Lawn & Garden Packaging Today: Trends & Opportunities

The lawn and garden segment is vast, catering to everyone from the novice gardener to the professional landscaper, and is only growing. As a lawn and garden brand, it’s important to stay on top of trends and react to the explosive growth with quality products and packaging that draw in both new and returning consumers.

Diving into the Lawn and Garden Market

According to Grandview Research, the global lawn and gardening consumables market was valued at $19.50 billion in 2019 and is expected to grow at a compound annual growth rate of 3.6% from 2020 to 2027. The research finds that there’s an increasing inclination toward landscaping, as well as an uptick in residential and commercial projects.

Consumers are renovating their outdoor spaces with gardens, landscaping, and even infrastructure to increase home value and enjoy another living space outdoors. Plus, demand for landscaping products, such as plants, water fountains, and gazebos, is expected to drive the demand for various lawn and gardening consumables, such as fertilizers, pesticides, growing media, seeds, and mulch. 

New Trends Emerge

The underlying reason for the explosive growth, and perhaps even for the increase in the transformation of these outdoor spaces, is the COVID-19 pandemic.

It’s no surprise that the arrival of the pandemic left many homebound; it was as though a major pause button was hit on people’s lives, work schedules, and social calendars. But this pause allowed many people the chance to explore hobbies, both new and old. One of these? Gardening. 

According to the Garden Media Group, recent research suggests that the gardening industry is growing, pulling in more new gardeners with different goals than ever before. The group reports that “as a result of the pandemic, different research showed that the industry in the U.S. picked up between 16-24 million new gardeners, many under the age of 35 years.” 

Research states that these new (and younger) gardeners have different interests and goals than perhaps the traditional (older) gardener. For instance, they are interested in growing food, not just in plants for aesthetics, and these gardeners view their garden less as merely decor for their house but see it as an extra living space outdoors. Plus, these new gardeners are purchasing houseplants to bring a little of the outdoors inside to where they are. All these new trends show up as new opportunities for packagers to cater to this new group of consumers. 

Lawn and Garden Opportunities

As you explore creating your new lawn and garden packaging, here is how to turn trends into opportunities:

Standing Out on the Digital Shelf

According to the Garden Media Garden Trends Report 2021, consumers want shopping to be convenient, which includes curbside pick-up and online shopping. With increased online shopping comes an emphasis on shelf presence to draw in consumers, which means packaging with the most vibrant graphics, sharpest images, and clearest descriptions wins the sale. 

If you’re looking to make your product pop on the shelf, choosing the stand-up pouch will allow consumers to best see the product and its description on store shelves, both physical and digital.  Stand-up flexible pouches give you tons of space to include your brand name and logo, ingredients, usage instructions and benefits, all to better market your product.

Convenience in Custom Packaging for Lawn Supplies

New gardeners need your product to be handy and easy to use.  Consumer preference in the lawn and garden segment is for convenient, user-friendly packaging with features like reclosability, pour spouts, and other value-added options. 

Flexible plastic pouches allow for many user benefits like carrying handles, spouts, resealable zippers, and are lightweight so the packages are easy to carry.    

Quality Flexible Packaging for Garden Supplies

The Trends report also states that consumers want quality over variety. As a brand, consider offering fewer SKUs, but better-quality offerings for both the product and the package. 

Today’s gardener wants the hobby to be fun and relaxing, not stressful with packaging that will tear, rip, or leak. That’s why flexible packaging works so great in the lawn and garden segment― the packaging’s strength prevents tears and punctures, and keeps the elements out, preserving the active ingredients and maintaining quality, even when left outdoors.

Catering to the Indoor Market

COVID-19 has pushed more people to stay inside, birthing the trend for more houseplants to spruce up indoor space. To cater to this growing segment, consider creating smaller packages that are catered to indoor use. Skip the giant bag of fertilizer or soil and offer consumers a manageable bag that they can use and store inside the house. 

Lawn and Garden Packaging Supplier

Thinking of launching a product in this space? Whether you’re a start-up company, a growing small business, or a seasoned packager, you know how important the right garden packaging is to determine your product’s success. To engage with today’s new generation of gardeners, consider digitally printed flexible packaging to create a package that meets their needs and wants. Ready to get started? Call us today for a free quote.

3 Benefits of Adding a Powder-Proof Zipper To Your Lawn Care Packaging

As a brand owner, you know that a great package needs to both attract shoppers and ensure the long-lasting quality of the product inside. There are so many options within the lawn and garden space that your package needs to keep up and stand out if you want consumers to buy your fertilizer, potting soil, or seeds. 

If you want to stand out on the shelf while offering the ease of use consumers crave, there’s one packaging feature you’ll need – a high-quality resealable zipper. In fact, according to a Harris Poll study, as well as the Flexible Packaging Association, being able to reseal a package is one of the top features that consumers look for and are willing to pay more for. 

Powder Proof Zippers

But for powder or granular products, like topsoil, fertilizer, bird seed, and mulch, not any resealable closure will do. To make sure that the reseal zipper always works well and keeps the package properly sealed, a powder-proof zipper is a must.

Powder-proof zippers are special zippers designed so that the powder falls out of the track and back into the bag. They work to eliminate clogs along the zipper track, thus providing easy and secure resealing. 

If you’re wondering whether you need a powder proof zipper for your packaging, consider the three following points. 

1. Easy to Use

Powder-proof zippers work for any product that is prone to getting caught in the zipper track, like fine powders (think baking mixes, spices, etc), seeds, and dirt. They keep the powder packaging easy to open and close by keeping the zipper track from getting clogged. This allows the consumer access to the product when they need it and then the option to easily close the package up for future use. The strong seal created and kept ensures that the bag is properly closed before going back to the shed or garage for storage. 

2. Spill and Mess Proof

Once opened, a powder-proof zipper allows customers to easily reseal the bag and prevent spillage. Without a zipper, consumers are forced to leave the bag left open or merely fold the top closed. This makes it easy for the product to spill if the bag falls over, making a big mess of soil, seed, or fertilizer.  But adding a powder proof zipper ensures a secure seal that won’t leak or spill during storage and transportation. Powder proof zippers ensure that your product makes it to the consumers’ garden or lawn and isn’t wasted as a mess on the floor. 

3. Preserving Your Product

If you have a product that can spoil or clump when exposed to water, then you need a secure reclosure that keeps unwanted moisture and gas out. A resealable zipper will do the job, but only if the zipper track is clear enough for it to close tightly. Only the properly functioning reseal created by the powder proof zipper helps to keep moisture out, preserving the product inside. This is especially important with lawn and garden products where the bags may be left in the garage or even outside, and may be exposed to rain, snow, or a sprinkler system.

Finding the Right Powder Proof Packaging Partner

Across all markets, including garden and lawn care, resealable packaging for powders helps consumers easily open and close the package, keep moisture out, and prevent spills. And with powder-proof zippers, consumers can easily reseal the bag without clogs of powdery and granular products ending up in the zipper track of the powder packet packaging. 

As you develop your packaging for your lawn and garden product, consider partnering with a packaging company that understands the importance of great custom flexible packaging and that can provide you with resealable packaging for powders that keeps your product working well and looking good, from the shelf to the garden.

Packaging Lawn & Garden Products for The New Generation of Gardeners

Gardening is no longer reserved for plant enthusiasts and avid backyard gardeners.  It seems more and more people are taking up gardening in their spare time. Whether it’s a beautiful potted flower plant or lush vegetable garden, or just making sure your house has great curb appeal, it seems like everyone is planting something. And chances are if they’re not doing it outdoors, they’re doing it inside the house, with indoor plants, succulents, and potted trees to brighten up the home.

And the pastime branches beyond American houses and backyards, with more urban farming, and community gardens sprouting up everywhere. The fact is, Americans are gardening more than ever, with an even younger than normal generation taking an interest. According to the annual National Gardening Survey, by Garden Research, in 2018, younger households participating in gardening reached an all-time high. Indoor gardening is also making a big comeback with 30% of all households buying at least one houseplant. Gardening is in vogue again as Americans see the value in planting, be it for enjoyment, food, or sustainability.

Harvesting the Seed of Opportunity

This new wave of gardeners is really getting into it too, spending a record household average of $503 (that’s up nearly $100 over the previous year). So, where is this $500 going? Aside from living plants and planting pots, consumers are buying more products like soil, mulch, seeds, fertilizers, and other plant care products to successfully plant and grow just about anything. And the market is already huge, with more innovative products in convenient packaging becoming available every day. Competition in lawn and garden is at an all-time high!

Whether you’re a start-up company, a growing small business, or a seasoned packager, you know how important the right package is to determine your product’s success. To engage with today’s new generation of gardeners, consider digitally printed flexible packaging to create a package that meets their needs and wants.

But first, what are those needs and wants?

Growing in Convenience

Since there are more products than ever competing for consumers, it’s important to introduce your product in packaging designed to boost the user experience, because a package is more than a vessel; it’s a tool that consumers interact with over and over again. Because of that, you have to make it easy to handle.

As with all packaged goods, consumers want the experience to be hassle-free. A recent study from the Freedonia Group states that consumer preference in the lawn and garden segment is for convenient, user-friendly packaging with traits like reclosable pouches, pour spouts, and other value-added options. Flexible plastic pouches allow for many user benefits like carrying handles, spouts, resealable zippers, and the lightweight that makes the packages easy to carry.    

Resealability is a huge market differentiator as it works to reduce spilling and leaking when opening the bag and pouring. Resealability also enables the package to be easier to pour, while keeping a tight seal to maintain product quality.

Speaking of quality, today’s gardener wants the hobby to be fun and relaxing, not stressful with packaging that will tear, rip or leak product. That’s why strength and durability are so key. Consumers want a strong package that can withstand inclement weather, and be sturdy enough to handle time and time again.

That’s why films work so great in the segment – they prevent tears and punctures, and they will not break down in the rain or sun. High-barrier films also work great to keep the elements out, preserving the active ingredients and maintaining quality, even when left outdoors.

Sustainable flexible packaging, such a recyclable, and compostable pouches have also made their way into the garden segment. As more consumers demand eco-friendly options, lawn and garden brands have an opportunity to package their earthy products in earth-friendly packaging.  

Cultivating a Safer Package

Another important package consideration in the lawn and garden segment, especially when talking about fertilizers and pesticides, is child resistance. Resealable zippers with child-safe locks ensure that children (and pets) cannot open the bag. The technology is extremely difficult for children to open, yet easy for adults to open and reclose. Packaging that ensures that the product is kept out of the wrong hands eases consumers’ minds when purchasing these types of products.

Will the Best Garden Package Please Stand Up?

Pouches used for the packaging of lawn and garden products not only keep the contents safe and offer consumer convenience, but they also offer better shelf differentiation over other formats. Taking it one step further, stand-up pouches deliver much better shelf presence than lay-flat pouches commonly used for lawn and garden products. But they have a lot of other user perks, too.

Since storage space can be an issue, stand-up pouches take up less space than lay-flat pouches or boxes, and when equipped with reseal technology, are easy to put up on a shelf without spilling. Stand-up pouches also stand up nicely during use, making it easy for the consumer to open, scoop from, or pour.

As far as strong shelf presence goes, it doesn’t get much stronger than the stand-up pouch, as consumers can see the product and its description on store shelves, and later on garage shelves. What’s more is it allows the full brand name, logo, and design to stay front and center on the pack at all times. Stand-up flexible pouches give you tons of space to include your brand name and logo, ingredients, usage instructions and benefits, all to better market your product.

Digital printing on flexible plastic pouches also allow for high-impact graphics, and according to Nielsen, graphics are key! Did you know that 64% of consumers try a new product because the package catches their eye, and 41% will continue to purchase a product because they prefer its packaging? Consider showing the consumer a beautiful flower, a healthy lawn, or dark and rich mulch to illustrate the benefits of buying your product. Whatever design you choose, know that graphics go a long way to capture consumer attention, and keep them engaged.  

In the lawn and garden segment, it’s clear that what matters most is the convenience, safety, strength, and design. Only flexible plastic pouches and digital printing deliver the best package that combines all of these qualities to truly engage consumers. Contact us today for a free quote to see how we can create the best package to grow your business.