A Mission Rooted in Community
In the heart of Ghana’s Volta Region, farming is more than tradition: it’s survival, culture, and hope. In 2017, Azumah Vozbeth founded Vokia Farms with a powerful mission: to combat youth unemployment and food insecurity in his community. What began as a modest crop farming venture soon evolved into a promising agro-processing business.
The Rise of a Local Favourite: Tom Brown
Vokia Farms found its niche in producing Tom Brown, a cherished Ghanaian cereal made from roasted grains like maize, soybeans, and groundnuts. It’s nutritious, easy to prepare, and ideal for busy families. With increasing demand, Tom Brown became their flagship product. But while the cereal won hearts, the packaging struggled to keep up.
The Problem: Good Product, Poor Presentation
For years, Vokia Farms used basic clear pouches with plain stickers. These packages were functional, but lacked durability, branding, and customer convenience. Airtight sealing was a challenge and customers often found it difficult to store the product after opening. Worse, the packaging failed to communicate the quality of the product inside, making it hard to gain a foothold in retail spaces or build customer trust.
Azumah realised something vital: great products deserve great packaging and, without it, growth would be limited.
The Turning Point: Discovering ePac West Africa
The breakthrough came when Azumah discovered ePac West Africa. ePac’s vibrant, modern, resealable pouches were already being used by other African food brands, many of them also small businesses. Curious and inspired, he reached out. That moment marked the beginning of Vokia Farms’ transformation.
A Partnership That Transformed the Brand
ePac helped Azumah envision packaging as not just a wrapper but a method of communication. ePac offered flexibility in order quantities, fast turnaround, and professional guidance on design and material selection.
Together, they developed a new line of stand-up pouches that featured:
- Airtight seals for freshness
- Zipper closures for convenience
- Bold, full-colour branding to stand out on shelves
The new packaging gave Vokia Farms a polished, retail-ready look that matched the quality of the cereal it contained.
Results: New Looks, New Confidence, New Markets
The impact was immediate. Customers began to trust the brand more, and retailers were finally confident enough to stock it. Some customers even assumed the product was imported – proof that professional packaging had elevated the brand’s perception.
Vokia Farms didn’t change its formula. What changed was the presentation – and that alone reshaped its future.
Looking Ahead: Regional Growth and Export Potential
With strong local recognition and a visual identity that matched their values, Vokia Farms plans to expand beyond Ghana. Azumah dreams of placing his products on shelves across West Africa and beyond.
Thanks to ePac’s support, that goal is now in sight.
A Word to Other SMEs: Packaging is a Growth Tool
Azumah’s advice to fellow entrepreneurs is simple but profound:
“No matter how small you start, you deserve good packaging. Don’t let poor presentation stop your growth.”
Vokia Farms is living proof that the right packaging can unlock new levels of credibility, confidence, and commercial success.