In Berlin, Europe’s hub of conscious nutrition, Lebepur has positioned itself as a leader in the world of organic superfoods. Founded in 2010 by two lifelong friends, Thomas and Stefan, the brand emerged from a pivotal moment: the realisation that health is cultivated daily, starting with what’s on your plate.
The catalyst? A 2008 hospitalisation for Thomas, with a suspected cancer diagnosis, fortunately, benign. But this moment of uncertainty would alter their path forever. Gone were the days of fast food; in came deep dives into scientific research on the benefits of plants, phytonutrients, and anti-inflammatory diets. The duo transformed their wellness journey into a pioneering business: Lebepur.
With a commitment to transparency and exceptional quality (organic products, single-ingredient formulas, independent quality control), Lebepur makes it easier than ever for people to incorporate superfoods into their daily routines. The brand is a perfect example of how small, daily choices about food can profoundly impact one’s health.
The ePac Sustainable Packaging Solution
As Lebepur’s product range expanded to include superfoods, proteins, dietary supplements, and snacks, the company faced a significant challenge: packaging. Their products, which include highly sensitive powders, required packaging that could protect against moisture and light, but traditional solutions weren’t up to the task.
Initially, Lebepur used white pouches with printed labels. While these provided a straightforward solution, they came with major limitations. The multi-layer structure of the packaging, which included a layer of aluminium, made it difficult to recycle. Additionally, the combination of different materials – the aluminium inside and the label outside – created a non-recyclable composite that didn’t meet the brand’s growing sustainability standards.
“One of the key issues with our previous packaging was its recyclability,” says Marie Sturgis, Product Manager at Lebepur. “The multi-layer structure made the packaging nearly impossible to recycle properly. We knew we needed to find a better solution, one that would align with our commitment to sustainability.”
That’s when Lebepur turned to ePac. The company needed an innovative solution that was as forward-thinking as their products. The new packaging structure ePac provided – a recyclable PE/PE mono material with a special zipper designed for powder products – addressed their challenges perfectly.
The Results: A Brand Revitalised
The shift to ePac’s sustainable packaging didn’t just solve a technical problem – it played a crucial role in Lebepur’s rebranding strategy. The new, visually striking pouches made a significant difference on the shelves, catching the eye of consumers and standing out in the competitive health food market.
“We put a lot of effort into rebranding, and the decision to switch to fully printed pouches definitely contributed to our increased sales,” says Marie. “The new packaging looks far more professional on the shelves, and it attracts much more attention. It has helped boost our visibility and appeal.”
Additionally, consumer feedback was overwhelmingly positive. The new packaging not only protected the products better but also offered an easier, more convenient user experience with the resealable zip – a feature that customers appreciated for both preserving product freshness and enhancing portability.
As of today, Lebepur products can be found in over 6,000 stores across Germany and Austria, as well as on Amazon and their own online shop, demonstrating the tangible impact of the packaging revamp. For more details on their journey and product offerings, explore Lebepur’s full range on their official website: Lebepur’s website.
The Strategic Partnership with ePac
For Lebepur, choosing ePac wasn’t just about the product – it was about the partnership. “Working with ePac has been a strategic decision for us. The flexibility in minimum order quantities (MOQ) allowed us to scale our packaging needs as we grew, without committing to large quantities upfront,” explains Marie.
Moreover, the local production in Europe and responsive customer service made communication smoother and faster, which was crucial for a growing brand like Lebepur.
Ultimately, the partnership between Lebepur and ePac demonstrates the importance of finding a supplier who truly understands and can adapt to the unique needs of your brand. With ePac’s collaborative approach and custom solutions, Lebepur was able to turn their vision into reality – a sustainable, user-friendly packaging solution that perfectly aligned with their mission to deliver quality products for a healthier world.
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