A Journey of Health, Innovation, and Sustainable Snacking
The story of Green Fingers Family began in 2020 when its founder, Andrea, inspired by her growing family and health challenges, sought to create healthier snack alternatives. As a mother of three and pregnant at the time, she realised the importance of consuming nutritious, wholesome foods. Her favourite snack, granola, became the first product of what is now a multi-award-winning brand, dedicated to delivering gluten-free, no-added-sugar, vegan, and plant-based energy balls and granola.
From Humble Beginnings to Full-Time Dedication
The initial spark for Green Fingers Family came from the founder’s personal journey toward better health. After crafting homemade granola for her family, she quickly realised there was an opportunity to offer healthier, more transparent snack options for a broader audience. The company took off in 2021, with a complete focus on perfecting their products and scaling their operations.
Green Fingers Family now operates out of its own manufacturing facility, allowing the company to automate its processes and produce higher volumes efficiently. This step forward has enabled the brand to grow and expand its reach, with their products available in larger retailers and independent food shops across the island of Ireland, and online, including plans to expand through Amazon across Europe.
Products that Reflect Their Philosophy
What sets Green Fingers Family apart in the competitive snack market is its simplicity and transparency. The brand’s commitment to using only a few kitchen cupboard ingredients in its energy balls, offering a clean back label with no additives or preservatives, speaks to its mission of creating snacks that are not only delicious but also good for the body. The founder emphasised the importance of educating consumers about what they are eating, ensuring that every product aligns with their values of clean, plant-based nutrition.
The brand offers a variety of flavours, each crafted with care
- Chocolate Brownie
- Salted Date Caramel
- Peanut Butter
- Raspberry and Cranberry
- Orange and Spirulina
- Lemon and Turmeric
- Chocolate and Orange
- Cashew and Cinnamon
New flavours, including lemon and turmeric, chocolate orange, and orange and spirulina, are part of the brand’s ever-growing product line, showcasing its dedication to innovation and catering to diverse tastes.
With its wide variety of products, Green Fingers Family continues to uphold its commitment to healthy, gluten-free, and vegan-friendly snacks, offering something for every palate. To explore the full range of their products, visit the Green Fingers Family website.
Award-Winning Recognition
Green Fingers Family’s dedication to quality and innovation has earned them recognition in the form of prestigious awards. The brand was honoured with Blas na hEireann an Irish Food and Drink Award, the reputable acknowledgements in the industry, which has helped solidify their credibility as a trusted manufacturer. Additionally, their products have received the Great Taste Award, a testament to the brand’s focus on delivering outstanding flavour.
The founder’s partner plays a crucial role in developing the recipes and ensuring that each product is perfected before hitting the shelves, making it a true family-run business at its core.
Packaging Revolution: Transforming Green Fingers Family’s Approach
Initially, Green Fingers Family utilised rigid packaging, specifically plastic tubs, to present their snacks and energy ball packaging. While these tubs offered a sense of quality and sturdiness, they came with significant drawbacks: they were costly, not easily scalable, and created challenges in terms of storage and distribution. As the brand began to grow, it became clear that a more efficient and versatile packaging solution was necessary to meet rising demand and facilitate easier sales.
Enter ePac Flexible Packaging. This innovative partnership enabled Green Fingers Family to transition to digitally printed flexible pouches made from 100% recyclable PE material. This shift not only reduced production costs but also provided the scalability needed to expand their operations. The new flexible packaging allowed them to sell their snacks in convenient sachets, with each pouch containing two energy balls, catering perfectly to consumers looking for a quick and nutritious snack option.
This transformation was instrumental in elevating the brand’s packaging to align with its premium quality and sustainability commitments. By opting for ePac’s flexible pouches, Green Fingers Family significantly improved their product’s shelf presence while also promoting their dedication to reducing waste.
The benefits of this switch are multifaceted: the flexible pouches are not only lighter and easier to transport, but they also allow for more eye-catching designs that enhance brand visibility on store shelves. This enhanced packaging solution reflects Green Fingers Family’s commitment to quality and sustainability, ensuring that their products not only look appealing but also contribute positively to the environment.
Looking Forward: New Horizons and White Label Offerings
Green Fingers Family is committed to continuous product development, with plans to introduce even more new flavours and snack options in the near future. Beyond their own line of products, they also offer white label manufacturing, where they produce snack products for other brands. This allows smaller companies to bring their products to market without the burden of manufacturing, as Green Fingers Family handles the entire process from ingredient sourcing to packaging.
Challenges and Future Growth
While the journey has been rewarding, the brand has faced its share of challenges, particularly with rising costs of ingredients like chocolate and refining their packaging processes to achieve perfection. However, Green Fingers Family remains focused on growth, aiming to expand into larger supermarket chains and scale its operations even further.
With a clear vision for the future, the founder is confident that as the company grows, they will be able to overcome any obstacles, particularly in sourcing and production, ensuring that their customers always receive the highest quality products.
Join the Movement: Healthy, Transparent Snacking for All Green Fingers Family’s mission is simple: to provide snacks that are both delicious and beneficial to the body. With their commitment to transparency, sustainability, and quality, they are poised to continue making an impact in the health food market for years to come. As they expand their product offerings and grow their presence, there has never been a better time to support and indulge in their nutritious creations.
If you are a snack brand looking to upgrade your packaging, contact ePac today and get your packaging in 10-15 business days!
