For the founder of P.S. I Love You, baking has always been a language of care. But the inspiration for her brand didn’t just come from the kitchen—it came from a journey of healing. Following her battle with breast cancer, she sought to bring a sense of comfort and connection back into daily life.
A Moment Of Connection
Drawing on memories of her grandmother, who expressed love through food, she set out to create a soft-baked, gluten-free cookie that felt nostalgic, warm, and inclusive. The goal was to ensure dietary restrictions didn’t stop anyone from sharing a moment of joy.
“I want customers to feel cared for,” Andrea Cherkerzian explains. “Every cookie is meant to feel like a small gesture—a pause in the day where someone thought of you. P.S. I Love You is my way of sharing a little bit of love, one cookie at a time.”
Scaling With Heart
As a self-funded founder, navigating the grocery world was a steep climb. Securing distribution with major partners like KeHE was a massive milestone, validating that there was room on the shelf for a heartfelt, high-quality product. However, as the brand gained traction, a disconnect emerged: the product was exceptional, but the packaging wasn’t telling the full story.
“Before working with ePac, packaging often meant compromise,” she noted. “High minimums, long lead times, and materials that didn’t quite communicate the softness and emotion behind the brand. The biggest frustration was knowing the cookie was exceptional, but the packaging didn’t tell that story yet.”
Finding A Partner Who Understands
To move the brand forward, P.S. I Love You needed a packaging solution that offered more than just utility; it needed to reflect the brand’s soul. Cherkerzian turned to ePac Flexible Packaging to bridge the gap between operational needs and emotional resonance.
ePac’s digital printing model offered the perfect balance for a growing brand: low minimum orders (MOQs) and quick turnaround times. This flexibility allowed the brand to grow at a sustainable pace without the financial burden of over-ordering.
“ePac offered the balance I needed,” she said. “Knowing I had a partner who understood the importance of packaging—not just functionally, but emotionally—made the decision easy. Their support made me feel like my brand mattered.”
Packaging That Speaks
The switch to ePac was a game-changer. The new packaging now aligns perfectly with the quality of the cookies inside, creating an immediate impact on the shelf. Retailers have praised the look as “premium yet approachable,” while customers report feeling a connection to the design before they even take a bite.
“ePac’s print quality really helps the brand’s personality come through in a simple, beautiful way,” Cherkerzian says. “Holding the first finished package… was the moment the brand felt real. It was something I could finally touch after carrying it in my heart for so long.”
Looking Ahead
With a solidified brand identity and a reliable packaging partner, P.S. I Love You is looking to the future. The focus is now on reaching more retailers and expanding access to gluten-free treats in underserved markets.
From a personal journey of healing to a growing national brand, P.S. I Love You has remained true to its core mission. With packaging that finally reflects the warmth within, the company is ready to continue growing thoughtfully—reminding customers everywhere to slow down and enjoy something made with intention.