to you.
And according to Nielsen, package design is one of the most effective marketing levers, working hard to capture attention and ultimately, drive purchase. Nielsen reports that 64% of consumers try a new product because the package catches their eye, and 41% will continue to purchase a product because they prefer its packaging.
3. Extend Shelf Life and Reduce Waste
Consumers love resealable packaging. It’s actually one of the top three packaging attributes of flexible packaging rated by consumers, according to the Flexible Packaging Association. Moisture and oxygen threaten the freshness of many food items, and when present can cause the product to become stale, or even moldy. Flexible packaging that features a reseal closure, like a zipper allows users to securely close the pouch, keeping oxygen out and freshness in. And consumers love that the food item maintains its freshness over several uses and also allows them to take the package on the go, without the risk of the resealable product bags spilling open.
For products that you wouldn’t want to get into the hands of children, such as nutritional supplements, herbal medicines, or lawn and garden supplies, there is the option to have tamper-proof resealable bags. These child-resistant bags are easy for adults to open and reseal, but hard for children to find their way into.
In addition, flexible packaging helps to extend your food product’s shelf life through the use of high-quality barrier film that works to efficiently block oxygen transmission, water vapor, and light from contacting your product. The high barrier film and reseal closure in custom pouches work together to keep your product fresh on store and pantry shelves longer.
4. Full Customization and Personalization
Ordering digitally printed resealable bags helps you to compete with big brands, regardless of the size of your business, by giving you the tools to truly customize your packaging. Digital printing allows you to create incredible graphics with photo-like quality while ordering custom pouches gives you the opportunity for differentiation and customization.
Digital pouch printing also allows you to print multiple SKUs within one order, meaning that you can add new flavours, ingredients, and designs with ease. Interested in breaking into a new market? With digitally printed custom pouches, you can modify your packaging’s messaging with ease so your brand can launch new products into the market quicker.
Partner with a Custom Resealable Bag Expert
Ready to learn more about how digitally printed custom resealable pouches are the solution for your brand? Whether you’re launching a new product or going through a package design overhaul, we have flexible packaging solutions that can help build your brand. Give us a call today, or click here to get a free quote.