If one thing folks who live an active lifestyle know, it’s that the right supplements matter when you’re trying to reach specific fitness goals. When Dominick Tousignant created Body Energy Club, he was tired. He was tired of going on the hunt, trying to find all the supplements that would impact his workouts because no one was selling everything he needed in one place. At one point, he was making three stops in a day. And because of that, a business was born.
Starting back in 2001, Body Energy Club was a simple vision: one place for all the needed products for a healthy lifestyle. The company started with a tiny shop in Vancouver, but the people had spoken before long. They wanted stores all over the city and in the suburbs. And soon, there were lines out the door of thirsty customers ready to grab one of Body Energy Club’s signature smoothies. (The company soon expanded to the States, too.)
Soon after establishing themselves as the premier supplement source in British Columbia, Tousignant took the next logical leap of faith: he started his own branded supplement line, including protein powders and creatine. Tousignant wanted the brand to be something everyone could feel good about, not only with what they were putting in their bodies but also with how the company saw its place within the more meaningful conversation regarding world impact. What started as a simple store became a community of health-driven evangelists who wanted to keep up with taking their health to the next level and championed a more verdant approach to caring for the environment.
A vision for wellness
As the brand grew, so did the concerns about how the company affected the earth. Tousignant didn’t want his brand to be complicit with how it affected the environment; he wanted to be a mission-driven company to rally against climate change and not be another contributing factor to more plastic sitting in landfills.
That’s where a relationship with ePac made the most sense.
It was a natural fit – Body Energy Club liked the options ePac provided with PCR, biodegradable, and compostable packaging, especially the PCR bags with flat-bottom gussets to make stand up pouches. They could display the product in a meaningful way and do it with far less guilt. Because ePac can help companies do exactly what they want, Body Energy Club was able to play around with options, as they did with CreaPure creatine powder, at first and then move into different sizing options with their three other powders.
One thing that Body Energy Club wanted was a clean look, which ePac was able to provide. Because the ingredients are simple in the product, they wanted a similar look and feel to their packaging. If they were going to commit to using fresh ingredients and avoid using preservatives and other unnecessary, unhealthy ingredients, everything down to the look and feel of the packaging had to hold the same ethos.
A brand dedicated to sustainability
But Body Energy Club wanted more. They wanted to remain dedicated to their values. Hence, members of the company’s C-Suite got together and pledged: They’d create a closed-loop recycling system by incentivizing clients to bring their used bags and drop them off in the special bins at the store. Doing this works twofold: the customers get 50% off at the smoothie bar, and it brings them back into the store, which lends itself as a premium opportunity to continue to cross-sell additional products.
This method has given Body Energy Club the ability to control their supply chain. Body Energy Club controls the process with so many packaging products and raw materials delayed due to international logistical problems, maintaining their packaging with local manufacturing through ePac’s Vancouver plant, and filling their bags. They remain in stock with their most popular products, increasing customer satisfaction.
Body Energy Club wanted to contribute to positive world influence, and even by just taking control of their recycling and packaging, they’re doing just that. If more brands thought like them, we might see more positive change, one half-priced smoothie at a time.
If you’re a company looking to lessen your environmental impact, we’d love to help you navigate what your future looks like. We’ve worked with big and small brands, and every conversation and collaboration count.
