Resealable packaging is a critical element for any business in the selling of goods. Whether you’re selling dog treats made by kids with special needs or selling small bags of potted soil for those in apartments (or flats, as they say in London), paying attention to how stuff is packaged is essential for the success of your business.
Two things flexible packaging does best is make packaging more convenient and functional by utilizing custom styles that help brands fit their unique marketplace.
There are a lot of variables like the color and style, but then there are the options like fitments, special gussets, and how bags are closed, which means a lot when something needs to be adaptable for multipurpose products and industries.
How a package opens and closes is crucial. Customers want an easy-to-use package. And easy-to-use starts with a zipper.
What are Zipper Options for Resealable Packaging?
A zipper is vital for packaging because when it comes to a product like coffee, the resealable option helps the product last longer because it can be closed and reopened quickly. Resealable packaging has a few different options when it comes to zippers.
Powder-Proof Zipper
This particular zipper type is a total game-changer when it comes to enhancing the customer experience. The functionality it offers is nothing short of remarkable, featuring a specialized design that serves to prevent messy and pesky powder substances such as sugar, flour, and the like, from infiltrating the zipper area and rendering it unusable. This design ensures that the package can be opened and closed countless times without any worries of clogging or malfunction. It’s the kind of detail-oriented feature that separates good packaging from exceptional packaging and creates repeat customers.
Child-Resistant Zipper
When it comes to packaging, safety always comes first. That’s why an effective child-resistant zipper is an important feature for packages that contain potentially harmful items like pharmaceuticals, supplements, herbal medicines, and household cleaners. Designed to make it difficult for children under five to open, but easy enough for adults, this zipper is a must-have for parents who want to keep their children safe. Plus, a properly certified child-resistant closure is the best way to ensure that your reclosable package meets the requirements of the U.S. Poison Prevention Packaging Act.
The Slider Zipper
Slider zippers provide a high-quality user experience due to convenience and consumer preference. If there’s no slider, consumers may tear a bag open, and then whatever’s inside could go bad due to an unsealed gap. A slider ensures the package is completely sealed.
The Press-To-Close Zipper
Consumers open the zipper with their fingers and just push the ribs together to close it. It’s an economical solution due to its low cost. A double-lock zipper is an attractive option because it prevents spillage and freezer burn.
Benefits of Resealable Packaging for Your Brand
If you pick the right kind of seal, a few things will happen: there’s increased airtightness to extend shelf life, and you’ll reduce spilling, thus reducing waste, which improves the value of the resealable packaging.
When you’re selling something with coffee or granola packaging, freshness is the name of the game, and how the coffee is sealed does matter in this instance. Everyone wants that extended shelf life because it makes the product more attractive to consumers.
There’s also portion control, and resealable packaging reduces messiness. Everyone wants their cupboard to be neat and tidy, and this packaging does the trick.
Is Resealable Right for You?
This packaging type is rooted in convenience, there are multiple sealing types, but there are factors that come into play:
- What matters is what suits your product the best?
- What are you selling? Does the packaging need to be transported?
- Will it be tossed in a bag for someone on the go?
- Will the consumer use the product once or over time?
- How will they consume it? Is it something that needs other things like a coffee maker?
What capacity of the product will be in the bag? Will there be a lot of air in the bag? Will it be almost filled to the top? Freshness should always be the top consideration.
Zippers for The Freshest Food Products
At the end of the day, freshness is the main thing that matters.
Storing your food in packaging with a zipper is one of the most common ways to preserve freshness. If you need to store in the fridge and freezer, a zipper makes all the difference.
Plus, a zipper provides a safety net for organizations, thanks to a low-cost, flexible solution. (We’re still wondering why chip companies haven’t adopted a zipper closure. Hey, Doritos, let’s talk.)
Another reason brands love a zipper closure is the durability of the bag. These airtight containers keep food longer, avoid mold, and prevent liquids from leaking.
Conclusion
A zipper just makes sense. From frozen vegetables, coffee, candy, or just some of your hippie uncle’s trail mix, they’re one of the best ways to keep products fresh from the freezer to the bottom of your backpack. Let’s talk if your company is considering giving resealable packaging a shot. We know a lot about the press-to-close zipper, after all.
