El Conchel, a family-run company steeped in Spanish culinary heritage, has been producing premium cured meats and charcuterie for decades. Known for its authentic chorizo and fuet, crafted from time-honored recipes and the finest raw materials, the brand serves both the HORECA sector and major food distributors in Spain and abroad.
But even the most seasoned brands face new challenges in a competitive landscape where speed, quality, and adaptability can determine market success or stagnation. El Conchel was at a crossroads, seeking packaging solutions that could match the dynamism of their business strategy without compromising on brand excellence. That’s where ePac Flexible Packaging came in.
The Challenge: When Speed Becomes a Competitive Advantage
In today’s fast-moving consumer goods market, time is more than money, it’s opportunity. El Conchel was struggling with the slow production timelines and high minimum order quantities demanded by traditional packaging suppliers. These rigid conditions had a ripple effect:
- Delayed product launches, putting them a step behind competitors.
- Inability to make timely design or regulatory adjustments due to large, pre-printed stock.
- A bottleneck effect when launching new products or white-label collaborations.
As the team at El Conchel puts it:
“We were being held back. We couldn’t respond fast enough to seize new opportunities or adapt packaging quickly without high risks and costs. Errors or changes became a constant worry.”
Beyond timing, another concern loomed large: print quality. The packaging simply did not reflect the premium quality of the product inside. There was a disconnect between brand identity and consumer perception.
The Solution: Precision, Flexibility, and Superior Print Quality
Partnering with ePac brought immediate relief and long-term strategic advantages.
Speed and Agility
Thanks to ePac’s digital printing technology, El Conchel was able to reduce lead times dramatically and order smaller batches without penalty. That meant faster go-to-market times, especially critical for a seasonal launch just before the summer.
“We developed the packaging for a client’s private label in record time. As a result, they were able to launch their product before summer, positioning themselves strategically in the market.”
Reduced Risk and Improved Adaptability
Smaller print runs allowed El Conchel to iterate and update packaging designs without the fear of wasting large inventories. This freedom empowered the brand to test new formats, enter niche markets, and quickly adapt to market feedback or regulation changes.
Enhanced Brand Perception Through Print Excellence
The difference in visual quality was night and day. With ePac, packaging colors are more vibrant, the images sharper, and the alignment with the original design files far more precise.
“The resolution of the images is much higher, the colours more vivid, and the print aligns more faithfully with our artwork. This elevates our long-term brand perception and sets us apart on the shelf.”
Results: A Packaging-Driven Growth Strategy
Thanks to this partnership, El Conchel achieved:
- Faster Time-to-Market
Enabling earlier product launches and quicker market entry for private labels and secondary brands. - Improved Brand Impact
With higher-quality packaging that reflects the brand’s artisanal roots and premium positioning. - Strategic Flexibility
Freedom to test new ideas, update packaging, and expand internationally without logistical or financial bottlenecks.
“We were able to respond to new market opportunities that we couldn’t have addressed before without impacting our current business. That’s game-changing.”
Looking Ahead: A 35th Anniversary, a Bold Relaunch
The story doesn’t end here. In 2025, El Conchel will celebrate its 35th anniversary with a bold rebranding initiative. A significant portion of their packaging will undergo a facelift and ePac is at the center of this transformation.
By leveraging ePac’s short-run capabilities and outstanding quality, El Conchel plans a simultaneous relaunch across key markets, ensuring maximum impact with minimal inventory constraints.
“Thanks to ePac, we don’t need to pre-stock huge quantities. This allows us to make the relaunch more impactful, more unified across channels, and far more efficient.”
At the same time, El Conchel is laying the groundwork for growth beyond Europe, targeting emerging markets in Latin America and Asia. With ePac’s global reach and scalable model, the brand is well-positioned to expand its footprint and meet the needs of a wider, more diverse customer base.
Speed. Quality. Flexibility. It’s time to expect more from your packaging.
Talk to our team and discover how ePac can help you grow without compromise.