Choosing the right size for your doypack pouch may seem simple, but it is actually a crucial decision that can significantly impact the protection of your product, its visual appeal, and the overall experience of your customers. In this article, we will explore the essential steps to determine the ideal size for your packaging.
1. Analyse the Product’s Needs
Before selecting the size of your packaging pouch, it is essential to fully understand the specific requirements of your product. Consider elements such as its shape, dimensions, sensitivity to the environment, and other characteristics that may affect the choice of appropriate packaging size. For example, a product susceptible to external influences might require packaging with protective barriers to ensure optimal preservation over the long term.
2. Analyse Market Trends
Analyse recent market trends regarding packaging sizes for products similar to yours. Consumer preferences and market expectations can vary depending on the sector and type of product. For example, in some industries, consumers prefer smaller individual packages for their convenience, while in others, larger family-sized packages are more appreciated.
3. Study competitors’ packaging
Study the packaging dimensions used by your direct competitors. Although you should not simply imitate their choices, this can give you an insight into industry standards and consumer expectations. Look for opportunities to stand out by offering a distinctive packaging size or introducing innovative features that meet unmet market needs.
4. Conduct filling tests
Carry out practical tests by filling different sample pouches with your product. Evaluate the effectiveness of each packaging size in terms of presentation, product protection, and convenience for the consumer. Filling tests can help you identify the strengths and weaknesses of each packaging size and make the best decision.
At ePac, we understand the importance of choosing the right packaging for your products. That’s why we offer free sample delivery so you can conduct your filling tests. Contact our experts today to receive your free samples.
5. Calculate the appropriate dimensions
Use tools and calculation methods to determine the ideal dimensions of your packaging pouch based on the weight, volume, and characteristics of the product. Take into account practical aspects such as the volume of the pouch and the ease of use for the consumer. Accurate calculations will help you choose a packaging size that offers the best protection and presentation for your product.
The size of your pouch is essential, but the choice of supplier is just as important. Discover how to find the ideal supplier in 3 simple steps.
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