The Plant-Based Family Revolutionising Snacking, One Mix at a Time
In the charming streets of Belfast, N.Ireland, a small but mighty family-run business is making waves in the world of plant-based, allergy-friendly foods. Welcome to Based Food, where every mix is crafted with care, love, and a commitment to inclusion. Founded by a father, mother, and son trio in early 2024, working for months in development to launching just less than two months ago. Based Food has quickly gained recognition for creating plant-based pancake, French toast, brownie, and cookie mixes that are as accessible as they are delicious.
“We wanted to create something that anyone could pick up without a second thought—something so normal and easy that it fits seamlessly into everyday life,” explains the father and co-founder. “It’s not just food; it’s an experience of inclusion for people with allergies, dietary restrictions, or those who simply love great-tasting treats.”
A Family-Driven Dream
The story of Based Food began in their home kitchen, born from a personal need to accommodate allergies and lifestyle choices within their family. Determined to craft food that was free from the top 14 allergens and made with natural ingredients, the family poured their hearts into recipe development. Their first product? A vegan French Toast Mix that brought nostalgic Sunday brunches back to the table.
Today, their lineup has grown to include fluffy pancakes, rainbow cookies, and chocolate brownie mixes—all designed to deliver moments of joy without compromise.
“The French Toast Mix is still our bestseller,” says the son and co-founder. “Once people try it, they’re hooked!”
And it’s not just their recipes that stand out. Based Food takes pride in using no fillers, gums, or artificial additives. Every ingredient is carefully sourced, with rigorous checks to ensure that nothing sneaks in—no hidden milk powders or cross-contamination risks ensuring no may contains. Their facility operates to the highest standards, guaranteeing that their mixes are completely allergen-free until you add your choice of milk and butter, whether plant-based or traditional. This dedication ensures both quality and peace of mind for their customers.
Making Plant-Based Easy
Unlike many products that require obscure ingredients, Based Food keeps things simple: just add plant-based milk for the French toast, pancakes, and brownies and butter for the cookies. Their mixes are designed to make vegan cooking as fuss-free as possible—perfect for families, allergy sufferers, and busy foodies alike.
“We’re all about making life easier. When you use our mix, it’s quick, it’s reliable, and it tastes amazing every single time. That’s the promise we built our brand on,” the father shares.
Recyclable Packaging with Purpose
When it came to packaging their products, Based Foods knew they needed a solution that aligned with their values. That’s where their partnership with ePac Flexible Packaging came in.
“We loved the recyclable, matte-finish pouches right from the start,” says the son. “They’re durable, reusable, and reflect the mindful ethos of our brand. Our customers love reusing them for everything from storing flowers to holding snacks for their kids!”.
From the start sustainable packaging also allowed Based Food to maintain a low carbon footprint by sourcing locally and minimising production waste.
“It was such a quick turnaround—we couldn’t believe how seamless the process was,” says the family, emphasising the importance of working with a packaging partner who truly understood their vision.
A Local Brand with Global Dreams
While Based Food has strong roots in Belfast, their ambitions extend far beyond local markets. They’ve already gained traction in allergy-friendly spaces across the UK and Ireland and are a proud presence at Belfast’s iconic St. George’s Market and allergy-awareness events.
“Our goal is to open up to international markets while staying true to our core values of quality and inclusivity,” explains the father. “We’re also excited to expand our product range with some new mixes we’ve been working on—stay tuned!”
Spreading Joy, One Bite at a Time
Based Food isn’t just selling products; they’re creating a movement. From the thoughtful use of local artists like Sazzleshark Tattoo for packaging design to their advocacy for allergy awareness with initiatives like the Allergy Act, this family business is as much about community as it is about food.
One parent recently shared a heartfelt review:
“My son is 2 and allergic to dairy, eggs, and nuts. He absolutely loved the pancake mix! Thank you for making these products and allowing allergy children to experience ‘normal’ foods ❤️.”
Moments like these fuel the passion behind Based Food, reminding them why they started this journey in the first place.
A Delicious and Mindful Revolution
Whether you’re a vegan, allergy-conscious parent, or someone who loves a good pancake, Based Food invites you to experience their inclusive and delicious mixes. With sustainability, quality, and accessibility at the heart of every decision, they’re changing how the world sees plant-based snacking—one bite at a time.
Ready to try for yourself? Check out their signature French Toast Mix or Fluffy Pancake Mix today and be part of a growing community that believes good food can do good in the world.
Sustainable. Delicious. Inclusive. That’s the Based Food promise—one mix, endless possibilities.
If you are a snack brand looking to upgrade your packaging, contact ePac today and get your packaging in 10-15 business days!
