In the fast-paced world of product packaging, staying ahead of the competition requires constant innovation and efficiency. If you’re still using labels and plain pouches for your products, it’s time to consider a transformative solution.
In this article, we’ll explore the drawbacks of labeling and plain pouches, and demonstrate how printed pouches can save you time, enhance your packaging aesthetics, and elevate your brand image.
The Downsides of Labels and Plain Pouches:
For startup food companies, buying generic packaging and adding labels has been the default solution for adding branding and product information to packaging.
However, this comes with several drawbacks that can hinder your ability to grow your brand and compete with larger brands on an even playing field.
1. Time-Consuming Application
You’re the founder of your company. You have the strategic vision about where you want to take your company.
Maybe you want to grow into the largest brand in your category.
As the visionary and strategist, do you really want to spend your valuable time attaching labels to each pouch individually?
It can be a time-consuming and labor-intensive process. This translates into lost productivity, increased costs, and frankly, lost time focusing on your strategic goals.
2. Inconsistent Results
Hey, we get it. Buying bags in bulk and attaching labels is the “cost-effective” approach. But it may cost you more in an unprofessional image due to inconsistent branding.
Labels may not adhere properly or may peel off over time, leading to inconsistencies in your packaging presentation. This can negatively impact your brand’s professionalism and customer perception.
3. Limited Design Options
Labels often have size limitations, which restricts the amount of information or design elements you can include. This may result in a cluttered or less visually appealing packaging.
The Power of Custom Printed Pouches
ePac’s founders began with a mission:
“To provide locally-based consumer packaged goods companies the ability to compete with large brands with great packaging.”
We believe most growing food brands believe this in their core.
Well guess what? That’s what printed pouches enable you to do.
Time and Cost Savings
By opting for printed pouches, you eliminate the need for label application altogether. This saves you valuable time and reduces labor costs, allowing you to focus on growing your business and competing with the larger brands.
Seamless Branding and Aesthetics
Printed pouches allow you to showcase your brand identity. With vibrant colors, high-resolution graphics, and customized designs, your packaging will captivate consumers and stand out on the shelves.
Consumers will think you’re a big brand as well.
Versatile and Functional Solutions
Printed pouches offer a wide range of options, including resealable zippers, different gusset types, tear notches and recyclable solutions providing convenience and ensuring the freshness and longevity of your products.
Elevating Your Brand Image
In today’s competitive market, packaging is more than just a container for your product—it’s an opportunity to create a memorable brand experience.
By switching to printed pouches, you can elevate your brand image in the following ways
Professionalism and Credibility
Printed pouches exude professionalism and attention to detail, instilling confidence in your customers and making a positive impression of your brand.
Enhanced Shelf Appeal
Eye-catching designs and visually appealing packaging are more likely to attract consumers and differentiate your products from competitors’ offerings. Printed pouches provide the perfect canvas to showcase your brand’s unique personality and engage potential customers.
Sustainable Packaging Solutions
ePac’s printed pouches can be made from recyclable materials, supporting your brand’s commitment to sustainability and resonating with eco-conscious consumers.
Contact us today, to make the transformation to printed pouches with ePac Flexible Packaging, and experience the time savings, enhanced aesthetics, and elevated brand image that come with this innovative solution.
