Have you considered sachet packaging, but weren’t quite sure if it was a fit for your product? If you’re interested in single-use, sample packs, or pre-measured dose packages, then you’ve come to the right place.
In this article we discuss what is custom sachet packaging, and its multiple benefits.
What is Custom Sachet Packaging?
Sachets, single-serve easy tear packs, pillow pouches, packets, and lay flat pouches are great options for brands seeking unique and convenient small portion packaging for their products.
Today’s custom sachets are digitally printed using high-quality rollstock films, giving your brand a premium look and feel.
Single serve sachet packaging is great for giving consumers a trial before they purchase full-sized packages, or for pre-measured medicine or supplement doses. They’re also perfect for on-the-go lifestyles, frequent travelers, impulse purchases, and for quick “no-brainer” sales.
What are the Benefits of Custom Sachet Packaging?
There are so many benefits to custom sachet packaging. We mention the five most important here:
1. Perfect for the On-The-Go Lifestyle
Let’s face it: we’re busier today than ever before. Or at least we feel busier. We’re constantly on our phones, browsing our social feeds or responding to work emails.
Our kids are busier than ever too. We’ve enrolled them in Kumon, Tae Kwon Do, and Chinese classes (but we forgot to let them play).
When there’s no time to deliberately measure that perfect supplement, vitamin or medicine dose, a pre-measured sachet pack is the perfect answer.
If you’re training for a marathon, just grab that little package of your runner’s pick-me-up from your kitchen drawer, empty it into a glass of water, stir, drink, and shoot out the door for your morning run!
Or do you live from plane to hotel to Starbucks in a new city everyday? Custom sachet packaging is perfect for the frequent traveler.
Just load five little packs of your favorite multivitamin pack. It’s a lot easier than measuring out the perfect potion while you’re trying to pack your bag and check out of your hotel.
2. Perfect Dosing For Medicines and Supplements
You don’t have to have an “on-the-go” lifestyle to take advantage of pre-measured doses. Taking out the enclosed measuring spoon for your creatine or protein supplement every time you need a little workout boost can get, well….old.
Provide your consumer with pre-measured doses so they can easily tear open the package, dump it into the blender, and voila! A perfect protein shake for that post-workout smoothie.
3. Provide Samples with Custom Sachet Packaging
In today’s direct-to-consumer ecommerce marketplace, it’s harder than ever to give out samples so customers can try out your product.
When your product is not on supermarket shelves, you can’t set up a little booth at your local Vons or Wegmens to hand out those clear little plastic cups filled with your raspberry-flavored super drink.
Enter sample size sachet packaging. For only $1.99, running supplement maker 6AM RUN offers marathoners, triathletes and beginners the chance to try out their energy-boosting supplement before they commit to buying a 30-scoop tub.
4. Encourage No-Brainer” Sales
Do you want to make fast sales instead of trying to convince your customers to buy a $59 item? With custom sachet packaging you can sell a high-value product at a ridiculously low price. This is known as a “no-brainer” price point.
Sell an expensive beauty product? Package a single use portion in a pillow pouch and sell it for $3.99. Does your standard vitamin jar sell for $99? Package a single dose into a 99 cent package and watch your vitamins fly off the virtual shelf.
Your price points will be lower, but your sales will skyrocket. I mean, who doesn’t want to buy an expensive item for next to nothing?
5. Drive Impulse Buys
Finally, what can you copy from the big candy bar makers? Yes, I know, they sell sugar – a drug more addictive than cocaine. But there’s a lot you can learn from their brilliant marketing, especially the art of the impulse buy.
Why let Hershey’s or Snickers win those spur-of-the-moment purchasing decisions? You too can play that game. If your product sells in stores, there’s nothing like a sachet pack tempting shoppers in the check-out aisle to boost additional sales.
You’ll make extra money and improve your shoppers’ health at the same time.
Conclusion
By using custom sachet packaging, you can deliver compact doses of your product with easy tear packs for samples and promotional use, pre-measured doses for on-the-go lifestyles and travelers, no-brainer selling opportunities, and impulse buys.
And with the new digitally-printed technology from companies like ePac, you can get these sachet packaging options with high-definition images using three side seal (3SS) pouch rollstock, films that extend product shelf life, material that is recyclable as well as post-consumer recycled (PCR), and compostable or biodegradable.
Finally, your packaging can be both moisture as well as oxygen resistant to preserve the contents of your product for extended periods of time.
Are you interested in learning more? Contact us and we can quote you!
