custom flexible packaging for personal care

The health and beauty industry has seen tremendous growth over the past few years, and much of it has come from unprecedented sources. Social media and influencer marketing have been able to increase brand awareness, boost product recognition, and propel sales beyond measure. Now, more than ever, it’s crucial that your product’s quality and packaging, align with your brand’s identity and story that you’ve so cautiously crafted and perfected. 

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flexible packaging for cosmetics

Flexible packaging has a myriad of benefits, including:

  • Its pliable material, which is durable, yet lightweight and can be produced into a multitude of shapes and sizes. Flexible pouches and rollstock can be filled with hard to hold products, such as liquids, powders, gels and oils. 
  • An airtight seal from high-quality adhesives and barrier films, which ensures product integrity, and makes it ideal for skincare packaging.  
  • Higher filling volumes than rigid containers, allowing for more product to be allocated to a smaller space and giving consumers the ability to bend and squeeze the packaging in order to make use of every last drop. 

resealable + child-resistant beauty pouches

A variety of different beauty, health and personal care products including bars, salts and powders can benefit from the dry, airtight environment that flexible lay flat and stand up pouches offer. Features such as press-to-close zippers allow this type of packaging to be tamper-evident, spill-proof and extend shelf life. Child-resistant zippers also make packaging more desirable for consumers and encourage repeat purchases because of its security and convenience of transportability.

sample pouches for cosmetics + travel sizes

Many consumers prefer to try single-serving pillow pouches or sachets before they purchase full-sized packages, or like to have the option to buy smaller sizes in order to meet travel requirements. Sample sizes, such as daily dose and single-use packets, are a great marketing tool to encourage low-risk trials while increasing brand awareness. High barrier, puncture-resistant films that can be used in trial sizes are also features that are particularly attractive to frequent travelers. Let your product grab consumers’ attention at first glance, with standout packaging.

health & beauty packaging fAQs

What materials do you offer for beauty product packaging?

Our flexible packaging is made with premium grade films that protect the product inside from environmental elements such as moisture and oxygen. Our pouches and rollstock can be filled with hard to hold products such as liquids, powders, gels, and oils.

What types of health and beauty products do you offer packaging for?

Our flexible lay flat and stand up pouches are ideal for a variety of different health and beauty products – from oils, to shampoos and lotions, to powders and salts.

What makes your health & beauty product packaging different?

Flexible packaging in the health & beauty space is unique in itself. Unlike rigid containers like glass and plastic, flexible packaging offers a myriad of benefits including a more pliable, lightweight material that’s easy to transport and store, and higher filling volumes, which allows more product to be allocated to a smaller space. Our flexible pouches, sachets, and single use easy tear packs are ideal for packaging samples, travel sizes, and products better suited in a flexible package.

Do you offer sustainable or eco friendly options for cosmetic packaging?

We do! We have a variety of different sustainable packaging options, which you can learn more about here.

What is your turnaround time on health & beauty product packaging?

Our turnaround time is 5 business days for rollstock, and 15 business days for finished pouches, once your artwork has been approved.

additional resources

Health & Beauty

Adding This One Thing to Your Health + Beauty Product Packaging Can Boost Sales

Walk down the beauty aisles in your local Target or drug store, and you’ll find a plethora of glass bottles, vials, plastic tubes, bottles, and jars. For years, these package formats have been home to beauty products of all kinds — everything from makeup to soaps to lotions to specialty oils and powders. As more […]

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