Custom Resealable Pouches: 4 Reasons To Upgrade Your Stock Bags

Brands of all sizes know that a great package speaks volumes for your brand. The right package attracts buyers, extends shelf life, and even boosts consumer engagement. Whether you’re launching a new product or undergoing a package design overhaul, consider using custom resealable pouches to get the most from your packaging. 

1. Elevate Your Brand with Custom Pouches

Have you ever used stock bags with labels/stickers for your product’s packaging? They can certainly do the job of housing and protecting your product when you’re starting out and selling your product locally at community stores, farmer’s markets, etc. Stock bags can work on a smaller scale, but they, unfortunately, don’t allow you to compete with the big brands on shelves. 

Custom pouches elevate and legitimize your brand, sending a clear message to consumers that what’s inside is a quality product. With the use of various films and film properties, like matte, gloss, or clear, you can take advantage of how these all best highlight your product and differentiate your brand. For example, a clear window allows you to show off your product to curious shoppers, while matte film offers a tactile consumer experience. The move from stock bags to custom pouches reflects your brand’s growth and readiness to reach for a wider consumer base.

2. Full Coverage Design Capability

One of the notable benefits of custom resealable bags is that they can provide what a stock bag and sticker can’t: all over design. You’re no longer limited by the size of the sticker. You can use your brand colors, design, and messaging on every inch of the pouch (even on the bottom of the gusset!) for 360° branding. You’re also in control with regard to the size and shape of the pouch, as well as which user features to include – the design is all up to you. 

And according to Nielsen, package design is one of the most effective marketing levers, working hard to capture attention and ultimately, drive purchase. Nielsen reports that 64% of consumers try a new product because the package catches their eye, and 41% will continue to purchase a product because they prefer its packaging.

3. Extend Shelf Life and Reduce Waste

Consumers love resealable packaging. It’s actually one of the top three packaging attributes of flexible packaging rated by consumers, according to the Flexible Packaging Association. Moisture and oxygen threaten the freshness of many food items, and when present can cause the product to become stale, or even moldy. Flexible packaging that features a reseal closure, like a zipper allows users to securely close the pouch, keeping oxygen out and freshness in. And consumers love that the food item maintains its freshness over several uses and also allows them to take the package on the go, without the risk of the resealable product bags spilling open. 

For products that you wouldn’t want to get into the hands of children, such as nutritional supplements, herbal medicines, or lawn and garden supplies, there is the option to have tamper-proof resealable bags. These child-resistant bags are easy for adults to open and reseal, but hard for children to find their way into.

In addition, flexible packaging helps to extend your food product’s shelf life through the use of high-quality barrier film that works to efficiently block oxygen transmission, water vapor, and light from contacting your product. The high barrier film and reseal closure in custom pouches work together to keep your product fresh on store and pantry shelves longer. 

4. Full Customization and Personalization

Ordering digitally printed resealable bags helps you to compete with big brands, regardless of the size of your business, by giving you the tools to truly customize your packaging. Digital printing allows you to create incredible graphics with photo-like quality while ordering custom pouches gives you the opportunity for differentiation and customization.

Digital pouch printing also allows you to print multiple SKUs within one order, meaning that you can add new flavors, ingredients, and designs with ease. Interested in breaking into a new market? With digitally printed custom pouches, you can modify your packaging’s messaging with ease so your brand can launch new products into the market quicker.

Partner with a Custom Resealable Bag Expert

Ready to learn more about how digitally printed custom resealable pouches are the solution for your brand? Whether you’re launching a new product or going through a package design overhaul, we have flexible packaging solutions that can help build your brand. Give us a call today, or click here to get a free quote. 

Anatomy of a Flexible Pouch

There’s a whole world to choose from when deciding on the perfect pouch for your brand. When deciding what you want in a pouch, it can be helpful to start by knowing exactly what options are available. Your packaging is arguably just as important as your product, and you want to make sure that you are getting exactly what your product needs to protect your product while promoting your brand. 

What exactly goes into the construction of a great pouch and how can you be sure you’re choosing the best options? Read on to learn about the pouch anatomy and what will work best for your product. 

Flexible Pouch Design

Let’s start by looking at the different flexible packaging pouches you can choose from.

Stand Up Pouches

One of the most well known and popular types of flexible pouches is the stand-up pouch. This pouch is fully formed with a bottom designed to allow the pouch to “stand up” on the shelf. You can find a variety of different products packaged in stand up pouches, including snacks like chips, nuts and granola, as well as frozen foods and jerky.

Different variations of the stand up pouch include:

  • Gusseted Pouches
    • Side gusseted pouches 
    • Bottom gusseted pouches
    • Doyen Pouch (also known as Round Bottom or Doypack) 
    • K-Seal Pouch
    • Plough Bottom Pouch (also referred to as Corner Bottom, plow Bottom or Folded Bottom)  
  • Flat Bottom Pouch
  • Retort Pouch
  • Shaped Pouch 

Lay Flat Pouches

Another style is the lay flat pouch, or pillow pouch, which is a fully formed pouch that is designed to lay flat. 

The main types of lay flat pouches include: 

  • Pillow Pouches
  • 3-Side Seal Pouches
  • Stick Pack Pouches

With stand up and lay flat pouches, the fully formed pouches are created and then shipped to brands for filling and sealing. Rollstock, on the other hand, is engineered film that is sent to brands where they (or their co-packer) would then place it on a form-fill-seal packaging machine to form the pouch. 

Pouch Seals

Next, let’s move to the seal, or the closure of the pouch. All pouches are sealed to keep the package closed and secure. While there are many different reclose options available, a reclose zipper is not always necessary, especially if the pouch is not meant to be consumed over multiple uses. In that case, the top of the pouch can be either cold or heat sealed to deliver a secure seal for shipping and storage. If a reclose seal is needed for your pouch, there are several options to suit any project:

Zipper

A press-to-close zipper is a great choice due to its popularity with consumers. Zippers render the package resealable, and work great for many types of pouches, including both stand up and lay flat styles. Zippers help to preserve the freshness of the product inside, offer consumer convenience, and prevent spills.

Powder-Proof Zipper

This type of zipper further aids in consumer convenience, and includes a special feature that helps to keep loose products like flour, sugar, and other powders away from the zipper area, and back into the bag. It ensures that consumers can open and close the package easily multiple times, without the powder clogging up the zipper track. 

Child-Resistant Zipper

An effective child-resistant zipper makes the package difficult for children under five to open, yet easy enough for adults. They are used in many different markets like pharmaceuticals, supplements, herbal medicines, and household cleaners. A properly certified child-resistant closure is the safest and most functional way to ensure that a reclosable, flexible package meets the requirements for special packaging as stated in the U.S. Poison Prevention Packaging Act. 

Flexible Pouch Bottom Styles

Let’s move to the bottom, or base, of the flexible pouch. There are a variety of different bottom gusset styles for stand-up pouches, including:

Doyen Seal

Doyen is a common bottom gusset style in which the u-shaped seal reinforces a large area of the pouch by sealing the front and back panels to the bottom gusset. It enables light weight products to stand up since the bottom seal acts as “feet” for the pouch.

K-Seal

A K-Seal is characterized by a K-style seal at the corners, and a flat bottom seal across the bottom edges of the pouch. 

Corner/Plough (Plow) Bottom Style

This style of bottom is typically recommended for heavy items. There is no seal on the bottom of the pouch, only along the corners of the bottom, thus the product sits directly on the bottom of the pouch. 

Skirt Seal

Lastly, the skirt seal refers to a bottom gusset seal that appears “skirted.” Skirt refers to the portion of a bag between the bottom seal and the bottom edge of the bag.

Here is a visual representation of the different flexible pouch bottom styles:

*ePac does not produce doyen-style pouches, only plow bottom, k-seal and skirt seal pouches.

Barriers + Finishes for Flexible Pouches

The protective barrier of the pouch, or the barrier, preserves and protects the contents of the package to maintain freshness, extend shelf life, and prevent damage to the contents. Flexible barrier packaging is generally made from laminated layers or multiple layers of barrier films. Depending on the product you are packaging, your barrier needs will vary. A specific combination of flexible plastics, aluminum, paper, and coating is chosen to create the right barrier protection for the application. There are a variety of different barrier options for moisture, oxygen, and scent protection, blocking these from entering or exiting the package. 

In addition to the pouch barrier, brands can also customize their pouches with finishes. The finish of a pouch are what impact the look and feel of the pouch. Popular finishes include glossy, matte, metalized and soft-touch matte. 

Pouch Options / Add Ons

The final part in our pouch anatomy includes the optional add-ons for a pouch. Let’s dive into the most common options for pouches.

Hang Holes  

Adding a hang hole to your pouch allows for easy retailing. It enables the pouch to hang on a wall or display, for maximum visibility, instead of placing it on the shelf, an important consideration specifically for lay-flat pouches. Hang holes are commonly used on small bags and grab & go bags sold at the point of sale, or in convenience stores. Brands can choose a traditional round hole or a sombrero hole, depending on the needs of the project. 

Tear Notches

Tear notches are small indentations in the film that sit directly below the heat/cold seal area. They aid in consumer convenience because they help users open the package more easily. The notches signal to consumers where to start the tear and then allows them to easily rip the top of the pouch without much force or the use of scissors. 

Windows

Most flexible packaging applications can be equipped with a transparent or cloudy window, which is a great way to allow consumers to see the contents inside. Windows are gaining in popularity as more brands place emphasis on transparency. Windows can be clouded or clear, based on the type of film chosen for the project. 

Partnering With a Trusted Flexible Packaging Provider

As you can see, flexible packaging consists of many parts, layers,  features, and add-ons that are customizable for a variety of products. There are many considerations for creating flexible packaging, and our team of flexible packaging experts is here to work with you to create the best flexible retail packaging for your specific project

Have questions? Give us a call or request a free quote and we will help you get started with our digital pouch printing and flexible packaging solutions

Digital Printing: NOT Just for Short Runs

Stop us if you’ve heard this: “only small businesses use digital printing.”

That big companies’ print runs must be done with plates, and every tried-and-true method of printing flexible packaging is written in stone. 

Here’s the thing, that’s totally false. Any company can harness digital power when printing custom resealable bags. 

Think about how you’re reading this – digitally. 

Think about how every facet of our lives has been reshaped by going digital. 

Printing is no different. Digital printing can produce large orders with quality, sharp and consistent graphics for a superior package.

It’s no secret that the right package goes a long way to boost your brand’s success. 

This involves collaborating with great artists to craft the best design, source the right materials, and figure out the printing process to get the job done right. 

Whether you’re a small business just starting out in the garage or basement, pumping out the chips that could conceivably take on Doritos, or a Fortune 500 brand trying to behave like a small, agile brand, you know how important it is to work with a supplier that can deliver high-quality work while delivering record turnaround times.

Finding the perfect partner is the trick. 

Innovative businesses should work with a collaborator that can leverage their digital printing prowess to work for businesses of all sizes. 

When looking for the X-factor in resealable pouch packaging, working with the right company is one of the critical keys to forging a long-run flexible packaging partnership that leverages innovative technology paired with best-in-class customer service.

The Power of Digital Print for Brands of All Sizes

The technology that is already disrupting the consumer-packaged goods space is none other than digital printing. With digital printing, you get unmatched accuracy, and the highest print quality available, all with fast turnaround. Whether you’re a small business looking to print small orders, or a large company looking to print large runs on a consistent basis, digital printing offers an ideal solution. But, the first things first, what is digital printing and how does it work?

Digital printing refers to methods of printing from a digital-based image directly to a variety of media (or packaging substrates). Digital printing offers a solution for small to medium-sized businesses looking to do shorter runs, or larger businesses looking to utilize the power of digital for unique campaigns and promotions.

Conventional printing involves creating a printing plate for each design, SKU or offering. 

Offset, gravure, and flexography are the most common types of conventional printing in the packaging space, and each involves transferring the image from a plate to the surface. 

Because of this, these techniques leave you with lengthy plate set-up time and fees, large order minimums, and a slow turnaround. 

And what do all these things equate to? Time and money. Going old school can’t compete with digital printing. And here’s why:

Benefits of Long Run Digital Printing

With long run digital printing, all of that is avoided, and orders are delivered – fast. And, with digital printing, you control the quantity. Some months it may be high, others lower; you pick the quantity based on demand, seasonal packaging, a specific campaign, or target markets. With digital printing, the complexity is removed from the flexible packaging ordering, streamlining the process, and getting you back to running your business. 

Whatever the demand of the market or the business, utilizing digital printing for your resealable pouches could see some breakthroughs for whatever it is that you’re selling.

Beyond the Convenience of Digital Print For Long Runs

Large and small companies alike know that great design can make or break the promotion of your product. Because of that, long run packaging printing consistently creates high-quality, clear and colorful graphics, be it with small, medium or large runs. The quality of graphics exceeds that of conventional printing methods, is capable of matching existing product lines, and registers perfectly for every image printed. What’s more, digital printing technology gives you the freedom of personalization for customized packaging and messaging for your brand to reach target markets.

Customization and personalization opportunities that aren’t possible with conventional print give brands, large and small, the chance to set their packaging apart with consumers. One can’t not smile when seeing their name of a Coca Cola bottle, and digital print makes this level of personalization available.

Variable printing, brand authentication, track and trace, augmented reality, and customer engagement imaging is all possible with digital print. The potential is nearly endless when it comes to digital, especially for large brands looking to broaden their reach and market in new, innovative ways. Low minimum orders also allow for such shorter-run packaging campaigns, promotions, and seasonal specials with the concern of excess or unneeded inventory or large cash flow being tied up in specialty packaging.

Short Run Vs Long Run Digital Printing

Customization and personalization opportunities that aren’t possible with conventional print give brands, large and small, the chance to set their packaging apart with consumers. 

One can’t not smile when seeing their name splashed across a Coca Cola bottle – digital printing makes this level of personalization available. That’s why it’s so alluring: anything is possible. 

Because changes can happen on the fly, or making a name change or a tweak isn’t a major expense, companies can shoot to the moon with their creativity.

Variable printing, brand authentication, track and trace, augmented reality, and customer engagement imaging is all doable with digital print. 

The potential is endless when it comes to businesses changing how they print, especially for large brands looking to broaden their reach and market in new, innovative ways. 

Low minimum orders also allow for such shorter-run packaging campaigns, promotions, and seasonal specials (everyone loves Christmas and Halloween packaging) keeping in mind the concern of excess or unneeded inventory or large cash flow being tied up in specialty packaging.

Digital Print is Clean & Simple

And while digital may seem more complex than the conventional route, digital is the simpler and cleaner method of package printing. In fact, our digital workflow paired with the efficiency of the digital press has finished packaging in your hands quickly (5-15 business days) and with a significantly lower environmental impact.

Are you a large company that hasn’t yet considered that digital printing could press the gas on how fast your order quantities can be released? 

Or inversely, maybe you’re a small company that didn’t think you could afford the quality that digital printing technology offers? 

Let us help you change your resealable pouch game. Either way, if you’re still not sure that digital is right for you, let’s talk.

Our sales team has seen it all. They’re pros at working within budgets, no matter the size of the company or the location where the company sits. 

Plus, you’ll get a free quote with no strings attached. Let us show you how ePac Flexibles can partner with you to help you start, or grow, your brand today.

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7 Advantages of Digitally Printed Flexible Packaging

Regardless of the size of your company, digitally printed flexible packaging has a variety of benefits over conventional printing methods like offset, gravure, and flexographic. There are many differences between digital and conventional printing, and while traditional print is a great choice for many brands, there are several advantages to choosing digitally printed flexible packaging. Read on to learn the 7 advantages of digital. 

1. Turnaround time is cut in half, and then some. 

With digital printing, there are never any plates to create or set up. This means once the digital file is sent over, your project is ready to print in minutes instead of the days or weeks it would take to create and set up the plates for each package design. And, when you partner with a local digital printing manufacturer, shipping time is significantly decreased, so you get your packaging fast. In some cases, it’s the difference between getting your order in days, instead of months.

2.  You have the ability to print multiple SKUs in a single run. 

For smaller brands looking to print less of each SKU, this is the game changer of digital printing. Because there are no plates, multiple SKUs can run at once so brands can combine multiple SKUs into one order, or one print run. No matter if you have 3 designs or 300, digital printing has got you covered, and all in one order.

3. You can make changes to your packaging design on the fly. 

Since there are no plates, there is no lengthy or costly set up when a change needs to be made to the design. It’s just a new file, so you have the ability to make tweaks to your packaging design file without the headache, cost, and delay associated with the creation of new plates. If your ingredient list changes, you get a new certification, or even if you change your logo, you can easily adjust your design file and start printing the updated design immediately.

4. You only have to print what you need, when you need it. 

This allows you to respond to market demand in real time. And, with digital printing, short and medium runs are possible, so you can print to demand and avoid having excessive inventory. This allows you to keep more cash in your business while decreasing the risk of obsolescence and excess inventory, both of which can cost you more than you may realize.

5. Short run, seasonal, and promotional packaging is possible with digital printing. 

Brands of all sizes can take advantage of short runs for seasonal and promotional packaging when you don’t want to place a large order. This allows you to try packaging for target markets, come up with a fun, limited time promotion, or create seasonal packaging for any holiday or season you can imagine. With no plates and short runs, you are not limited to how many SKUs you can create.

6. Digital printing is more environmentally friendly than traditional printing methods. 

In fact, digitally printed flexible packaging adds even more sustainable benefits, overall, including:

  • Custom flexible packaging uses fewer natural resources and energy to manufacture and transport than other package formats and generates fewer CO2 emissions.  
  • Flexible packaging, when it comes to food packaging printing, also reduces food waste by extending the shelf life of the product inside.
  • Digitally printed flexible packaging also produces fewer emissions and less energy consumption than traditional printing. 
  • The HP Indigo 20000 printing press is a carbon neutral machine used in all our plants. Learn more about the environmental benefits of our press here.
  • With no printing plates, there is less materials needed to set up. 
  • Customers can order to demand, which means less inventory potentially being wasted, since obsolete packaging usually ends up in our landfills.
  • Lastly, digitally printed sustainable packaging is also an option! Brands have the ability to add a recyclable pouch or post consumer recycled (PCR) rollstock to their product line up.

7. Digital printing has capabilities like none other. 

For instance, Variable Data Printing (VDP) is made possible only by digital packaging technology. Brands can take advantage of creating customized and personalized packaging on each package printed, or the track and trace capabilities.  This technology helps customers enhance product shelf presence, create digital consumer engagement (like QR codes), and guard against counterfeiting, as well as provide the ability to track products from cradle to grave.  

Partnering with a Digitally Printed Flexible Packaging Manufacturer 

By choosing digital printing for your flexible packaging, you will benefit from a slew of different advantages, especially when compared to traditional print. If you’re curious about what digital print could do for your brand, give us a call or click here to receive a free quote. 

ePac Announces Its Newest Location: Montreal, Canada

ePac Flexible Packaging, the industry leader in quick turn, short and medium run-length flexible packaging, has announced it will be adding a third location in Canada. Adding to operations in Vancouver and Toronto, ePac Montreal will serve CPG brands of all sizes throughout Quebec province, and its  combined 3 Canadian locations will serve all of Canada.

According to George Boustani, Managing Director of ePac’s Canadian operations: “Since opening ePac Vancouver in 2019 and Toronto in 2021, demand for our services has grown rapidly. To keep pace, we’ve decided to add a new sales and marketing location – ePac Montreal. In fact we are now accepting orders in Quebec, and fulfilling them from our other Canadian operations.”

Added Virag Patel, ePac’s COO: “The acceleration in sales we’ve experienced in Canada has been phenomenal. Our ability to serve small and medium sized brands with great packaging within 5-15 business days  has been a game-changer for our customers.”

To read the complete press release, click here.

Stick pack vs Sachet packaging: What’s the difference?

There are so many advantages to single-use packaging, like sachets and stick packs. From providing pre-measured doses of nutritional supplements and medicines, to makeup, dairy products, flavorings, sweeteners and beverages, the convenience factor has made these small dose packaging options surge in popularity.

In this article we’re going to go over both flavors of single-use, single dose packages. We’re going to compare and contrast sachet and stick pack packaging for you so you can decide what is best for your product.

Why Good Packaging Matters

Whether you choose stick packs or sachets, your packaging matters. No matter how you cut it, the packaging you use to send out your product represents your brand. It might not be the most obvious thing, but people pay attention. 

People notice the brand went above and beyond to ensure that every person who touched the package sees a logo or feels the quality used when choosing how to ship items. 

Inversely, consumers notice when a package was just an afterthought, or when cheap materials were used to save a buck or two.

One thing that’s becoming more apparent is that many options are never a bad thing. Supplement, pharmaceutical, makeup and flavoring companies have preferences but also have needs. There’s a lot that goes into making educated choices in terms of quality, functionality, price points that need to be hit, and how a package needs to be shipped. 

In packaging, it’s easy to get in the weeds on what colors are best to print with, or is something sustainable or recyclable. One of those questions that pop up repeatedly is always around single-use packaging, most noticeably, stick pack vs. sachet packaging

What to know about sachet vs. stick pack

Single-use products like sachet and stick are increasingly popular choices thanks to being easily transportable with low weight and small size and acting as a time-saver. The two are very similar, but there is a subtle difference, and we thought you needed to know what those things are.

  • Stick pack is tubular, with a long, slender design, and there’s always a side seam. A stick pack is typically around four times longer than its width, with an average length of about 40 to 200 millimeters. They are primarily used for nutritional powders, sugar, spices, and are mostly concentrated and added to some kind of medium like water, milk, and other liquids.
  • Sachets are single-serve best for small portions of things like sports drink powders or supplements. And with ePac’s digital printing capabilities, they have a seriously wicked look and feel. 

One of the nicest things about sachets and stick packs is that they’re perfect for giving consumers a trial of your product. They’re also ideal for on-the-go lifestyles and frequent travelers because they’re small enough to be tossed in a bag before heading out. 

Packaging that makes sense for your business

Another perk of sachets is that they can be designed for an exact usage amount. However, a sachet is flat and has a three or four-side sealing. When picking between the two, it comes down to:

  1. The type of product
  2. What you’re using as flexible packing materials
  3. What’s inside the packaging. 
  4. And what’s the quality of the product.

And then there’s also the sealing method, along with the production speed. 

Sachets and sticks packs are super diverse in that they can package just about anything from condiments to over-the-counter drugs or your favorite Cajun spice blend. It does come down to what you’re selling and how you want it presented to consumers. 

Conclusion

Whether you’re providing samples, or selling single-use versions of your supplement at high margins, you’ve got a couple of choices: stick packs and sachets.

Stick packs are great for tea and coffee flavorings, or just to provide a pretty, slender look and feel.

Sachets are great for anything you care to provide in a single, pre-measured dose, either for people on the go, a last-minute purchase when you forgot your regular supplements at home, or as sample packs for shampoos, or anything else that fits in the little form factor.

If you’ve got further questions on what makes the most sense for your business,  just ask. We’d love to show you the difference between the sachet and stick packaging, and together, we’ll figure out how to solve your company’s needs.

The 4 Steps To Selling Your New Food Product to Grocery Stores

If you are a startup CPG brand ready to expand, or maybe you’ve been having success at local festivals and farmers markets and it’s time to take your product nationwide, read on.

Getting your new product into the grocery store can feel like a daunting task. Once you finalize your recipe, you’ll need to determine fair pricing for the product, create the right package to stand out on busy store shelves, and make a list of potential retailers and buyers to target. 

As you start to explore selling to food retailers, consider these four steps to bring your product to market:

1. Determine Your Brand’s Product Differentiators

Your brand’s product should align with the interests, needs, and values of a defined target audience. To differentiate your offering, think first about who wants to buy your product, what problem it may solve, why they want it, where they want to purchase it, and how much they’d be willing to pay for it.

To determine your brand’s key differentiators, ask yourself how your product will stand out from the competition ― is it organic, targeted to women only, friendly to “free-from” diets, or does it offer a unique and captivating brand story? There many ways your product might be different from the crowd, including:

  • Targeted to a specific market
  • Featuring unique attributes 
  • Specific ingredients list
  • How the product is made
  • Definitive claims 
  • Unique brand heritage/story 
  • Specific technologies and/or patents 
  • Winning endorsements and/ or awards
  • Brand personality

Find what will make your product unique and play up those features.

Photo from our friends at Soul Food Starters

2. Conduct Market Research with Your Target Consumer

The goal of any new brand is to succeed and resonate with consumers. To find if your product fills a void or need in the marketplace, you can test your product to gather feedback in your local market and research your target audience. 

You can gather feedback by selling your product at local farmers markets and festivals. You can see how the product sells, how much you can charge for it, and what type of customers buy it. You can also gather direct feedback and opinions. 

Also, as you research your target audience, look at who you plan to market your brand to, what their values are, and what their needs are. Where will they want to purchase your product and how much are they willing to spend on it? What type of packaging will best suit their lifestyle? The more information you gather, the more you can tailor your approach to resonate with your target buyers. 

When you’re finally ready to present your products to retail buyers, you’ll have all the details you need to share what your product is, how it is different from what their store already sells, and how it fills a need in the market.

3. Develop a Creative & Unique Product Packaging Design

Having a high-quality package with a great design can drive more sales for your brand. As you create your package, look into essential design elements, brand messaging, and special features to ensure your package stands out. Ask yourself how you can present your product in a unique way. Will you have a reseal closure when competitors don’t? A pouch where others are sold in boxes? Bright colors and a bold design to stand out from the rest? 

As you work to create the best package for your brand, keep in mind a few key things:

  1. Communicate your brand story and messaging clearly and in an engaging way through language and artwork.
  2. Leverage a great design to set your brand apart. 
  3. Clearly communicate what the product is and why consumers may want to purchase it.
  4. Keep the design well balanced and not overcrowded or cluttered.


Remember that the package itself does a lot to capture attention, and ultimately, drive purchase. In a report from Nielsen, 64% of consumers reported trying a new product because the package caught their eye, and 41% will continue to purchase a product because they prefer its packaging. 

Photo of Perfect Pasta’s packaging

4. Find the Perfect Type of Packaging for Your Product

To enter into the retail space, develop attractive and functional packaging that meets all U.S. Food and Drug Administration labeling guidelines for the type of food product you are packaging. After that, consider the type of packaging (and its features) that will best serve your product. 

Did you know that consumers love stand-up pouches? Like all flexible packaging, they’re lightweight, easy to handle, carry, and store. Plus, many are equipped with reclose options to make the packaging resealable for convenience and extended product freshness. 

Flexible packaging allows for high-impact graphics on every inch of the pouch, for 360° of branding since you aren’t limited to the size of a label. And digital printing packaging offers precise, photo-quality graphics and images. Another great thing about custom flexible packaging is that it is available in various sizes and forms to work with just about any application and in sizes ranging from single-serve to multi-use. Plus, it can be created as a stand up or lay flat pouch, with spouts, reseal zippers, tear notches, and in various other options for ultimate customization.

Need help creating the right package to resonate with consumers and retailers? Wondering how do I distribute my food product? Call us today and let us help you through the process of creating a stand-out package for retail shelves.

ePac Flexible Packaging Announces Expansion into Melbourne, Australia

ePac is excited to announce the opening of the Australian market, with its first manufacturing facility opening in Melbourne in the fourth quarter of 2021.

ePac’s first production facility will open eight kilometres from the Melbourne, at the new Newlands Road food manufacturing hub, located in the heart of Coburg’s thriving industrial district.

Jack Knott, ePac Flexible Packaging CEO said, “We’re very excited to be expanding ePac’s growing international footprint into Australia. We are focused on bringing the same great ePac experience to our customers, helping small and medium sized businesses grow and achieve big brand presence.”

Jason Brown, ePac Flexible Packaging Managing Director, Australia said, “ePac helps local brands grow into major contributors within the community, with a unique offering for brands to rapidly go to market with great packaging. Opening our first facility at Newlands Road is an exciting milestone for ePac Australia, and we’ve already had a great response from the community.”

Click here to read the full press release.

ePac Flexible Packaging Expands European Presence To Austria

ePac Holdings Europe is proud to announce that the company is expanding its European operations into Austria to serve local and regional businesses. Building on the current locations in Silverstone (England) and Lyon (France), ePac Innsbruck (Austria), will be located in Landeck (Tyrol) and will serve Austria, Switzerland, and Germany. Orders can be placed effective immediately, and will be fulfilled by ePac Silverstone or Lyon until the production facility in Austria is completed.

Christian Bischofberger, John Peat and Nick Monk become the Managing Partners for ePac Innsbruck. Christian will lead the operation and is a proven specialist in the printing and packaging industry with more than 20 years of experience. He will be supported by John and Nick (Managing Partners of ePac UK Silverstone), who have already gained a lot of experience with the ePac business model through the successful establishment and operation in Silverstone.

Christian Bischofberger explains: “I look forward to introducing the ePac model in Austria and the surrounding region, and to work with companies of all sizes that need great packaging to grow. As with the thousands of ePac customers around the world, ePac Innsbruck’s customers will also benefit from the short delivery times and very much appreciate small order quantities.”

Nick Monk added: “The Austrian market for flexible packaging – actually the whole of Europe – is ready for a change. We look forward to working with brands to see how we can help them go to market faster, and at the same time order according to their needs to reduce inventory and cost.”

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ePac Flexible Packaging Celebrates 5 Years of Accelerated Growth

ePac is happy to announce that the company is officially five years old. ePac was founded in Madison, Wisconsin in May of 2016 as a digital printing company focused on the growth of small to medium sized brands. In these past 5 years ePac has grown at a compound annual growth rate of 80%, operates 20 facilities globally with a capacity of about $500,000,000 and serves over 5,000 customers.

According to Jack Knott, CEO: “ePac will continue to replicate at a similar 80% CAGR globally, the digitization of ePac’s business model will drive a world class customer experience, the power of serialized printing and blockchain technology will allow direct B2C communications on an individual basis, and with this growth ePac will continue the optimization of the competitive cost structure”.

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