The lawn and garden segment is vast, catering to everyone from the novice gardener to the professional landscaper, and is only growing. As a lawn and garden brand, it’s important to stay on top of trends and react to the explosive growth with quality products and packaging that draw in both new and returning consumers.
Diving into the Lawn and Garden Market
According to Grandview Research, the global lawn and gardening consumables market was valued at $19.50 billion in 2019 and is expected to grow at a compound annual growth rate of 3.6% from 2020 to 2027. The research finds that there’s an increasing inclination toward landscaping, as well as an uptick in residential and commercial projects.
Consumers are renovating their outdoor spaces with gardens, landscaping, and even infrastructure to increase home value and enjoy another living space outdoors. Plus, demand for landscaping products, such as plants, water fountains, and gazebos, is expected to drive the demand for various lawn and gardening consumables, such as fertilizers, pesticides, growing media, seeds, and mulch.
New Trends Emerge
The underlying reason for the explosive growth, and perhaps even for the increase in the transformation of these outdoor spaces, is the COVID-19 pandemic.
It’s no surprise that the arrival of the pandemic left many homebound; it was as though a major pause button was hit on people’s lives, work schedules, and social calendars. But this pause allowed many people the chance to explore hobbies, both new and old. One of these? Gardening.
According to the Garden Media Group, recent research suggests that the gardening industry is growing, pulling in more new gardeners with different goals than ever before. The group reports that “as a result of the pandemic, different research showed that the industry in the U.S. picked up between 16-24 million new gardeners, many under the age of 35 years.”
Research states that these new (and younger) gardeners have different interests and goals than perhaps the traditional (older) gardener. For instance, they are interested in growing food, not just in plants for aesthetics, and these gardeners view their garden less as merely decor for their house but see it as an extra living space outdoors. Plus, these new gardeners are purchasing houseplants to bring a little of the outdoors inside to where they are. All these new trends show up as new opportunities for packagers to cater to this new group of consumers.
Lawn and Garden Opportunities
As you explore creating your new lawn and garden packaging, here is how to turn trends into opportunities:
Standing Out on the Digital Shelf
According to the Garden Media Garden Trends Report 2021, consumers want shopping to be convenient, which includes curbside pick-up and online shopping. With increased online shopping comes an emphasis on shelf presence to draw in consumers, which means packaging with the most vibrant graphics, sharpest images, and clearest descriptions wins the sale.
If you’re looking to make your product pop on the shelf, choosing the stand-up pouch will allow consumers to best see the product and its description on store shelves, both physical and digital. Stand-up flexible pouches give you tons of space to include your brand name and logo, ingredients, usage instructions and benefits, all to better market your product.
Convenience in Custom Packaging for Lawn Supplies
New gardeners need your product to be handy and easy to use. Consumer preference in the lawn and garden segment is for convenient, user-friendly packaging with features like reclosability, pour spouts, and other value-added options.
Flexible plastic pouches allow for many user benefits like carrying handles, spouts, resealable zippers, and are lightweight so the packages are easy to carry.
Quality Flexible Packaging for Garden Supplies
The Trends report also states that consumers want quality over variety. As a brand, consider offering fewer SKUs, but better-quality offerings for both the product and the package.
Today’s gardener wants the hobby to be fun and relaxing, not stressful with packaging that will tear, rip, or leak. That’s why flexible packaging works so great in the lawn and garden segment― the packaging’s strength prevents tears and punctures, and keeps the elements out, preserving the active ingredients and maintaining quality, even when left outdoors.
Catering to the Indoor Market
COVID-19 has pushed more people to stay inside, birthing the trend for more houseplants to spruce up indoor space. To cater to this growing segment, consider creating smaller packages that are catered to indoor use. Skip the giant bag of fertilizer or soil and offer consumers a manageable bag that they can use and store inside the house.
Lawn and Garden Packaging Supplier
Thinking of launching a product in this space? Whether you’re a start-up company, a growing small business, or a seasoned packager, you know how important the right garden packaging is to determine your product’s success. To engage with today’s new generation of gardeners, consider digitally printed flexible packaging to create a package that meets their needs and wants. Ready to get started? Call us today for a free quote.
